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Online Shopping Figures For the UK
Since its humble beginnings the market for Online shopping figures uk online shopping has continued to grow. This is evident especially in the UK where ecommerce accounts for 20% of all retail sales.
Many shoppers use Online shopping figures uk shopping to research brands prior to purchasing and 45% prefer to "buy online, pick up in store". This is a fascinating shift in consumer behavior that bricks and mortar stores should take note of.
1. Online retail sales in the UK
There's no denying that sales on retail websites have grown significantly in the UK over recent years. In fact, according to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This growth is due to changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as consumers increasingly prefer online retailers.
To achieve this, it is important that both pureplay and omni-channel retailers know what drives customers to buy online. To help you do this, we've put together an assortment of retail sales figures and stats that are both eye-opening as well as informative.
Fashion is the most popular retail industry in the UK, accounting for 28 percent of all online sales. This is likely due to a greater variety of merchandise that are available and the convenience of being capable of trying on clothes without leaving your home. Electronics is the second most popular, with 16% of the sales made through e-commerce. This is probably due to the constant need for new gadgets and the need to keep up with the most recent technology. Online sales of leisure and hobbies products represent 15% of all ecommerce sales.
When asked what factors drive customers to shop online, 57 percent of UK customers cited convenience as the primary reason. This is followed by 48% who mentioned price comparison, and 37% who said they were looking for special deals or discounts. These findings suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a large product range.
2. Online shopping in the UK
Shopping online is becoming regular part of the lives of many UK customers. It doesn't matter if it's for electronics, groceries, or fashion - almost half of UK residents over the age of 65 have made a purchase online within the last year. Shoppers can choose from a wide range of payment options and decide when and how they want their items delivered.
Convenience, price and availability are among the top reasons why consumers shop online. In fact, 57% of shoppers cite convenience as their main reason to shop online. Additionally, 48% of them cited lower prices as a benefit, while 37% mentioned an increased selection of options as well.
Online shopping habits of UK customers are also becoming more environmentally conscious. For example, 79% of UK online shoppers report recycling boxes and other packaging materials they have purchased from their purchases. They may even take action if feel their deliveries are not coming in environmentally friendly packaging.
In addition to decreasing their environmental impact, some consumers are also trying to make their online shopping experience more personal. For instance 35 percent of UK customers have bought clothing, footwear, or accessories from a retailer who has their size information stored. This lets them skip the return process, and to purchase what they want faster.
It is interesting to know that UK customers are reported to be more eager than ever to wait for online shopping websites for clothes orders. This could be due to the fact that British consumers are more accustomed to the slow delivery times and know how to ship to ireland from uk long it takes to receive an item through the mail.
3. Online shopping in the UK according to age group
Shopping online in the UK is a very popular pastime for a large number of people. The most popular purchases are clothing and accessories, followed by food items, and finally media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that people find these sales convenient. It is also easy to compare prices and products online when making these kinds of purchases.
It is important to know that online shoppers come from a variety of backgrounds. This makes it vital for online retailers to know the type of customer they are searching for when buying products. In addition it is important to be aware of the amount of time each age group is spending shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to complete online tasks.
Older generations tend to be more conservative in their purchasing habits and less influenced by online advertising. They also prefer to go to shops in the high street to touch and feel products before making a final decision. This doesn't mean that they won't buy online. The convenience and ease of shopping online are still appealing.
A second interesting factor to take into consideration when shopping online is that older generations are more likely than younger generations to expect and demand free shipping on all their purchases. In addition they are more likely to abandon their carts when they believe that shipping costs are prohibitive. In addition 61% of people over 55 say they'll add more items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
Both genders in the UK are equally likely to shop for goods online. However women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are more likely to purchase clothing household and garden products, consumer electronics, and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of those consumers searched for brands that were supportive and worked closely with their local community.
The most sought-after online shopping products in the UK are clothing and shoes. In fact, 62 percent of British women who shop online bought these items by 2020. Online sales aren't just restricted to clothing. Other items such as kitchenware, jewellery and sports equipment are also available.
As a result, online shopping is becoming more popular as a method to get the best deals on these products. In fact, some experts predict that e-commerce sales will make up nearly one third of all retail sales in 2024.
Some retailers are struggling with the rising popularity of online shopping while others are thriving. In particular the rise of online sales for health, fashion, beauty as well as gardening and home and consumer electronic.
The trend of buying these items online is expected to continue to increase in the years ahead. With the number of people with access to the internet increasing it is expected that more customers will opt for online shopping in the near future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is a major European online marketplace. The majority of its customers are influenced the ease of shopping, the price and a vast selection of products when they shop online. These factors make it a perfect location for retailers to invest in their online presence and offer a seamless online shopping experience.
During the COVID-19 epidemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued even after the outbreak as consumers continue to shop online as an alternative.
Online shopping is a major part of the UK retail industry, with some estimates suggesting that it could account for three-quarters of all retail sales by 2024. This is because of the increasing adoption of e-commerce by consumers as well as technological advances.
57 percent of UK online shoppers claim that convenience is the main reason why they shop online. The 48% who say it's easier to find bargains and special deals as well as the 37% who claim that there's a greater selection of items available online are behind. In Europe, a higher proportion of consumers cite lower prices as a key reason for them to purchase online.
Consumers are also willing to try new brands and products when they shop online. Online shoppers are open to trying new brands and products. Half of people are willing to do so when they shop on marketplaces like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29% of online buyers have used this option in the last year.
In addition to this, a robust online return policy is a vital aspect of the e-commerce landscape in the UK. The majority of online buyers (59 percent) will look up a retailer's returns policy before buying, and nearly half will expect the retailer to be responsible for arranging and paying for return shipping.
