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Online Shopping Figures For the UK

The market for online retailers has grown continuously since its inception. This is especially evident in the UK where to buy electronics online e-commerce accounts for 20% of retail sales.

Many shoppers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, pick up in stores". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.

1. Online retail sales in the UK

There's no doubt that online sales of merchandise have increased significantly in the UK over recent years. In fact, according to data from 2023, the B2C e-commerce market is expected to reach nearly $120 billion by the year 2023. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are seeing a decline in popularity as more customers are turning to online retailers to make their purchases.

With this in mind, it's important for both pureplay and omni channel retailers to understand what drives shoppers to buy online. We've collected retail sales figures and stats that are both eye-opening and revealing to help you.

Of all the sectors of retail, fashion is the most well-known with 28% of all e-commerce sales in the UK. This is likely due to the availability of a wider range of merchandise and the ease of trying on clothes without leaving home. Electronics comes in second place with 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and the need to keep up with latest technology. Hobbies and leisure products are also a popular purchase on the internet, accounting for 15% of all online sales.

When asked what factors drive shoppers to shop online, 57% of UK consumers cited convenience as the main reason. This is followed by 48% who pointed to price comparison and 37% said they were looking for special offers or discounts. These findings suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a wide variety of products.

2. online shopping figures uk shopping in the UK

Shopping online is becoming part of the daily routine for many UK customers. About half of UK residents aged 65 or older have made a purchase online in the past year. Shoppers can choose from a range of payment options and also decide the time and method they'd like their products delivered.

While there are many reasons to shop online, some of the most popular include convenience, price, and availability. In fact, 57% of shoppers who shop online say that convenience is the primary driver behind their shopping habits. Another 48% pointed to lower prices and 37% mentioned a greater selection of choices.

The shopping habits of UK consumers are also becoming more eco-conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They might even take action if they feel their deliveries are not coming in environmentally friendly packaging.

In addition to decreasing their impact on the environment, some consumers are also trying to make their online shopping experience more personal. For instance, 35 percent of UK shoppers have bought clothes or footwear from a retailer with their size information stored on the file. This allows them skip the return process, Online Shopping Figures Uk and get what they need quicker.

Incredibly, UK consumers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because they are more used to the slow delivery times and have a better understanding of the time it takes for an item to arrive in the mail.

3. Online shopping in the UK according to the age group

Shopping online in the UK is a popular activity for a large number of people. Accessories and clothing are the most popular items, followed by groceries, and media such as movies and music. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because customers find these sales to be extremely convenient. It is also easy to compare prices and items online when making these kinds of purchases.

It is crucial to understand that online shoppers are very diverse. This makes it crucial for ecommerce businesses to understand what their target market is seeking when purchasing products. Additionally it is crucial to be aware of the amount of time each age group spends shopping online. The younger generation, for instance is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is busy and uses multiple devices to accomplish online tasks.

Older generations tend to be more conservative in their purchasing habits and less influenced by online advertisements. They also tend to visit high street stores to look at and feel products before making a purchase. However, this doesn't mean they don't shop online because the convenience and ease of use of online shopping remains very appealing to them.

Another important aspect to consider when shopping online is that older generations are more likely than younger generations to expect and request free shipping on all their purchases. They are also more likely to leave carts if shipping charges seem excessive. Furthermore, as many as 61% of those over 55 claim that they will add additional items to their cart in order to get the free delivery threshold.

4. Online shopping in the UK depending on gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make large purchases such as furniture and electrical appliances. Both groups are more likely to shop for fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of those consumers searched for brands that were supportive and were in close contact with their local community.

Shoes and clothing are among the most popular products for online shopping in the UK. In fact 62 percent of British women who shop online purchased these items by the year 2020. However, online sales aren't restricted to clothing with a wide range of other products available including jewellery, kitchenware, and sports goods.

In the process, online shopping is becoming more popular as a method to find the most affordable prices on these items. In fact, some analysts predict that ecommerce sales will make up nearly one-third of all retail sales in 2024.

Some retailers are struggling with the rise of trusted online shopping sites for clothes shopping while others are prospering. Particularly the rise of online sales for health, fashion and beauty, home and gardening, and Online shopping Figures uk consumer electronics.

In the future, online shopping for these products is expected to increase. As the number of internet users continues to grow it is anticipated that online shopping will increase in popularity in the near future. As online shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer a simple and secure checkout process.

5. Online shopping in the UK, by region

The UK is among the most important European ecommerce markets. When it comes to online shopping the British consumers are influenced by price, convenience, and the variety of items. These factors make it an ideal place for retailers who want to improve their online presence and offer a seamless shopping experience.

During the COVID-19 pandemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.

Online shopping is a major aspect of UK retail and certain estimates suggest that it could comprise three-quarters of retail sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and advancements in technology.

57% of UK online shoppers claim that convenience is the primary reason they shop online. The 48 percent who say it's easier to find bargains and special offers, and the 37% who say there's a wider selection of products online are closely behind. In Europe more than half of shoppers cite lower prices as a major factor in their decision to purchase online.

Consumers are also willing to try new brands and products when they shop online. Almost 25% of shoppers online have purchased products that they've never seen on the high-street before, and half are eager to try new products when shopping on the marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29% of online buyers have used this option in the past year.

Additionally an effective return policy is a vital aspect of the online shopping landscape in the UK. A majority of online buyers (59%) look up a retailer's return policy before purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.