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Online Shopping Figures For the UK

Since its infancy the market for online retail has continued to grow. This is evident especially in the UK where to buy electronics online ecommerce accounts for 20% of all retail sales.

Many people shop online to research brands before making a purchase, and 45% like to "buy online, then pick it up in stores". This is a change in consumer behavior that brick-and-mortar shops should be aware of.

1. Retail sales online in the UK

There's no denying that sales on retail websites have grown substantially in the UK in recent years. According to 2023 statistics the B2C online market is predicted to reach $120 billion next year. This increase is the result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as customers increasingly prefer online retailers.

To achieve this, it's crucial that both omni-channel and pureplay retailers understand what motivates shoppers to purchase online. To help you understand this, we've put together an assortment of sales figures and other statistics that are both eye-opening as well as informative.

Of all the retail industries that are available, fashion is the most sought-after and accounts for 28 percent of all sales made through e-commerce in the UK. This is probably due to the wider range of merchandise available and the convenience of being able to try on clothes without having to leave home. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is likely due to the constant demand for new gadgets and the desire to stay up-to-date with most recent technology. Online sales of leisure and hobby products account for Online shopping figures uk 15% of all online sales.

When asked why they shop online, 57% cited convenience. This is followed by 48% who cited price comparison and 37% stated they were looking for special discounts or offers. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a broad product selection.

2. Online shopping in the UK

Shopping online is becoming part of daily life for many UK customers. About half of UK residents aged 65 and older have made a purchase online in the past year. Shoppers can pick from a wide range of payment options, and choose when and how they want their products delivered.

Accessibility, convenience, and price are among the top reasons consumers shop online. In fact 57% of online shoppers cite convenience as the main driver behind their shopping habits. Additionally, 48% of them cited lower prices as a benefit, while 37% mentioned a wider range of choices as well.

UK consumers are also becoming more eco conscious when it comes to their online shopping habits. For instance, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials from their purchases. They may even take action if they believe that their packages are not being delivered in environmentally friendly packaging.

Some customers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For example, 35% of UK consumers have purchased clothing, footwear, and accessories from a retailer who has their size information saved. This lets them bypass the return process and get what they want faster.

It is interesting to know that UK customers are reported to be more eager than ever before to wait for online orders. This could be because they are more used to the slow delivery times and are more aware of how long it takes for the item to be delivered via the mail.

3. Online shopping in the UK by the age group

Shopping online is extremely popular in the UK. The most popular purchases are clothing and accessories, followed by groceries, and finally media like movies and music. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very convenient for shoppers. Comparisons of products and prices are also possible when purchasing these items.

It is important to know that online shoppers are diverse. This is why it is crucial for e-commerce businesses to know what their target audience is seeking when they purchase products. It is also important to know how much time each segment of customers spends online. The younger generation, for instance is more likely to use mobile devices to shop than any other group. This is because this age group is very time-poor and will use multiple devices to accomplish online tasks.

The older generations are more conservative in their purchasing habits and less influenced by online advertising. They also prefer visiting high-end stores to feel and touch products before making a purchase. However, this doesn't mean they will not buy online. The convenience and ease of online shopping remain very appealing.

A second interesting factor to consider when shopping online is the fact that older generations are more likely than younger generations to expect and demand free shipping on all of their purchases. They are also more likely to abandon carts when shipping costs appear excessive. Moreover 61% of those over 55 say that they will add more items to their carts to reach the free delivery threshold.

4. Online shopping in the UK according to gender

Women and men in the UK are equally likely to purchase products on the internet. Women are more likely than men to make big purchases such as electrical appliances and furniture. Both groups are also more likely to purchase fashion cosmetics, health and beauty products as well as home and Online shopping figures uk garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 outbreak. 69% of those shoppers looked for brands that supported and collaborated with their local communities.

Shoes and clothing are among the most sought-after items for online shopping in the UK. In fact, a whopping 62% of female British online shoppers bought these items in the year 2020. However the online sales don't just apply to the clothing sector and there are a myriad of other items available, including jewellery, kitchenware, and sports items.

Online shopping is becoming increasingly popular to find best bargains. In fact, some experts predict that online sales will account for almost one third of all retail sales in 2024.

Some retailers are struggling with the rising popularity of online shopping, while others are prospering. In particular, online sales are booming for health, fashion and beauty gardening, home and garden, and consumer electronics.

The trend of buying these products online shopping Figures uk is likely to continue to increase in the coming years. With the number of people having access to the internet increasing it is expected that more and customers will opt for online shopping in the near future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK, by region

The UK is among the leading European eCommerce markets. When it comes to online shopping the customers of the UK are influenced by price, convenience and a variety of products. These factors make it a great location for retailers looking to improve their web presence and offer an easy shopping experience.

During the COVID-19 Pandemic, online sales increased dramatically as consumers chose safe and convenient options for shopping. This trend has continued even after the pandemic, as consumers continue to shop online as an alternative.

Shopping online is a large portion of the UK retail market, with some estimates suggesting that it will comprise one-third of all retail sales by 2024. This growth is a result of the increasing adoption of e-commerce by customers and technological advances.

In the UK 57% of shoppers who shop online cite convenience as the main reason they shop online. The 48 percent who say it's easier to find deals and special offers, and the 37% who claim there is a greater range of merchandise available online are behind. In Europe the majority of shoppers mention lower prices as a major reason for them to buy online.

Online shoppers are also eager to test new products and brands. About 25% of online shoppers have bought items they have never bought on the high street previously, and a majority are willing to try new products when shopping on the marketplaces like Amazon. UK customers are awed by the buy now and pay later checkouts. 29% of online buyers have used this option in the last year.

In addition to this, a robust online return policy is a vital aspect of the online shopping landscape in the UK. The majority of buyers (59 percent) go through the return policy of a retailer prior to buying, and more than half expect the retailer to arrange and pay for return shipping.