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Online Shopping Figures For the UK
The market for online retailers has been growing continuously since its inception. This is especially evident in the UK where ecommerce is responsible for 20% of retail sales.
Many shoppers use online shopping to research brands before making a purchase, and 45% like to "buy online, then pick up in store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should take note of.
1. Retail sales online in the UK
It's no secret that online retail sales in the UK have seen a significant increase over the past few years. In fact, according to 2023 statistics the B2C e-commerce market is expected to reach nearly $120 billion by next year. This growth is due to shifting consumer habits and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as customers increasingly shop online.
With this in mind, it's crucial for both pureplay and omni channel retailers to know what motivates shoppers to buy online. We've put together retail sales figures and stats that are both eye-opening and informative to assist you.
Of all the retail industries, fashion is the most well-known, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a wider selection of products and the ease of trying on clothes without leaving your home. Electronics comes in second place with 16% of the sales on e-commerce. This is probably due to the constant need for new gadgets and a desire to stay up-to-date with most recent technology. Hobbies and leisure items are also a favorite purchase on the internet, accounting for 15% of all e-commerce sales.
When asked about the factors that drive shoppers to shop online 57% of UK consumers said convenience was the main reason. This is followed by 48% who pointed to price comparison, and 37% who indicated they were seeking special offers or discounts. These findings indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a broad product selection.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK residents. Be it for groceries, electronics or online shopping figures Uk even clothes - more than half of UK residents over the age of 65 have made a purchase online in the last year. With a wide range of payment options available customers can also decide the time and date they would like their purchases to be delivered.
Price, convenience and accessibility are among the top reasons consumers shop online. In fact 57% of online shoppers say that convenience is the primary reason for their shopping habits. Additionally, 48% pointed to lower prices while 37% cited a wider choice of options.
UK consumers are also becoming more eco conscious when it comes to their online shopping habits. For instance, 79% of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They could take action if their orders are not packaged in an eco ecologically friendly way.
Some consumers wish to make their online shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For example, 35 percent of UK customers have bought clothing, footwear, and accessories from a retailer who has their size information saved. This lets them to skip the return process, and to get what they want faster.
It is interesting to consider that UK consumers are reported to be more willing than ever to wait for online orders. This could be because they are more used to the slower delivery times and have a better understanding of how long it takes for the item to be delivered via the mail.
3. Online shopping in the UK by age group
Shopping online is a huge hit in the UK. The most popular items to purchase are clothes and accessories, followed by food items, and finally media like movies and music. Online shopping online sites is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that people find these sales convenient. It is also easy to compare prices and items online when making these kinds of purchases.
It is important to note that online shoppers are diverse, which makes it essential for ecommerce companies to know what their target market is looking for when it comes to purchasing products. In addition to this it is important to know how much time each age group is spending shopping online. For example, the younger generation is far more likely to shop using mobile devices than any other age group. This is because the younger generation is time-poor and uses a variety of devices to complete online tasks.
The older generations on the other hand tend to have more shrewd purchasing habits and are less influenced by advertisements on the internet. They also prefer to go to shops in the high street to experience products before making a decision. However, this doesn't mean that they won't buy online due to the convenience and ease of online shopping is still extremely appealing to them.
A second interesting factor to be considered when shopping online is the fact that older generations are more likely than younger generations to expect and demand free shipping on all of their purchases. Additionally they tend to drop their carts if they believe that shipping costs are prohibitive. Additionally, 61% of people over 55 say that they will add additional items to their cart in order to meet a free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK, men and women are equally likely to shop online. However women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups are more likely to buy clothing products, home and garden items consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a company responded to the COVID-19 pandemic with 69% searching for brands that support and collaborate with their local communities.
Shoes and clothing are the most requested items for online shopping in the UK. In fact 62% of British women who shop online purchased these items by 2020. However the cheapest online shopping uk sales don't just apply to the clothing sector and there are a myriad of other products available such as kitchenware, jewellery, and sports items.
This is why online shopping is becoming increasingly popular as a method to find the best prices on these products. Some analysts believe that by 2024, online sales could make up nearly a third of retail sales.
While some retailers struggle to cope with the increase in online shopping, others are flourishing. Online sales are growing in fashion, health and wellness, home and garden, and consumer electronics.
In the future the future, online shopping for these items is expected to increase. With the number of people having access to the internet growing It is expected that more customers will opt for online shopping figures Uk shopping in the near future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online retail market. The customers are influenced by the convenience, affordability and variety of goods when they shop online. These factors make it an ideal spot for retailers who wish to invest in their web presence and offer seamless shopping.
During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to in-store purchases. This trend has continued following the outbreak as consumers continue to shop online as an alternative.
Shopping online is a large component of the UK retail economy Some estimates suggest that it will account for one-third of all retail sales in 2024. This growth is fueled by the growing popularity of e-commerce among consumers and technological advancements.
57 percent of UK online shoppers say that convenience is the primary reason why they shop online. The 48% who say it's easier to find bargains and special deals and the 37% who say there is a greater range of items available online are behind. In Europe the majority of consumers cite lower prices as a key factor in their decision to buy online.
Consumers are also willing to try new brands and products when they shop online. About a quarter of online shoppers have purchased products that they've never seen on the high street before, and half are willing to test new products when shopping on a marketplace like Amazon. Buy now pay later checkouts are a common choice for UK shoppers with 29 percent of online shoppers choosing the buy now pay later option in the past year.
Additionally, a robust online return policy is a vital aspect of the ecommerce landscape for the UK. The majority of online buyers (59 percent) will check a retailer's returns policy before purchasing, and more than half will expect the retailer to be responsible for both organizing and paying for return shipping.
