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Online Shopping Figures For the UK
Since its infancy, the online retail market has continued to grow. This is evident especially in the UK where e-commerce is responsible for 20% of retail sales.
Online shopping is a popular method for shoppers to explore brands and purchase. 45% of customers prefer to "buy online and then pick it up in-store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Retail sales online in the UK
There's no denying that sales on retail websites have increased substantially in the UK in recent years. According to 2023 statistics, the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This growth is a result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as consumers increasingly prefer online retailers.
To achieve this, it is important that both pureplay and omnichannel retailers understand what draws customers to buy online. To help you do this, we've compiled an assortment of retail sales figures and other statistics that are both eye-opening as well as informative.
Fashion is the most sought-after retail sector in the UK with 28 percent of all e-commerce sales. This is likely due to a wider selection of products available and the convenience of being able to try on clothes without leaving home. Electronics is second with 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and the need to stay up-to-date with latest technology. Leisure and hobbies are also a favorite purchase online, with 15% of all e-commerce sales.
When asked why they shop online, 57% said it was because of convenience. Then, 48% cited price comparison, while 37% of them said they were looking for discounts or special deals. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a broad selection of products.
2. Online shopping in the UK
Shopping online is now a regular part of life for many UK residents. About half of UK people aged 65 and older have made an online purchase within the last year. With a wide variety of payment options buyers can also pick the best time and method for their items to be delivered.
Price, convenience and accessibility are among the top reasons consumers shop online. In fact, 57% of shoppers cite convenience as their main reason to shop online. Then, another 48% pointed to lower prices and 37% mentioned a greater selection of choices.
The habits of online shopping among UK customers are also becoming increasingly eco-conscious. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They may decide to take action if their purchases are not packaged in an environmentally ecologically friendly way.
Some customers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For instance, 35% of UK customers have purchased clothes, footwear, and accessories from a retailer that has their size information stored. This lets them bypass the return process and get what is the best online shopping in uk they want quicker.
Interestingly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that they are more used to the slower delivery times and have a better understanding of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to the age group
Online shopping in the UK is a very popular pastime for a large number of people. Clothing and accessories are among the most popular items followed by food items, and media such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for consumers. Comparisons of products and prices are also possible when purchasing these items.
It is important to note that online shoppers are diverse, which is why it is crucial for e-commerce businesses to understand the demographics their customers are seeking when purchasing products. It is also essential to understand how much time each segment of customers spends online. For instance, the younger generation is far more likely to shop using mobile devices than any other age group. This is because this age group is constrained in time and will utilize multiple devices to complete online tasks.
The older generation on the other hand tend to have more conservative purchasing habits and are less swayed by the online ads. They also prefer to go to high-end stores to experience products before making a final decision. But this doesn't mean they will not buy online, as the convenience and stress-free nature of online shopping is still extremely appealing to them.
Another interesting aspect to think about when it comes to online shopping is that older generation is more likely to anticipate and demand free delivery on all purchases. Additionally they are more likely to abandon their shopping carts if they think that shipping costs are excessive. Moreover 61% of people over 55 say they'll add more items to their carts to get to the free delivery threshold.
4. Online shopping in the UK depending on gender
Men and women in the UK are equally likely to purchase products on the internet. However women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are more likely to buy clothing, home and garden products consumer electronics, as well as products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way a company responded to the COVID-19 pandemic with 69% seeking out brands that are supportive of and collaborate with their local communities.
Shoes and clothing are among the most requested items to buy online in the UK. In fact, 62 percent of British women who shop online bought these items by the year 2020. Online sales aren't just only limited to clothing. Other items like kitchenware, jewelry, and sports items are also available.
Online shopping has become increasingly popular to find most affordable deals. In fact, some experts predict that e-commerce sales will account for nearly one-third of all retail sales by 2024.
Some retailers are struggling with the rise of online shopping, while others are flourishing. In particular, online sales are booming for health, fashion, beauty, home and gardening, and consumer electronic.
The trend of purchasing online for these items is expected to continue increase in the coming years. With the number of people having access to the internet increasing It is anticipated that customers will opt for online shopping in the future. With the growing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online Shopping Figures Uk shopping in the UK by region
The UK is a leading European ecommerce market. The majority of its customers are influenced the ease of shopping, the price and a vast selection of products when they shop online. These factors make it an ideal place for retailers to build their online presence and provide an effortless shopping experience online.
In the COVID-19 pandemic online sales increased significantly as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued post-pandemic as consumers continue to use online shopping as a viable alternative.
Online shopping is an important aspect of UK retail and certain estimates suggest that it could account for a third of retail sales by 2024. This increase is the result of the growing acceptance of ecommerce by consumers and technological advances.
In the UK 57% of shoppers who shop online cite convenience as the main reason they shop online. This is followed closely by 48% who state that it is easier to find special offers and deals as well as 37% who say there's a wider selection of products that are available online. This contrasts with Europe where a larger percentage of consumers said that lower prices were the primary reason for their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of people are willing to do so when they shop on marketplaces like Amazon. Buy now pay later checkouts are a favorite option for UK shoppers, with 29 percent of online shoppers choosing the buy now pay later option in the past year.
A robust return policy on the internet for the UK is also a key aspect of ecommerce. The majority of online shoppers (59%) will research the return policy of a retailer prior to purchasing, and a majority will expect a retailer to be responsible for both the return and payment shipping.
