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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a common method for shoppers to explore brands and purchase. About 45% of consumers prefer to "buy online and then pick it up at the store". This is an interesting change in the way people shop that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
It's hard to deny that sales of online retail in the UK have seen a significant increase in the last few years. In fact, according to 2023's statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by the year 2023. This growth is due to changing consumer shopping habits and the use of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as consumers increasingly turn to online retailers.
In order to do this, it's essential that both pureplay and omnichannel retailers understand what motivates customers to buy online. To assist you in this, we've put together a collection of retail sales figures and other statistics that are both eye-opening as well as shocking.
Fashion is the most favored retail industry in the UK, accounting for 28 percent of all online Shopping figures uk sales. This is likely due to the availability of a larger range of merchandise and the convenience of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is likely due to the constant need for new gadgets and a desire to keep up with the latest technology. online clothes shopping sites uk sales of hobbies and leisure products account for 15% of all online sales.
When asked about the reason they shop online, 57% cited convenience. This is followed by 48% who cited price comparison, and 37% who stated they were seeking special offers or discounts. These results suggest that shoppers in the UK are less price driven than their European counterparts and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online is now a part of daily life for many UK consumers. Whether it's to buy electronic gadgets, groceries or clothes - nearly half of UK residents over 65 have made an online purchase within the last year. With a variety of payment methods available buyers can also pick how and when they want their purchases to be delivered.
Accessibility, convenience, and price are among the top reasons why customers shop online. In fact, 57% of people cite convenience as the primary reason for purchasing online. Another 48% cited lower prices, while 37% cited a wider choice of options.
UK consumers are also becoming more environmentally conscious when it comes to their shopping online. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They could take action if their orders are not packaged in a sustainable ecologically friendly way.
In addition to decreasing their environmental impact, a few customers are also seeking to make their online shopping experience more personal. For example, 35 percent of UK customers have purchased clothing, footwear, or accessories from a retailer that has their measurements on file. This allows them to avoid the return process and to purchase what they want quicker.
It is interesting to consider that UK consumers are reported to be more willing than ever to wait for online orders. This could be because they are more used to the slow delivery times and have a better understanding of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK depending on the age group
Online shopping in the UK is a favorite pastime for a lot of people. The most sought-after purchases are clothes and accessories, followed by groceries, and finally media like movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because consumers find these events very convenient. Comparisons of products and prices are also possible when making these purchases.
It is important to note that online shoppers are very diverse, which is why it is crucial for e-commerce companies to know what their target market is seeking when they purchase products. In addition to this it is important to know how much time each age group is spending shopping online. For example the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation has less time, and will use several devices to accomplish online tasks.
The older generations are, however, likely to have more shrewd buying habits and are less influenced by advertisements on the internet. They are also more likely to visit stores on the high street to feel and see items before making purchases. This does not mean they will not buy online. The convenience and ease of online shopping are still very appealing.
Another interesting factor to consider when it concerns online shopping is that older generations are more likely to expect and expect free delivery on all their purchases. Additionally they are more likely to abandon their carts if they believe that shipping costs are excessive. Moreover 61% of those over 55 say they will add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make big purchases like electrical appliances and furniture. Both groups tend to spend more on clothing household and garden products, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of these customers were looking for brands that backed and worked closely with their local communities.
Shoes and clothing are the most sought-after items for online shopping in the UK. In fact, a whopping 62% of female British online shoppers purchased these items in 2020. However online sales aren't limited to clothing and there are a myriad of other products available such as kitchenware, jewellery, and sports items.
This is why online shopping is becoming more popular as a method to get the best luxury online shopping sites uk deals on these products. In fact, some analysts predict that ecommerce sales will make up nearly one-third of all retail sales by 2024.
Some retailers are struggling with the growth of online shopping while others are flourishing. Online sales are increasing in health and wellness, home and garden, and consumer electronic.
In the future the online shopping market for these products is expected to increase. As the number of people who use the internet continues to grow it is anticipated that online shopping will be more popular in the future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK, by region
The UK is a top European ecommerce market. When it comes to online shopping the British consumers are influenced primarily by convenience, price, and the variety of items. These factors make it a great location for retailers to invest in their online presence and offer an effortless shopping experience online.
During the COVID-19 Pandemic, online sales increased dramatically as consumers chose safer and more convenient options for shopping. This trend has continued post-pandemic, as consumers continue to embrace online shopping as a viable alternative.
Online shopping is a major component of UK retail and some estimates suggest that it will comprise a third of retail sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and online Shopping figures uk technological advancements.
57% of UK online shoppers claim that convenience is the main reason why they shop online. The 48 percent who say it's easier to find deals and special offers and the 37% who say there's a wider selection of products online are closely behind. This is in contrast to Europe where a higher proportion of shoppers stated lower prices as the primary reason for their purchase online.
Consumers are also willing to try new brands and products when they shop online. Almost a quarter of online shoppers have bought products they've never purchased in a store before, and half are willing to test new products when they shop on the marketplaces like Amazon. Buy now pay later checkouts are a common choice for UK customers, with 29 percent of online shoppers choosing a buy now pay later option over the last year.
A solid return policy for online purchases for the UK is also a crucial aspect of ecommerce. The majority of online buyers (59%) will look up a retailer's returns policy before buying, and nearly half will expect the seller to be responsible for both arranging and paying for return shipping.
