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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has continued to grow. This is particularly evident in the UK where ecommerce is responsible for 20% of retail sales.
Many people shop online to research brands before purchasing and 45% of them prefer to "buy online, then pick it up in store". This is a shift in consumer habits that brick-and mortar shops should be aware of.
1. Retail sales online in the UK
There's no doubt that online sales of merchandise have grown substantially in the UK over recent years. According to 2023's statistics the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is driven by changing consumer shopping online uk websites habits and the use of digital transformation technologies by retailers. In the end bricks and mortar shops are seeing a decline in popularity as more customers are turning to online stores for their purchases.
To do this, it is important that both omni-channel and pureplay retailers understand what draws customers to buy online. We've put together retail sales figures and stats that are both eye opening and informative to assist you.
Fashion is the most popular retail industry in the UK accounting for 28 percent of all online sales. This is likely due to a greater variety of products available and the convenience of being able to try on clothes without having to leave home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is probably due to the constant demand for new technology as well as the desire to keep up with the latest technology. Online sales of hobbies and leisure products make up 15% of all ecommerce sales.
When asked why they shop online, 57% of respondents mentioned convenience. Then, 48% cited price comparison while 37% said they were looking for discounts or special offers. These findings suggest that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and online shopping figures uk a wide product selection.
2. Online shopping in the UK
Shopping online has become a daily part of the lives of many UK residents. Nearly half of UK people aged 65 and older have made an online purchase within the last year. Shoppers can select from a wide range of payment options and also decide when and how they want their purchases delivered.
While there are many reasons for shoppers to shop online Some of the most common include convenience, price, and availability. In fact, 57% of people cite convenience as their main reason for shopping online. Another 48% cited lower prices and 37% mentioned a greater variety of options.
UK consumers are also becoming more environmentally conscious in their shopping online. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They can take action if their orders are not packaged in an environmentally friendly manner.
In addition to decreasing their environmental impact, a few consumers are also trying to make their shopping experiences more personal. For example, 35% of UK customers have purchased clothing or footwear from a retailer that has their measurements on the file. This allows them to skip the return process and obtain what they want faster.
It is interesting to consider that UK shoppers have been reported to be more eager than ever to wait for online orders. This could be because they are more accustomed to the slower delivery times and have a better understanding of how long it takes for the item to be delivered via the mail.
3. Online shopping in the UK depending on the age range
Shopping online in the UK is a very popular pastime for a large number of people. Clothes and accessories are the most sought-after purchases, followed by groceries, and entertainment such as movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because customers find these sales to be extremely convenient. It is also easy to compare prices and products online when making these types of purchases.
It is crucial to understand that online shoppers come from a variety of backgrounds. This makes it vital for online retailers to know the demographics their customers are seeking when they purchase products. Additionally, it is also important to be aware of the amount of time each age group spends shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to accomplish online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by advertising on the internet. They are also more likely to go to stores in the high street to see and touch products prior to making an purchase. However, this doesn't mean that they will not buy online due to the convenience and stress-free nature of online shopping is still extremely appealing to them.
Another interesting aspect to consider when shopping online is that older generations are more likely than younger generations to anticipate and expect free shipping on all their purchases. They are also more likely to abandon carts if shipping costs seem excessive. Moreover 61% of those over 55 say they'll add more items to their cart to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However, women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups are more likely to purchase fashion products, home and garden items, consumer electronics, and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 epidemic, with 69% of these seeking out brands that are supportive of and work closely with their local communities.
The most sought-after online shopping products in the UK are footwear and clothing. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. However, online sales aren't restricted to clothing with a wide range of other products on sale, like kitchenware, jewellery and sports items.
Online shopping has become increasingly popular to find the most affordable bargains. Some analysts predict that by 2024, online sales could make up nearly a third of retail sales.
While some retailers struggle to keep up with the growth in online Shopping figures uk shopping, other are flourishing. In particular the rise of online sales for fashion, health and beauty gardening, home and garden, and consumer electronic.
In the near future the online shopping market for these items is expected to continue to grow. As the number of people who use the internet continues to grow, it is expected that online shopping will be more popular in the near future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is among the most important European online marketplaces. When they shop online, the UK's consumers are influenced primarily by price, convenience, and the wide variety of products. These factors make it an ideal place for retailers who want to improve their online presence and offer a seamless shopping experience.
In the COVID-19 pandemic online sales grew significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued after the pandemic as consumers continue to shop online as an alternative.
Online shopping is a major component of the UK retail market, with some estimates suggesting that it will account for one-third of all retail sales by 2024. This growth is a result of the increasing use of e-commerce by consumers as well as technological advancements.
57 percent of UK online shoppers believe that convenience is the main reason for them to shop online. This is followed closely by 48% who state that it is easier to find special offers and deals as well as 37% of shoppers say there is a wider range of products available online. This contrasts with Europe, where a greater proportion of shoppers stated lower prices as the key driver for their decision to shop online.
Online shoppers are also willing to try new brands and products. Online customers are willing to try new brands and products. Half of people are willing to try new brands when they shop on marketplaces such as Amazon. UK customers are awed by the buy now and pay later checkouts. 29% of online buyers have made use of this option in the past year.
In addition to this an effective return policy is a vital aspect of the e-commerce landscape for the UK. A majority of online buyers (59 percent) check the return policy of a retailer prior to buying, and more than half expect retailers to arrange and pay for return shipping.
