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You can find everything from designer clothing to pyjamas at one of the most renowned department stores in the UK. Expect to find brands such as Reformation, Rixo and Ganni along with homeware, beauty, tech and more.
ASOS has 850+ brands in petite, tall and curvaceous styles. Influencer favourite Oh Polly stocks two-piece sets and body-con dress styles, while the cult favorite Nasty Gal focuses on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a variety of affordable womenswear.
ASOS
ASOS was founded in 2000 with the fashionable shopper in their twenties as its primary target market. The company initially raised funds by selling inexpensive replicas of clothes worn by celebrities such as Sienna Miller and Kate Moss. But a year later, the founders Nick Robertson and Susanne Clarke decided to focus on clothing as they could earn the highest profits.
The ASOS website has a variety of products and sizes that include maternity clothes, plus-size clothing, accessories including shoes and stationary. The ASOS website also provides a variety of trend guides, #AsSeenOnMe and other content that can encourage. Customers can also create private boards and add items to their wish lists.
The ASOS mobile app offers a seamless shopping environment, including synchronization of saved items and quick checkout. The app also shows the status of stock, which helps keep customers from disappointment when items are not in stock. This is a great example of how retailers can use e-commerce to increase customer engagement and build loyalty.
George at ASDA
Established in 1989, George is Asda's supermarket fashion brand with clothes for women, men, and kids. George offers a variety of clothes that are affordable and ethically procured. Customers can shop online, at more than 500 Asda stores, as well as on the George website.
The new collection is a part of the 'quiet luxury' trend, featuring pieces made of silk, cotton and linen blends. The line includes slouchy suiting as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt and rise up to 77 pounds for the full suits.
ASDA George, a fast fashion retailer, develops new store plans and guidelines "generally every six weeks". Visual Retailing's retail-planning software is employed by the company to modernize its planning process and make it future-proof. This allows it to provide briefs and visual merchandising layouts with unparalleled speed and efficiency. StyleShoots is a multi-purpose photography machine, takes garments off the background and uploads them to Visual Retailing for immediate use in VM Layouts. This helps increase merchandising conformity and ensures that all stores get the identical information.
Debenhams
Debenhams is one of the oldest department store chains offers various clothing items and other products. It offers a wide range of brands, and offers regular discounts and sales. The company also provides various services to help customers locate the products they're seeking.
The retailer started in London in 1778, initially as a drapers' shop. Through the years, it expanded into a large department store chain with a global presence. It is a renowned fashion retailer, known for its exclusive brands and designer clothes. It also has an extensive online presence.
While some Debenhams stores have closed during the COVID-19 pandemic, the company continues to operate online. The company recently sold its brand and websites to Boohoo Group for PS55 million. The deal highlights the increasing power shift from retailers who are weighed down by brick and mortar investments to their more nimble online counterparts. This trend is likely to continue as the number of customers is declining in physical stores.
Topshop
Topshop is a fashion store that sells women's and men's clothing as well as accessories. It offers a variety of lines, including Collections and Boutique. The company also provides stylist services that recommend clothes according to the person's personality and style. This is a great feature for people who are unsure or newbies.
In the past, a visit to the London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes and Boohoo, with the flagship store's awe-inspiring interior stuffed with clothes, shoes and makeup to peruse as you navigated its escalators mirrored to the beat of thumping house music. The business's fortunes changed towards the downwards and it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo could be headed towards collapse (Yahoo Finance 2012).
The unique selling point of Topshop was that it was the closest a high-street customer could be to catwalk style. But this was the reason it went under. Asos and Boohoo started offering the same trend-setting styles at lower prices. Shops were closed by the thousands.
Misguided
Missguided is a UK fashion site that sells trendy pieces that are inspired by the style of celebrities. Its website has a feminine theme that features white and pink. It also showcases female models and clothing items on its site. The website offers free next-day delivery as well as discounts for students.
The site is geared toward those aged 16-34 and offers many products. The brand is a competitor of Boohoo, a retailer of fashion that also sells trendy clothing to the same target audience. The website is adorned with large headings and images of clothes products. Boohoo also allows users to sign up to their newsletter and receive updates about new products.
Nitin Pasi founded the company in the year 2000, describing its style as "Kardashianesque". In 2022, Missguided was placed in administration, owing millions to its suppliers. The business was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.
BooHoo
Boohoo, an online retailer of high-end fashion based in Manchester was founded in 2006 by Mahmud Kane and Carol Kane. It has customers in over 100 countries. Its own line of fashion clothes is designed and made mostly in the United Kingdom. In addition to its own label the company also sells brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.
The business model of the brand is based on maximising profits through selling to young people who are seeking trendy and new clothes at a low cost. This market segment, comprised of people who are under 30 years old, is a huge market segment worldwide.
Boohoo employees have access to a range of benefits such as pension plans and bonus programs. The company also prioritizes employee health with gyms in the workplace and free healthcare cash plans and mental health services. The company is also well-known for its commitment to size inclusivity with precise size charts that help shoppers find the right fit.
Amazon
As the world's biggest online store, Amazon's UK branch offers a wide assortment of shoes, clothing and accessories. You can also buy groceries, household goods and DIY tools. The site has a variety of international brands and product.
Go to River Island for stylish pieces inspired by the style of celebrities and catwalks, Mango for affordable but fashionable Spanish clothes and Lavish Alison for couture inspired designs. These are perfect for dressing up or down. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the site's looks.
Department chain store John Lewis is another must-visit for fashion-conscious shoppers, given that their collections span every major top 10 online shopping sites in uk for clothes category, including electronics and fashion-forward cosmetics. They also offer a broad assortment of household items, such as unique tea caddies.
