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Online Shopping Figures For the UK
The market for online retail has been growing continuously since its inception. This is especially evident in the UK, where ecommerce represents 20% of all retail sales.
Shopping online is a popular way for consumers to research brands and make purchases. About 45% of customers prefer to "buy online and then pick it up at the store". This is a shift in consumer behavior that brick-and-mortar shops should be aware of.
1. Retail sales online in the UK
There's no doubt that retail sales online have grown substantially in the UK in recent years. In fact, according to data from 2023 the B2C market for e-commerce is set to hit almost $120 billion by the end of next year. This is because of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as consumers increasingly turn to online retailers.
In order to do this, it is important that both pureplay and omnichannel retailers understand what draws consumers to shop online. We've compiled retail sales figures and stats that are both eye-opening and informative to assist you.
Fashion is the most popular retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is likely due to the availability of a larger selection of products and the convenience of trying on clothes without leaving home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is probably due to the constant demand for new gadgets as well as the desire to stay up-to-date with the latest technologies. Hobbies and leisure items are also popular items to purchase on the internet, accounting for 15% of all online sales.
When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who cited price comparison and 37% indicated they were looking for special offers or discounts. These findings suggest that UK shoppers are less price-driven than their European counterparts and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Online shopping is a common aspect of life for a lot of UK residents. Whether it's to buy electronic gadgets, waitrose groceries online shopping uk, or fashion - almost half of UK residents over 65 have made a purchase online in the past year alone. With a wide range of payment options available buyers can also pick how and when they want their items to be delivered.
Accessibility, convenience, and price are among the top reasons why consumers shop online. In fact, 57% of online shoppers mention convenience as the primary driver behind their shopping habits. Additionally, 48% of them cited lower prices as an additional benefit and 37% noted an increased selection of options.
UK consumers are also becoming more eco conscious with regards to their shopping online. 79% of UK customers recycle boxes and other packaging material from their online shopping figures uk purchases. They may even take action if believe that their packages are not being delivered in environmentally friendly packaging.
Some customers wish to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance, 35% of UK customers have purchased clothes, footwear, or accessories from a store that has their size information on file. This allows them to skip the return process and obtain what they want faster.
It is interesting to note that UK shoppers have been reported to be more willing than ever to wait for online orders. This may be because they are used to the longer delivery times and have a better understanding of the time it takes for an item to arrive in the mail.
3. Online shopping in the UK according to age group
Online shopping is very popular in the UK. The most sought-after purchases are clothes and accessories followed by groceries, and finally media such as music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely practical for shoppers. It is also easy to compare prices and items online when making these types of purchases.
It is important to note that online shoppers are very diverse, which is why it is crucial for e-commerce businesses to understand the demographics their customers are seeking when purchasing products. It is also essential to understand how much time each group of shoppers spends online. For example, the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation has less time, online shopping figures uk and will use several devices to complete online tasks.
The older generation on the other hand tend to have more shrewd buying habits and are less swayed by online advertising. They are also more likely to visit high street stores to look at and feel products prior to making a purchase. This does not mean they won't shop online. The convenience and ease of online shopping are still appealing.
Another interesting aspect to be considered when shopping online is that older people are more likely than younger generations to expect and expect free shipping on all of their purchases. They are also more likely to leave carts if shipping costs seem excessive. Furthermore, as many as 61% of over 55s claim that they will add additional items to their carts to reach a free delivery threshold.
4. Online shopping in the UK according to gender
Women and men in the UK are equally likely to shop for products on the internet. However women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups are more likely to shop for fashion cosmetics, health and beauty products as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by the way the retailer has responded to the COVID-19 pandemic, with 69% of these seeking out brands that are supportive of and collaborate with their local communities.
Clothing and shoes are the most sought-after items to buy online in the UK. In fact 62 percent of British women who shop online purchased these items by 2020. However the online sales don't just apply to clothing with a wide range of other products available like kitchenware, jewellery and sports goods.
As a result, online shopping is becoming more popular as a way to get the best deals on these items. In fact, some experts predict that online sales will account for nearly one-third of all retail sales by 2024.
While some retailers struggle to keep up with the growth in online shopping, others are thriving. Online sales are growing in health and wellness gardening, home and garden and consumer electronics.
In the near future, online shopping for these products is expected to increase. As the number of people who use the internet increases it is expected that online shopping will increase in popularity in the future. With the growing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a major European ecommerce market. When it comes to online shopping, the UK's consumers are influenced primarily by price, convenience, and a variety of products. These factors make it a perfect opportunity for retailers to invest in their online presence and provide a seamless online shopping online sites list experience.
In the COVID-19 pandemic, online sales grew significantly because consumers were looking for safer and more convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to choose online shopping as a viable alternative.
Online shopping is an important component of UK retail and certain estimates suggest that it could comprise a third of retail sales by 2024. This growth is driven by increasing consumer adoption of ecommerce and advancements in technology.
In the UK, 57% of online shoppers mention convenience as the primary reason for them to shop online. The 48 percent who claim it's easier to find bargains and special deals and the 37% who say that there's a greater selection of products online are closely behind. This is in contrast to Europe, where a greater proportion of shoppers cited lower prices as the primary reason for their decision to shop online.
Consumers are also willing to try new brands and products when they shop online. Nearly a quarter of online shoppers have purchased products that they've never seen on the high street before, and half are willing to try new items when purchasing from a marketplace like Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this option in the past year.
A solid return policy for online purchases for the UK is also a crucial aspect of ecommerce. The majority of online shoppers (59 percent) check a retailer's return policy before buying, and more than half expect the retailer to arrange and pay for return shipping.
