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Online Shopping Figures For the UK
The market for online retailers has been growing continuously since its humble beginnings. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, then pick up in stores". This is a shift in consumer habits that brick-and mortar shops should be aware of.
1. Online sales of retail in the UK
It's no secret that sales of online retail in the UK have grown significantly in the last few years. According to the 2023 statistics, the B2C online market is expected to reach $120 billion next year. This growth is driven by shifting consumer habits and the use of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as customers increasingly prefer online retailers.
To achieve this, it's essential that both pureplay and omni-channel retailers understand what draws shoppers to purchase online. We've put together statistics and figures for retail sales that are both eye opening and informative to assist you.
Of all the retail industries of which fashion is the most sought-after, accounting for 28% of all e-commerce sales in the UK. This is likely due to a greater variety of merchandise accessible and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics comes in second, with 16% of e-commerce sales. This is likely because of the constant need for new devices, as well as the desire to stay current with the latest technology. Hobbies and leisure items are also a favorite purchase online, with 15% of all online sales.
When asked what factors drive consumers to shop online 57 percent of UK customers cited convenience as the main reason. Then, 48% cited price comparison, while 37% said they were seeking discounts or special offers. These results suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a broad selection of products.
2. Online shopping in the UK
Shopping online shopping uk has become a daily aspect of life for a lot of UK residents. Whether it's to buy groceries, electronics, or fashion - almost half of UK residents over the age of 65 have made a purchase online within the last year. Shoppers can choose from a wide range of payment options, and choose the time and method they'd like their products delivered.
There are many motives for online shoppers to shop among them, the most common include convenience prices, availability, and price. In fact, 57% of shoppers cite convenience as their main reason to shop online. Then, 48% cited lower prices as an additional advantage, while 37% cited an increased selection of options as well.
UK consumers are also becoming more eco conscious with regards to their online shopping Figures uk shopping habits. 79% of UK customers recycle boxes and other packaging material from their online purchases. They might even take action if they feel their deliveries are not being delivered in environmentally friendly packaging.
Some customers want to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance 35 percent of UK consumers have purchased clothing, footwear, and accessories from a retailer who stores their size information. This allows them to skip the return process and to get what they want quicker.
Interestingly, UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that British consumers are more accustomed to the slow delivery times and know how long it takes to receive an item via the mail.
3. Online shopping in the UK according to the age range
Online shopping in the UK is a popular activity for a large number of people. The most popular items to purchase are clothes and accessories followed by food items, and finally media like movies and music. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Online comparisons of products and prices are also possible when making these purchases.
It is crucial to understand that online shoppers are very diverse, which makes it crucial for ecommerce businesses to understand what their customers are looking for when purchasing products. It is also important to understand how much time each group of shoppers spends online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is because the younger generation is less time-conscious and will make use of multiple devices to accomplish online tasks.
The older generation tends to be more conservative in their purchasing habits and less influenced by online advertising. They also tend to visit stores on the high street to look at and feel products prior to making an purchase. This doesn't mean that they will not buy online. The convenience and ease of online shopping remain very appealing.
Another interesting factor to consider when it is about online shopping is that older generations are more likely to anticipate and demand free delivery on all their purchases. In addition they tend to drop their carts when they believe that shipping costs are excessive. In addition 61% of those over 55 say they'll add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to shop for items online. However, women are more likely to make big purchases, like electrical appliances or furniture, than men. Both groups are more likely to purchase fashion as well as health and beauty gardening, home and garden and online shopping Figures uk consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how a company responded to the COVID-19 pandemic with 69% of these searching for brands that support and collaborate with their local communities.
Shoes and clothing are among the most sought-after items to buy online shopping stores in london in the UK. In fact, 62 percent of British women who shop online will purchase these items by the year 2020. Online sales aren't restricted to clothing. Other products such as jewellery, kitchenware and sports items are also available.
Online shopping has become increasingly popular to find most affordable bargains. Some experts predict that by 2024, ecommerce sales could account for nearly a third of retail sales.
While some retailers struggle to keep up with the growth in online shopping, others are thriving. Online sales are growing in fashion, health and wellness gardening, home and garden and consumer electronic.
In the near future, online shopping for these items is expected to continue to grow. As the number of people who use the internet is growing it is anticipated that online shopping will become more popular in the future. With the increasing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is among the most important European eCommerce markets. When shopping online, the UK's consumers are influenced primarily by price, convenience and the wide variety of products. These factors make it a perfect place for retailers to improve their online presence and provide an effortless shopping experience online.
During the COVID-19 Pandemic, online sales grew dramatically as consumers chose safer and more convenient alternatives to shopping. This trend has continued post-pandemic, as consumers continue to choose online shopping as an attractive alternative.
Shopping online is a significant aspect of UK retail, and certain estimates suggest that it could comprise a third of retail sales by 2024. This growth is fueled by the growing popularity of e-commerce among consumers and advances in technology.
In the UK, 57% of shoppers who shop online say convenience is the primary factor driving them to shop online. The 48 percent who say it's easier to find bargains and special offers as well as the 37% who claim there is a greater range of items available online are behind. In Europe, a higher proportion of shoppers cite the lower cost as a primary reason for them to buy online.
Consumers are also open to trying new brands and products when they shop online. Online customers are willing to try new brands and products. Half of consumers are willing to try new brands when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a common choice for UK customers with 29% of online shoppers using a buy now pay later option in the past year.
In addition to this an effective return policy is an essential aspect of the ecommerce landscape in the UK. The majority of online shoppers (59 percent) check the return policy of a retailer prior to buying, and more than half expect retailers to arrange and pay for return shipping.
