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Online Shopping Figures For the UK
The market for online retailers has been growing continuously since its inception. This is particularly evident in the UK, where ecommerce represents 20% of all retail sales.
Shopping online is a popular way for consumers to look up brands and make purchases. 45percent of consumers prefer to "buy online and pick up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should pay attention to.
1. Retail sales online in the UK
It's not difficult to see that sales of online retail in the UK have risen significantly in the last few years. In fact, according to 2023 statistics the B2C market for e-commerce is set to hit almost $120 billion by the end of next year. This growth is a result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. As a result, bricks and mortar stores are losing popularity as more customers prefer online stores for their purchases.
With this in mind, it's crucial for both omni channel and pureplay retailers to understand what drives consumers to buy online. We've compiled statistics and figures for retail sales that are both eye opening and revealing to help you.
Fashion is the most favored retail industry in the UK, accounting for 28 percent of all ecommerce sales. This is probably due to a wider selection of products accessible and the convenience of being capable of trying on clothes without having to leave the comfort of your home. Electronics comes in second, with 16% of all the sales made through e-commerce. This is probably due to the constant need for new devices as well as the desire to keep up with the latest technology. Leisure and hobbies are also a favorite purchase online, accounting for 15% of all online sales.
When asked about the reason they shop online, 57% of respondents mentioned convenience. This is followed by 48% who pointed to price comparison, and 37% who said they were seeking special discounts or offers. These results suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a broad selection of products.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK customers. Be it for groceries, electronics, or fashion - almost half of UK residents over the age of 65 have made a purchase on the internet in the last year. Shoppers can select from a wide range of payment options, and choose when and how their products delivered.
Price, convenience and accessibility are among the top reasons consumers shop online. In fact 57% of online shoppers cite convenience as the main motive behind their shopping. Then, another 48% pointed to lower prices while 37% mentioned a greater selection of choices.
The habits of online shopping among UK customers are also becoming increasingly environmentally conscious. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They can take action if their orders are not packaged in an environmentally ecologically friendly way.
Certain consumers are looking to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example 35 percent of UK customers have purchased clothing, footwear, and accessories from a retailer that has their size information stored. This allows them to skip the return process, and to purchase what they want quicker.
It is interesting to note that UK customers are reported to be more willing than ever to wait for online orders. This could be because UK consumers are more accustomed to the slow delivery times and know the length of time it takes to receive an item via the mail.
3. Online shopping in the UK according to age group
Online shopping in the UK is a very popular pastime for a large number of people. The most sought-after purchases are clothing and accessories, followed by food items, and finally media such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are very practical for shoppers. It is also simple to compare prices and items online when making these kinds of purchases.
It is essential to realize that online shoppers come from a variety of backgrounds. This is why it is crucial for online retailers to know the type of customer they are looking for when purchasing products. It is also crucial to know how long each segment of customers spends online. The younger generation, for instance is more likely to use mobile devices to shop than any other group. This is due to the fact that the younger generation has less time and will make use of multiple devices to complete online tasks.
The older generations are more conservative in their purchasing habits and less influenced by online advertisements. They also tend to visit stores on the high street to see and touch items before making purchases. But this doesn't mean they don't shop online because the convenience and ease of use of online shopping is still very appealing to them.
Another interesting aspect to think about when it concerns online shopping is that the older generation is more likely to anticipate and expect free delivery on all their purchases. In addition they are more likely to abandon their carts if they believe that shipping costs are excessive. Furthermore, 61% of those over 55 say they'll add more items to their carts to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Both genders in the UK are equally likely to shop for items online shopping figures uk. However, women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are more likely to shop for fashion as well as health and beauty gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how the retailer has responded to the COVID-19 epidemic, with 69% of these seeking out brands that are supportive of and are in close contact with their local communities.
Clothing and shoes are the most popular products to buy online in the UK. In fact, 62% of British women who shop online will purchase these items by 2020. However, online sales aren't restricted to the clothing sector with a wide range of other products available including jewellery, kitchenware, and sports goods.
As a result, online shopping is becoming more popular as a way to find the best prices on these items. In fact, some experts predict that ecommerce sales will account for nearly 1/3 of all retail sales by 2024.
While some retailers are struggling to cope with the increase in online shopping, others are thriving. Online sales are growing in fashion, health and wellness gardening, home and garden and consumer electronic.
In the near future, online shopping for these items is expected to continue to grow. With the number of people having access to the internet increasing, it is anticipated that customers will opt for online shopping in the coming years. With the growing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is among the leading European online marketplaces. The majority of its customers are influenced the convenience, affordability and variety of goods when they shop online. These factors make it a great location for online shopping figures uk retailers looking to invest in their web presence and offer seamless shopping online uk to ireland.
During the COVID-19 pandemic, online sales increased dramatically as people opted for secure and convenient alternatives to in-store purchases. This trend has continued even after the pandemic, as consumers continue to shop online as an alternative.
Shopping online is a large portion of the UK retail market There are estimates that it could account for three-quarters of all retail sales in 2024. This growth is driven by increasing consumer adoption of ecommerce and Online shopping figures uk advances in technology.
57 percent of UK online shoppers believe that convenience is the primary reason why they shop online. This is followed by 48% who highlight that it is easier to discover special deals and offers and 37% who claim that there's a wider selection of products available online. In Europe more than half of consumers cite lower prices as a major reason for them to purchase online.
Consumers are also willing to try new brands and products when they shop online. About 25% of shoppers online have purchased products that they've never purchased on the high street before, and half are willing to try new products when they shop on an online marketplace like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29% of online buyers have made use of this method in the last year.
A solid return policy for online purchases for the UK is also a crucial aspect of e-commerce. The majority of online shoppers (59%) check the return policy of a retailer prior to buying, and more than half of them expect the seller to arrange and pay for return shipping.
