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Online Shopping Figures For the UK
The online retail market has grown continuously since its inception. This is particularly evident in the UK where ecommerce accounts for 20% of retail sales.
Online shopping is a popular method for consumers to research brands and make purchases. 45percent of them prefer to "buy online and then pick it up in-store". This is a change in the way people shop that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's no secret that online retail sales in the UK have grown significantly over the past few years. According to data from 2023, the B2C market for online shopping is expected to reach $120 billion next year. This growth is due to changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are gaining popularity as shoppers increasingly shop online.
With this in mind, it's important for both pureplay and omni channel retailers to understand what drives consumers to buy online. We've compiled retail sales figures and stats that are both eye-opening and revealing to help you.
Fashion is the most favored retail industry in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to the wide range of merchandise and the ease of trying on clothes without leaving your home. Electronics is the second most popular, with 16% of online sales. This is probably due to the constant need for new gadgets and a desire to stay up-to-date with latest technology. Online sales of leisure and hobby products account for 15% of all e-commerce sales.
When asked what drives shoppers to shop online 57 percent of UK customers cited convenience as the main reason. Then, 48% mentioned price comparison and 37% said they were looking for discounts or special offers. These results suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad variety of products.
2. online shopping figures uk (look at here) shopping in the UK
Shopping online is now a part of the daily routine for many UK customers. About half of UK residents aged 65 and older have made a purchase on the internet within the last year. Shoppers can choose from a wide range of payment options and choose when and how they want their items delivered.
Price, convenience and accessibility are among the top reasons consumers shop online. In fact 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. In addition, 48% mentioned lower prices as a advantage, while 37% cited the availability of more choices as well.
UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. For example, 79% of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They might even take action if think their purchases aren't being packaged in environmentally friendly ways.
In addition to lessening their impact on the environment, some customers are also seeking to make their shopping experience more personal. For instance 35% of UK customers have bought clothing, footwear, or accessories from a retailer that has their size information stored. This allows them to avoid the return process and get what they want quicker.
It is interesting to note that UK consumers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that British consumers are more accustomed to the slow delivery times and understand how long it takes to receive an item through the mail.
3. Online shopping in the UK depending on the age group
Online shopping in the UK is a popular activity for a large number of people. The most popular items to purchase are clothes and accessories followed by groceries, and finally media like movies and music. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. Comparisons of products and prices are also possible when purchasing these items.
It is crucial to understand that online shoppers come from a variety of backgrounds. This makes it essential for ecommerce companies to understand the demographics their customers are seeking when they purchase products. In addition to this it is crucial to be aware of how much time each age group spends shopping online. For instance the younger generation is more likely to purchase on mobile devices than any other age group. This is because this age group which is best for online grocery shopping constrained in time and will utilize multiple devices to complete online tasks.
The older generation tends to be more sceptical about their buying habits and less influenced by online advertisements. They also tend to visit high street stores to look at and visit the next page feel items before making a purchase. However, this doesn't mean they won't shop online. The convenience and ease of shopping online are still very appealing.
Another interesting aspect to be considered when shopping online is that older people are more likely than younger generations to expect and demand free shipping on all of their purchases. They are also more likely to abandon carts if shipping charges seem excessive. Moreover 61% of people over 55 say they will add more items to their carts to get to the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to shop for goods online. However, women are more likely to make large purchases, such as electrical appliances or furniture than men. Both groups tend to spend more on fashion products, home and online shopping uk amazon garden items consumer electronics, as well as products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of these shoppers were looking for brands that backed and worked closely with their local communities.
Shoes and clothing are the most requested items for online shopping in the UK. In fact, a whopping 62% of female British online shoppers bought these items in 2020. Online sales aren't limited to clothing. Other items such as jewellery, kitchenware and sports goods are also available.
In the process, online shopping is becoming more popular as a way to find the best prices on these items. Some experts estimate that by 2024 ecommerce sales could account for almost one third of retail sales.
While some retailers are struggling to cope with the increase in online shopping, other are thriving. Online sales are booming in fashion, health and wellness as well as home and garden and consumer electronics.
The trend for buying these products online is expected to continue to expand in the years ahead. With the number of people with access to the internet growing It is anticipated that more people will turn to online shopping in the future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European online marketplaces. The customers are influenced by convenience, price and a vast selection of products when they shop online. These factors make it a great place for retailers who want to improve their web presence and offer an easy shopping experience.
During the COVID-19 pandemic, online sales increased significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued following the pandemic, as consumers continue to shop online as an alternative.
Shopping online is a significant component of UK retail and some estimates suggest that it will make up one-third of sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and technological advancements.
57% of UK online shoppers believe that convenience is the primary reason they shop online. The 48% who say it's easier to find deals and special offers and the 37% who claim there's a wider selection of merchandise available online are behind. This contrasts with Europe where a higher proportion of shoppers stated lower prices as the key driver for their decision to shop online.
Online shoppers are also willing to try new products and brands. Online consumers are open to trying new brands and products. Half of them are willing to do so when they shop on marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this option during the last year.
In addition to this, a strong online return policy is an essential aspect of the online shopping environment in the UK. The majority of shoppers (59 percent) will research the return policy of a retailer prior to purchasing, and more than half will expect the seller to be responsible for organizing and paying for return shipping.
