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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a common way for consumers to explore brands and purchase. 45% of them prefer to "buy online and pick up at the store". This is a shift in consumer habits that brick-and mortar shops must be aware of.
1. Online retail sales in the UK
There's no doubt that sales on retail websites have risen significantly in the UK in recent years. In fact, according to 2023 statistics, the B2C e-commerce market is expected to reach nearly $120 billion by next year. This growth is due to changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Brick and mortar shops are gaining popularity as shoppers increasingly turn to online retailers.
To do this, Online Shopping Figures Uk it's crucial that both omni-channel and pureplay retailers understand what motivates consumers to shop online. We've compiled statistics and figures on retail sales that are both eye opening and revealing to help you.
Fashion is the most popular retail sector in the UK accounting for 28 percent of all e-commerce sales. This is likely due to a wider selection of merchandise that are available and the convenience of being capable of trying on clothes without having to leave the comfort of your home. Electronics is second with 16% of sales made through e-commerce. This is probably due to the constant demand for new gadgets and the need to keep up with latest technology. Online sales of leisure and hobbies products account for 15% of all online sales.
When asked why they shop online, 57% said it was because of convenience. Then, 48% cited price comparison, while 37% said they were seeking discounts or special deals. These findings indicate that UK consumers are less influenced by price than their European counterparts, online shopping figures Uk and are more focused on convenience and a broad product selection.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many UK customers. Be it for electronics, groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase on the internet in the past year alone. Shoppers can select from a variety of payment options, and decide when and how they want their items delivered.
While there are many reasons to shop online, some of the most common include convenience price, availability, and price. In fact, 57% of people cite convenience as their main reason for purchasing online. Then, another 48% of them cited lower prices, while 37% mentioned a greater variety of options.
UK consumers are also becoming more environmentally conscious in their online shopping habits. For example, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials they have purchased from their purchases. They could decide to take action if their purchases are not packaged in a sustainable ecologically friendly way.
In addition to reducing their environmental impact, a few customers are also seeking to make their online shopping experiences more personal. For instance, 35 percent of UK consumers have purchased clothing, footwear, and accessories from a retailer that stores their size information. This lets them skip the return process and to purchase what they want faster.
It is interesting to consider that UK customers are reported to be more willing than ever to wait for online orders. This could be due to the fact that British consumers are more accustomed to the slower delivery time and understand the length of time it takes to receive an item via the mail.
3. Online shopping in the UK according to the age group
Online shopping in the UK is a favorite pastime for a lot of people. The most popular items to purchase are clothing and accessories, followed by groceries, and finally media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for consumers. Comparisons of prices and products are also feasible when making these purchases.
It is essential to realize that online shoppers are a diverse group. This makes it vital for online retailers to know the type of customer they are looking for when purchasing products. In addition to this it is important to be aware of the amount of time each age group is spending shopping online. For instance, the younger generation is far more likely to shop using mobile devices than any other age group. This is because the younger generation has less time and will make use of multiple devices to complete online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by advertising on the internet. They also prefer visiting shops in the high street to feel and touch products before making a purchase. But this doesn't mean that they won't buy online, as the convenience and ease of online shopping is still attractive to them.
Another interesting aspect to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and request free shipping on all of their purchases. In addition, they are more likely to abandon their carts if they believe that shipping costs are too high. In addition, 61% of those over 55 say they will add more items to their cart to get to the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make big purchases such as electrical and furniture. Both groups are more likely to purchase fashion, health and beauty as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of shoppers looked for brands that supported and collaborated with their local community.
The most sought-after online purchasing products in the UK are shoes and clothing. In fact, a whopping 62 percent of female British online shoppers bought these items in 2020. However the online sales don't just apply to the clothing sector with a wide range of other products on sale, such as kitchenware, jewellery, and sports goods.
In the process, online shopping is becoming more popular as a way to find the most affordable prices on these products. Some analysts estimate that by 2024 the sales from e-commerce could be more than a third of all retail sales.
While some retailers struggle to keep up with the growth in online shopping, others are flourishing. Online sales are booming in fashion, health and wellness as well as home and garden and consumer electronic.
In the near future, online shopping for these products is expected to continue to grow. With the number of people who have access to the internet growing it is expected that more and increasing numbers of people will be turning to online shopping in the coming years. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European eCommerce markets. When shopping online, the UK's consumers are influenced by price, convenience, and the variety of items. These factors make it a great opportunity for retailers to improve their online presence and provide an effortless shopping experience online.
In the COVID-19 pandemic online sales increased significantly as people opted for secure and convenient alternatives to in-store purchases. This trend has continued even after the pandemic as consumers continue to shop online as an alternative.
Online shopping is a significant portion of the UK retail industry Some estimates suggest that it will account for a third of all retail sales by 2024. This increase is the result of the growing acceptance of e-commerce by customers and technological advancements.
57 percent of UK online shoppers believe that convenience is the primary reason why they shop online. This is followed closely by 48% who say that it is easier to find deals and special offers as well as 37% of shoppers say there's a wider selection of products available online famous shopping sites. In Europe, a higher proportion of shoppers mention the lower cost as a primary reason for them to buy online.
Online shoppers are also eager to test new brands and products. Online customers are willing to try new products and brands. Half of them are willing to do so when they shop on marketplaces like Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of online shopping Figures uk shoppers have used this option during the last year.
A strong online return policy for the UK is also a crucial aspect of e-commerce. The majority of shoppers (59 percent) will check a retailer's returns policy before purchasing, and more than half will expect the retailer to be responsible for both arranging and paying for return shipping.
