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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many people shop online to research brands prior to purchasing, and 45% like to "buy online, then pick up in store". This is an interesting shift in consumer behavior that bricks and mortar stores should pay attention to.
1. Online retail sales in the UK
It's hard to deny that sales of online retail in the UK have risen significantly in the last few years. According to 2023's statistics the B2C e-commerce market is expected to reach nearly $120 billion by next year. This growth is due to the changing habits of consumers and the use of digital transformation technologies by retailers. Bricks and mortar shops are gaining popularity as shoppers increasingly prefer online retailers.
With this in mind, it's important for both omni channel and pureplay retailers to understand what drives consumers to buy online. To help you do this, we've put together a collection of retail sales figures and stats that are both eye-opening as well as shocking.
Of all the retail industries of which fashion is the most well-known, accounting for 28 percent of all sales on e-commerce in the UK. This is likely due to a wider selection of items that are available and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics is second, with 16% of e-commerce sales. This is likely because of the constant demand for new technology, as well as the desire to stay current with the latest technologies. Hobbies and leisure items are also popular items to purchase on the internet, accounting for 15% of all online sales.
When asked what factors drive shoppers to shop online, 57% of UK consumers said convenience was the primary reason. This is followed by 48% who cited price comparison, and 37% who stated they were looking for special discounts or offers. These findings suggest that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a broad product variety.
2. Online shopping in the UK
Online shopping is a common aspect of life for a lot of UK residents. Whether it's to buy electronics, groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase on the internet within the last year. Shoppers can select from a range of payment options and choose the time and method they'd like their products delivered.
There are many reasons for online shoppers to shop among them, the most popular include convenience price, availability, and price. In fact 57% of online shoppers cite convenience as the main reason for their shopping habits. Additionally, 48% cited lower prices, while 37% mentioned a greater selection of choices.
UK consumers are also becoming more eco conscious with regards to their shopping online. For example 79 percent of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They might even take action if they feel their deliveries are not being delivered in environmentally friendly packaging.
Certain consumers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For example, 35% of UK shoppers have bought clothing or footwear from a store that has their size information stored on the file. This lets them to avoid the return process, and to purchase what they want quicker.
It is interesting to know that UK shoppers have been reported to be more eager than ever before to wait for online orders. This could be due to the fact that they are more used to the slower delivery times and are more aware of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK in accordance with the age range
Shopping online in the UK is a very popular pastime for a large number of people. The most popular purchases are clothing and accessories, followed by groceries, and finally media such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that consumers find these events very convenient. Online comparisons of products and prices are also possible when purchasing these items.
It is essential to realize that online shoppers come from a variety of backgrounds. This is why it is crucial for online retailers to know the type of customer they are searching for when buying products. It is also important to know how long each segment of customers spends online. For instance, online shopping figures uk the younger generation is far more likely to shop on mobile devices than any other age group. This is due to the fact that the younger generation has less time and will make use of multiple devices to complete online tasks.
The older generations however tend to have more shrewd buying habits and are less affected by advertisements on the internet. They also tend to visit stores on the high street to see and touch products before making an purchase. However, this doesn't mean that they will not buy online, as the convenience and stress-free nature of online shopping sites in united kingdom shopping is still extremely appealing to them.
Another important aspect to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and expect free shipping on all their purchases. In addition they tend to drop their carts when they believe that shipping costs are prohibitive. Furthermore 61% of people over 55 say that they will add more items to their carts to get to the free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop online. However, women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups are more likely to purchase clothing household and garden products as well as consumer electronics and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of those consumers searched for brands that were supportive and collaborated with their local community.
Shoes and clothing are the most popular products for online shopping in the UK. In fact 62 percent of British women who shop online purchased these items by the year 2020. However the online sales don't just apply to clothing, with a variety of other products available like kitchenware, jewellery and sports goods.
Online shopping has become increasingly popular to find the best deals. Some experts predict that by 2024, ecommerce sales could account for more than a third of all retail sales.
While some retailers are struggling to keep up with the growth in online shopping, others are flourishing. Particularly, online sales are booming for health, fashion and beauty, home and gardening and consumer electronic.
The trend of purchasing these products online is likely to continue to grow in the years ahead. With the number of people who have access to the internet growing it is expected that more and increasing numbers of people will be turning to online shopping in the coming years. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and offer an easy and secure checkout process.
5. online shopping figures uk shopping in the UK by region
The UK is one of the top European eCommerce markets. The customers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it a perfect opportunity for retailers to improve their online presence and provide a seamless online shopping experience.
During the COVID-19 pandemic, online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued after the pandemic as consumers continue to shop online as an alternative.
Online shopping is a significant component of the UK retail economy There are estimates that it will account for a third of all retail sales in 2024. This growth is driven by increasing consumer adoption of ecommerce and technological advancements.
In the UK, 57% of shoppers who shop online mention convenience as the primary factor driving them to shop online. The 48% who say it's easier to find bargains and special offers as well as the 37% who claim there is a greater range of products online are closely behind. This is in contrast to Europe where a higher proportion list of online shopping sites uk shoppers said that lower prices were the key driver for their decision to shop online.
Online shoppers are also eager to test new brands and products. About a quarter of online shoppers have purchased products that they have never bought on the high-street previously, and a majority are willing to try new products when shopping on the marketplaces like Amazon. Buy now pay later checkouts are a favorite option for UK customers with 29% of online shoppers using a buy now, pay later option over the last year.
A strong online return policy for the UK is also a key aspect of e-commerce. The majority of online buyers (59%) will check a retailer's returns policy before buying, and nearly half will expect the retailer to be responsible for both the return and payment shipping.
