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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many shoppers use online shopping to research brands before purchasing, and 45% like to "buy online, pick up in stores". This is a change in the way people shop that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's hard to deny that sales of online retail in the UK have seen a significant increase in the last few years. According to data from 2023, the B2C online market is expected to grow to $120 billion next year. This growth is a result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are gaining popularity as shoppers increasingly turn to online retailers.
To achieve this, it's crucial that both omni-channel and pureplay retailers know what drives consumers to shop online. To assist you in this, we've put together an assortment of sales figures and statistics that are both eye-opening and informative.
Fashion is the most favored retail industry in the UK accounting for 28 percent of all ecommerce sales. This is likely due to a wider selection of products available and the convenience of being capable of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is likely due to the constant need for new gadgets and the desire to keep up with the latest technology. Online sales of hobbies and leisure products represent 15% of all online sales.
When asked about the factors that drive customers to shop online, 57 percent of UK consumers cited convenience as the primary driver. This is followed by 48% who cited price comparison, and 37% who indicated they were seeking special discounts or offers. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a large selection of products.
2. Online shopping Figures uk shopping in the UK
Online shopping is now a regular aspect of life for a lot of UK residents. Be it for electronics, groceries or even clothes - more than half of UK residents over 65 have made an online purchase within the last year. Shoppers can select from a range of payment options, and choose when and how they want their purchases delivered.
There are many reasons for shoppers to shop online, some of the most popular are convenience, price, and availability. In fact 57% of shoppers who shop online cite convenience as the main motive behind their shopping. Then, another 48% pointed to lower prices while 37% said they have a wider choice of options.
UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They might even take action if believe that their packages are not being packaged in environmentally friendly ways.
In addition to decreasing their environmental impact, a few consumers are also trying to make their shopping experience more personal. For example, 35 percent of UK customers have bought clothing, footwear, and accessories from a retailer who has their size information saved. This lets them to avoid the return process, and get what they need quicker.
It is interesting to note that UK shoppers have been reported to be more eager than ever to wait for online orders. This could be because UK consumers are more accustomed to the longer delivery time and are aware of how long it takes to receive an item via the mail.
3. Online shopping in the UK according to the age group
Shopping which online stores ship internationally is a huge hit in the UK. Accessories and clothing are the most popular purchases, followed by groceries, and media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for consumers. It is also easy to compare prices and items on the internet when making these kinds of purchases.
It is essential to realize that online shoppers are a diverse group. This is why it is crucial for ecommerce companies to understand the demographics their customers are looking for when purchasing products. It is also crucial to know how much time each segment of customers spends online. The younger generation, for example, is more likely to use mobile devices to shop than other groups. This is because the younger generation has less time and uses a variety of devices to accomplish online tasks.
The older generations are more cautious in their buying habits and less influenced by advertising on the internet. They also prefer to visit high-street stores to touch and feel products before making a purchase. But this doesn't mean they will not buy online due to the convenience and stress-free nature of online shopping is still extremely appealing to them.
Another interesting aspect to think about when it concerns online shopping is that older generations are more likely to demand and demand free delivery on all their purchases. They are also more likely to leave carts if shipping costs seem excessive. Additionally, 61% of people over 55 say they'll add more items to their shopping carts in order to get the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to shop for goods on the internet. However, women are more likely to make big purchases, such as furniture or electrical appliances, than men. Both groups are also more likely to shop for fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were affected by the response of retailers to the COVID-19 crisis. 69% of shoppers searched for brands that were supportive and worked closely with their local communities.
Clothing and shoes are the most requested items for online shopping in the UK. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. However the online sales don't just apply to clothing, with a variety of other items available, like kitchenware, jewellery and sports items.
As a result, online shopping is becoming more popular as a method to find the most affordable prices on these items. In fact, some experts predict that e-commerce sales will account for almost one-third of all retail sales by 2024.
Some retailers are struggling with the rise of online shopping, whereas others are thriving. Particularly the online market is booming for fashion, health and beauty, home and gardening as well as consumer electronics.
In the future the online shopping market for these items is expected to increase. With the number of people having access to the internet increasing It is anticipated that customers will opt for online shopping in the coming years. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online retail market. The customers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it an ideal spot for retailers who wish to improve their online presence and provide a seamless shopping experience.
During the COVID-19 pandemic online sales increased dramatically as consumers chose secure and convenient alternatives to shopping. This trend has continued post-pandemic as consumers continue to use online shopping as an attractive alternative.
Online shopping is a significant part of the UK retail industry Some estimates suggest that it will comprise one-third of all retail sales in 2024. This growth is a result of the growing acceptance of ecommerce by consumers and technological advancements.
In the UK 57% of shoppers who shop online mention convenience as the primary reason they shop online. The 48 percent who claim it's easier to find deals and special offers as well as the 37% who claim there is a greater range of merchandise available online are behind. This is in contrast to Europe where a larger percentage of consumers said that lower prices were the primary reason for their choice to shop online.
Online shoppers are also eager to try new products and brands. About 25% of shoppers online have purchased products that they've never purchased on the high street previously, and a majority are willing to try new products when shopping on an online marketplace like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of online shoppers have used this option during the last year.
A solid return policy for online purchases for the UK is also an important aspect of ecommerce. The majority of shoppers (59%) will check the returns policy of a retailer prior purchasing, and a majority will expect the seller to be responsible for organizing and paying for return shipping.
