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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has grown steadily. This is evident especially in the UK, where ecommerce represents 20% of retail sales.
Shopping online is a common method for consumers to explore brands and purchase. 45% of consumers prefer to "buy online and pick up in store". This is a change in the way people shop that brick-and-mortar shops should be aware of.
1. Online sales of retail in the UK
It's not a secret that sales on retail websites have grown substantially in the UK over recent years. According to the 2023 statistics, the B2C online market is expected to reach $120 billion next year. This is because of shifting consumer habits and the adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are losing popularity as more shoppers prefer online retailers to make their purchases.
With this in mind, it's important for both omni channel and pureplay retailers to understand what drives consumers to buy online. We've put together statistics and figures for retail sales that are both eye-opening and revealing to help you.
Fashion is the most sought-after retail sector in the UK accounting for 28 percent of all e-commerce sales. This is likely due to a greater variety of items available and the convenience of being in a position to try on clothes without having to leave your home. Electronics is second with 16% of all e-commerce sales. This is likely due to the constant need for new gadgets and a desire to stay up-to-date with most recent technology. Hobbies and leisure items are also popular items to purchase online shopping figures uk; go to this website,, accounting for 15% of all online sales.
When asked what factors drive shoppers to shop online, 57 percent of UK consumers said convenience was the main reason. This is followed by 48% who mentioned price comparison, and 37% who indicated they were looking for special deals or discounts. These findings indicate that UK shoppers are less price-driven than their European counterparts and are more focused on convenience and a broad product variety.
2. Online shopping in the UK
Shopping online is a common part of life for many UK residents. More than half of UK people aged 65 and older have made a purchase online within the last year. With a variety of payment methods available customers can also decide how and when they want their items to be delivered.
Convenience, price and availability are among the top reasons why shoppers shop online. In fact, 57% of people cite convenience as their main reason for purchasing online. Another 48% of them cited lower prices and 37% cited a wider choice of options.
UK consumers are also becoming more environmentally conscious with regards to their shopping online. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They could decide to take action if their purchases are not packaged in an environmentally friendly manner.
Some consumers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For instance, 35% of UK customers have purchased clothes, footwear, and accessories from a retailer that has their size information stored. This allows them to skip the return process and get what they want quicker.
Interestingly, UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that UK customers are more used to the slow delivery times and are aware of the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to the age group
Online shopping in the UK is a very popular pastime for a lot of people. The most sought-after purchases are clothing and accessories, followed by groceries and then media such as music and movies. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are extremely convenient for shoppers. Online comparisons of products and prices are also possible when purchasing these items.
It is crucial to understand that online shoppers are diverse. This makes it vital for e-commerce businesses to know what their target audience is looking for when purchasing products. It is also important to know how long each type of consumer spends best online shopping uk clothes. The younger generation, for instance is more likely to use mobile devices to shop than any other group. This is because the younger generation is less time-conscious, and will use several devices to accomplish online tasks.
Older generations tend to be more cautious in their buying habits and less influenced by online advertising. They also prefer visiting high-street stores to touch and feel products before making a purchase. However, this doesn't mean they will not buy online. The convenience and ease of shopping online are still very appealing.
Another interesting factor to consider when it is about online shopping is that the older generations are more likely to expect and demand free delivery on all of their purchases. In addition, they are more likely to abandon their shopping carts if they think that shipping costs are too high. Furthermore 61% of those over 55 say they will add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Women and men in the UK are equally likely to purchase items online. Women are more likely than men to make large purchases such as electrical appliances and furniture. Both groups are more likely to purchase fashion, health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were influenced by the response of retailers to the COVID-19 crisis. 69% of customers searched for brands that were supportive and worked closely with their local community.
Shoes and clothing are the most requested items to buy online in the UK. In fact, 62 percent of British women who shop online bought these items by the year 2020. However the online sales don't just apply to clothing with a wide range of other products available such as kitchenware, jewellery, and sports goods.
This is why online shopping is becoming increasingly popular as a way to find the most affordable prices on these products. In fact, some analysts have predicted that ecommerce sales will account for nearly one-third of all retail sales by 2024.
While some retailers are struggling to cope with the increase in online sales, [Redirect-302] others are thriving. In particular the online market is booming for health, fashion and beauty as well as gardening and home and consumer electronics.
In the future the online shopping market for these items is expected to increase. With the number of people who have access to the internet continuing to increase, it is expected that more and more people will turn to online shopping in the coming years. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is a top European online retail market. When they shop online the British consumers are influenced primarily by price, convenience, and the variety of items. These factors make it a great place for retailers to invest in their online presence and offer a seamless online shopping experience.
During the COVID-19 pandemic online sales grew significantly as people sought out secure and convenient options for shopping. This trend has continued post-pandemic, as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a significant part of the UK retail economy There are estimates that it could account for a third of all retail sales in 2024. This is because of the growing acceptance of ecommerce by consumers and technological advancements.
57 percent of UK online shoppers say that convenience is the main reason for them to shop online. The 48 percent who claim it's easier to find deals and special offers and the 37% who claim there's a wider selection of items available online are behind. In Europe, a higher proportion of consumers cite lower prices as a key reason for them to buy online.
Consumers are also willing to try new brands and products when they shop online. Almost 25% of shoppers online have purchased products that they have never bought on the high-street previously, and a majority are willing to try new items when purchasing from an online marketplace like Amazon. Pay-as-you-go checkouts are a favorite option for UK customers, with 29% of online shoppers using a buy now pay later option over the last year.
Additionally an effective return policy is a vital aspect of the e-commerce landscape in the UK. The majority of online retailers uk stats shoppers (59%) go through the return policy of a retailer prior to buying, and nearly half expect the retailer to arrange and pay for return shipping.
