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Online Shopping Figures For the UK
The market for online retail has been growing continuously since its humble beginnings. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Online shopping is a popular method for consumers to explore brands and purchase. About 45% of consumers prefer to "buy online and pick up in-store". This is a change in consumer habits that brick-and mortar stores should be aware of.
1. Online retail sales in the UK
It's no secret that sales of online retail in the UK have seen a significant increase over the past few years. According to data from 2023, the B2C online market is predicted to reach $120 billion by the end of the year. This growth is a result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar stores are seeing a decline in popularity as more customers are turning to online retailers to make their purchases.
In order to do this, it's crucial that both pureplay and omnichannel retailers understand what draws customers to buy online. We've put together retail sales figures and stats that are both eye opening and informative to assist you.
Fashion is the most popular retail industry in the UK, accounting for 28 percent of all e-commerce sales. This is likely due to the availability of a wider range of merchandise and the convenience of trying on clothes without leaving home. Electronics is second with 16% of the sales on e-commerce. This is due to the constant need for new technology, as well as the desire to keep up with the latest technology. Online sales of leisure and hobby products represent 15% of all e-commerce sales.
When asked about the reason they shop online, 57% said it was because of convenience. This is followed by 48% who cited price comparison, and 37% who said they were seeking special deals or discounts. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a large selection of products.
2. Online shopping in the UK
Online shopping is a common part of life for many UK residents. Whether it's to buy electronic gadgets, groceries or even clothes - more than half of UK residents over 65 have made a purchase on the internet within the last year. With a wide variety of payment options available, shoppers can also choose the time and date they would like their purchases to be delivered.
There are many motives for shoppers to shop online, some of the most popular are convenience, price, and availability. In fact, 57% of online shoppers say that convenience is the primary driver behind their shopping habits. Then, another 48% cited lower prices and 37% cited a wider selection of choices.
Online shopping habits of UK consumers are also becoming more environmentally conscious. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They may even take action if feel their deliveries are not being delivered in environmentally friendly packaging.
In addition to decreasing their impact on the environment, some consumers are also trying to make their shopping experiences more personal. For example, 35 percent of UK consumers have purchased clothes, footwear, and accessories from a retailer who stores their size information. This allows them to avoid the return process, and to purchase what they want quicker.
It is interesting to know that UK consumers are reported to be more willing than ever before to wait for online orders. This may be because they are used to the slow delivery times and are more aware of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK depending on the age group
Online shopping is very popular in the UK. The most popular items to purchase are clothes and accessories, followed by groceries, and finally media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for shoppers. Online comparisons of products and prices are also feasible when making these purchases.
It is crucial to understand that online shoppers are very diverse, which makes it crucial for ecommerce companies to know what their customers are looking for when it comes to purchasing products. In addition it is important to be aware of the amount of time each age group is spending shopping online. For example the younger generation is far more likely to shop using mobile devices than any other age group. This is because the younger generation is time-poor and will make use of multiple devices to accomplish online tasks.
The older generation are, however, likely to have more conservative purchasing habits and are less affected by online advertising. They also tend to visit high street stores to look at and feel products before making an purchase. But this doesn't mean they won't buy online because the convenience and ease of online shopping is still attractive to them.
Another interesting aspect to consider when shopping online is that older people are more likely than younger generations to anticipate and request free shipping on all their purchases. They are also more likely to abandon carts if shipping charges seem excessive. In addition, 61% of those over 55 say that they will add more items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Men and women in the UK are equally likely to shop for products online. However, women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are more likely to buy clothing household and garden products as well as consumer electronics and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 crisis. 69% of those customers looked for brands that supported and were in close contact with their local community.
The most sought-after online purchasing products in the UK are shoes and clothing. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. However, online sales aren't restricted to clothing, with a variety of other products available including jewellery, kitchenware, and sports goods.
Shopping online clothes shopping websites uk is becoming more popular for finding the best deals. Some analysts predict that by 2024, the sales from e-commerce could be almost one third of retail sales.
While some retailers are struggling to cope with the increase in online shopping, others are thriving. In particular the rise of online sales for fashion, health and beauty, home and gardening, and consumer electronic.
In the near future, online shopping for these items is expected to increase. With the number of people having access to the internet continuing to increase, it is expected that more and customers will opt for online shopping in the future. With the growing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the leading European eCommerce markets. When shopping online, the UK's consumers are influenced by convenience, price, and a variety of products. These factors make it an ideal spot for retailers who wish to improve their web presence and provide an easy shopping experience.
During the COVID-19 pandemic, online sales increased dramatically as consumers opted for safe and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a significant portion of the UK retail industry There are estimates that it will account for a third of all retail sales in 2024. This is because of the increasing adoption of e-commerce by consumers as well as technological advancements.
In the UK, 57% of shoppers who shop online say convenience is the primary reason for them to shop online. The 48 percent who claim it's easier to find bargains and special deals as well as the 37% who say there's a wider selection of products online are closely behind. In Europe more than half of consumers cite the lower cost as a primary factor in their decision to buy Online shopping figures uk.
Online shoppers are also willing to test new brands and products. About a quarter of online shoppers have purchased products that they have never bought on the high-street previously, and a majority are willing to test new products when they shop on an online marketplace like Amazon. Buy now pay later checkouts are a common choice for UK customers, with 29 percent of shoppers using a buy now pay later option in the past year.
A robust return policy on the internet for the UK is also a crucial aspect of e-commerce. The majority of shoppers (59 percent) will check the returns policy of a retailer prior buying, and nearly half will expect the seller to be responsible for arranging and paying for return shipping.
