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Shop everything from pyjamas and robes to designer fashion at one of the UK's top department stores. Find brands like Reformation, Rixo, and Ganni as well as beauty, homewares, tech, and more.
ASOS has over 850 brands in petite, tall, and curve ranges. The most popular among the influencers Oh Polly sells two-piece sets and body-con dresses, while the cult-favourite Nasty Gal focuses on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a range of womenswear that is affordable.
ASOS
ASOS was founded in 2000 with the trendy shopper in their twenties as its primary target market. The company initially sought to raise startup funds by selling cheap copies of fashions worn by celebrities such as Sienna Miller and Kate Moss. But a year later, the founders Nick Robertson and Susanne Clarke decided to concentrate solely on clothing as this would generate the highest returns.
The ASOS website offers a broad variety of sizes and items, including maternity and plus size clothing, accessories, shoes, and stationary. It also has a selection of fashion guides and #AsSeenOnMe content to give inspiration. Customers can add items to a wish list and create private boards to organize their favorites.
The mobile app of ASOS offers an effortless shopping experience with saved items synchronized and a speedy checkout. The app also shows the status of stock, which helps to avoid disappointment when items are not in inventory. This is a great example of how retailers can leverage the power of e-commerce to improve customer engagement and increase loyalty.
George at ASDA
George, Asda's fashion label, was founded in 1989. It provides clothes for women, men and children. The brand offers a range of clothing that is priced affordably and ethically procured. Customers can shop on the internet, in over 500 Asda stores, and also on the George website.
The new collection taps into the 'quiet luxury' trend, featuring pieces made from silk, cotton, and linen blends. The collection includes slouchy suits as well as ribbed separates and printed co-ords. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and increase to about 77 pounds (for full suits).
As a retailer that sells fast-fashion, ASDA George creates new store planograms and instructions "generally every six weeks". The company uses Visual Retailing's retail software to modernise and future-proof its planning process. It is now able to send visual merchandising design and briefs with unbeatable speed efficiency, speed, and ease. The company also makes use of StyleShoots all-in-one photo machines that instantly remove garments from their backgrounds and can be uploaded to the Visual Retailing system for instant use in VM layouts. This helps increase merchandising conformity and ensures that all stores are provided with the identical information.
Debenhams
Debenhams is one of the oldest department stores, offers an array of clothing and other items. It has a variety of brands, and there are regular sales and discounts. The company also provides a range of services to help customers locate the products they are searching for.
The store was founded in London in 1778, as a drapers' shop. Through the years, it has expanded into a large department store chain with global reach. It is a major retailer of fashion, renowned for its exclusive designer brands and clothes. It has a large online presence.
Debenhams has continued to operate its online store despite stores closing during the COVID-19 pandemic. The company recently sold its brand and website to Boohoo Group for PS55 million. This transaction demonstrates the growing power shift from retailers weighed down by brick-and-mortar investments to their more agile online counterparts. This trend is likely to continue as physical store sales continue to fall.
Topshop
Topshop is a retailer of fashion that sells men's and women's clothes as well as accessories. It offers a variety of collections, including Collections and Boutique. The company also provides stylist services that suggest clothes based on the user's personality and style. This is a great feature for fashion-conscious people or novices.
The company's fortunes have changed towards the downwards, and now it looks like the entire Arcadia group - which supermarket is best for online shopping includes Dorothy Perkins, Topshop and Boohoo - may be on the verge of crashing (Yahoo Finance 2012). The company's fortunes took a turn to the negative and it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo -- could be heading towards collapse (Yahoo Finance 2012).
The unique selling point of Topshop was that it was the closest high-street shopper could get to catwalk fashion. However, this was the reason it went under. Asos and Boohoo started offering the same trend-setting styles at a lower cost. Shops were shut down by the thousands.
Misguided
Missguided is a UK fashion website that sells fashionable pieces inspired by celebrity style. Its website is feminine with the theme of white and pink. It also showcases female models and clothing items on its webpage. Customers can enjoy free next-day delivery and a student discount on the site.
The site has a broad range of products and is geared towards 16-34 year olds. The brand is a competitor of Boohoo which is a clothing retailer that also sells trendy clothes for the same audience. The site features large headings and images of clothing. Boohoo lets users subscribe to their newsletter and receive email updates regarding new products.
Nitin Pasi was the founder of the company, describing the style as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.
BooHoo
The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It serves customers in more than 100 countries. The company's own fashion clothing line is designed and sourced mostly in the United Kingdom. The company also carries other brands, top 10 online shopping sites In uk for clothes including Pretty Little Thing and Miss Pap.
The business model of the brand is based on maximising profits through selling to young people looking for fashionable and modern clothes at affordable prices. This group, comprised of those who are younger than 30 years old, represents a massive market segment globally.
Boohoo's employees receive a number of benefits, including competitive bonus schemes and long-term financial security via pension plans. The company also puts a lot of emphasis on employee wellness with onsite gyms as well as free healthcare cash plans, and mental health services. The company is also known for its commitment to size diversity, with detailed clothing size charts enabling shoppers to find the perfect size.
Amazon
As the world's largest online retailer, Amazon's UK branch offers a vast selection of clothing, shoes and accessories. You can also purchase groceries, household items and tools for DIY. The site offers a wide range of international brands and products.
Go to River Island for fashionable pieces inspired by celebrity style and the catwalk, Mango for affordable but fashionable Spanish clothes and Lavish Alison for couture-inspired styles. These are perfect to dress up or down. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.
Department chain John Lewis is another must-visit for fashion lovers, given that their collections span every major category, including electronics and fashion-forward cosmetics. They also offer a great selection of household products, such as unique tea caddies.
