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Online Shopping Figures For the UK
Since its infancy the market for online retail has continued to grow. This is especially evident in the UK where ecommerce is responsible for 20% of all retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, pick up in stores". This is an interesting change in consumer behaviour that bricks-and-mortar stores should take note of.
1. Retail sales online in the UK
It's not difficult to see that sales of online retail in the UK have seen a significant increase in the last few years. According to the 2023 statistics, the B2C online market is predicted to reach almost $120 billion by the end of the year. This is because of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Brick and mortar shops are gaining popularity as shoppers increasingly shop online.
With this in mind, it's essential for both omni channel and pureplay retailers to know what motivates shoppers to buy online. To help you do this, we've put together an assortment of retail sales figures and other statistics that are both eye-opening and shocking.
Fashion is the most sought-after retail industry in the UK with 28 percent of all e-commerce sales. This is likely due to the availability of a wider range of merchandise and the convenience of trying on clothes without leaving the house. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is probably due to the constant demand for new gadgets and the need to keep up with latest technology. Hobbies and leisure items are also a favorite purchase online, accounting for 15% of all e-commerce sales.
When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who pointed to price comparison, and 37% who stated they were looking for special deals or discounts. These findings suggest that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a wide product selection.
2. Online shopping in the UK
Shopping online has become a daily part of the lives of many UK residents. Be it for electronic gadgets, groceries or even clothes - more than half of UK residents over the age of 65 have made an online purchase in the last year. With a variety of payment options available customers can also decide the best time and method for their goods to be delivered.
Convenience, price and availability are among the top reasons customers shop online. In fact, 57% of shoppers cite convenience as their main reason for shopping online. Additionally, 48% of them cited lower prices as an additional benefit, while 37% mentioned the availability of more options.
Online shopping online sites list habits of UK consumers are also becoming increasingly environmentally conscious. For instance, 79% of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They could be able to take action if they find that their purchases are not packaged in a sustainable friendly manner.
In addition to reducing their environmental impact, a few customers are also seeking to make their Online Shopping Figures Uk shopping experience more personal. For example 35 percent of UK shoppers have bought clothing or footwear from a retailer that has their measurements on the file. This allows them to avoid the return process and obtain what they want faster.
It is interesting to consider that UK consumers are reported to be more eager than ever before to wait for online orders. This may be because they are more used to the longer delivery times and are more aware of the time it takes for an item to arrive in the mail.
3. Online shopping in the UK according to the age group
Shopping online in the UK is a favorite pastime for many people. Accessories and clothing are the most popular items followed by food items, and media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are very practical for shoppers. It is also simple to compare prices and products online when making these types of purchases.
It is crucial to understand that online shoppers are diverse, which makes it essential for ecommerce businesses to understand what their customers are seeking when it comes to purchasing products. It is also crucial to know how long each segment of customers spends online. The younger generation, for instance is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is time-poor and will use multiple devices to complete online tasks.
The older generations are, however, likely to have more conservative purchasing habits and are less affected by online advertising. They also prefer visiting high-street stores to experience products before making a decision. But this doesn't mean that they will not buy online because the convenience and stress-free nature of online shopping remains extremely appealing to them.
Another interesting factor to consider when it is about online shopping is that the older generation is more likely to demand and expect free delivery on all purchases. In addition, they tend to drop their shopping carts if they think that shipping costs are excessive. Furthermore, 61% of those over 55 say that they will add more items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to shop for products on the internet. However, women are more likely to make large purchases, such as electrical appliances or furniture, than men. Both groups are more likely to buy fashion household and garden products as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and online Shopping figures uk community-based. Studies have revealed that 70% of shoppers are influenced by how a company responded to the COVID-19 pandemic with 69% looking for brands that support and collaborate with their local communities.
Clothing and shoes are the most sought-after items to buy online in the UK. In fact, 62 percent of female British online shoppers bought these items in the year 2020. However, online sales aren't restricted to clothing, with a variety of other products available like kitchenware, jewellery and sports items.
This is why online shopping is becoming increasingly popular as a method to get the best deals on these items. Some analysts estimate that by 2024 ecommerce sales could account for more than a third of all retail sales.
Some retailers are struggling with the rise of online shopping while others are prospering. Online sales are increasing in health and wellness as well as home and garden and consumer electronics.
The trend of purchasing these products online is likely to continue to grow in the coming years. With the number of people having access to the internet continuing to increase it is expected that more more people will turn to online shopping in the coming years. With the increasing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is among the most important European ecommerce markets. When it comes to online shopping the British consumers are influenced by convenience, price, and a variety of products. These factors make it an ideal location for retailers looking to invest in their web presence and provide an easy shopping experience.
In the COVID-19 pandemic, online sales increased dramatically because consumers were looking for safer and more convenient options for shopping. This trend has continued after the pandemic, as consumers continue to buy online as an alternative.
Online shopping is a major component of UK retail and certain estimates suggest that it could make up a third of retail sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and advances in technology.
57 percent of UK online shoppers claim that convenience is the main reason for them to shop online. This is followed by 48% who highlight that it is easier to discover special deals and offers and 37% of shoppers say there's a wider selection of products available online. This is in contrast to Europe where a larger proportion of shoppers cited lower prices as the main reason behind their decision to shop online.
Online shoppers are also willing to try new products and brands. online shopping sites uk consumers are open to trying new products and brands. Half of people are willing to try them when they shop on marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29 percent of online shoppers have made use of this option in the last year.
Additionally, a strong online return policy is a crucial aspect of the ecommerce landscape for the UK. The majority of online buyers (59%) will research the return policy of a retailer prior to purchasing, and more than half will expect the seller to be responsible for both organizing and paying for return shipping.
