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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.
Shopping online is a popular method for shoppers to explore brands and purchase. 45percent of consumers prefer to "buy online and pick up in store". This is an interesting change in consumer behavior that bricks and mortar stores should pay attention to.
1. Online retail sales in the UK
There's no denying that retail sales online have grown substantially in the UK over recent years. In fact, according to 2023's statistics the B2C market for e-commerce is expected to reach nearly $120 billion by the end of next year. This growth is driven by the changing habits of consumers and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are gaining popularity as shoppers increasingly prefer online retailers.
With this in mind, it's crucial for both pureplay and omni channel retailers to understand what drives customers to purchase online. We've compiled statistics and figures for retail sales that are both eye-opening and informative to assist you.
Fashion is the most sought-after retail sector in the UK with 28 percent of all ecommerce sales. This is likely due to the wide range of merchandise and the ease of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is likely because of the constant demand for new devices and the desire to stay up-to-date with the most recent technology. Hobbies and leisure items are also a popular purchase online, accounting for 15% of all e-commerce sales.
When asked what drives consumers to shop online 57% of UK consumers said convenience was the primary driver. This is followed by 48% who pointed to price comparison, and 37% who stated they were looking for special offers or discounts. These findings suggest that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a broad product variety.
2. Online shopping in the UK
Shopping online is a common part of the lives of many UK residents. Be it for electronics, groceries, or fashion - almost half of UK residents over 65 have made a purchase on the internet within the last year. With a wide range of payment options customers can also decide how and when they want their items to be delivered.
While there are many reasons for online shoppers to shop Some of the most popular include convenience price, availability, and price. In fact 57% of shoppers who shop online cite convenience as the main driver behind their shopping habits. Then, 48% cited lower prices as a advantage, while 37% cited a wider range of options.
The habits of online shopping among UK consumers are also becoming more environmentally conscious. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They can be able to take action if they find that their purchases are not packaged in an environmentally green manner.
Some consumers want to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For instance, 35% of UK customers have purchased clothes, footwear, and accessories from a retailer that stores their size information. This allows them to avoid the return process and obtain what they want faster.
Incredibly, UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that British shoppers are more accustomed to the slower delivery time and are aware of how long it takes to receive an item in the mail.
3. Online shopping in the UK by age group
Shopping online retailers uk stats in the UK is a very popular pastime for many people. The most popular items to purchase are clothing and accessories, followed by food items, and finally media like movies and music. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. Comparisons of products and prices are also feasible when making these purchases.
It is crucial to understand that online shoppers are very diverse and this makes it crucial for ecommerce businesses to understand what their customers are looking for when they purchase products. Additionally, it is also important to know how much time each age group is spending shopping online. For instance, the younger generation is far more likely to shop on mobile devices than any other age group. This is because the younger generation is less time-conscious and uses a variety of devices to complete online tasks.
Older generations tend to be more conservative in their purchasing habits and less influenced by online advertisements. They also prefer visiting high-street stores to touch and feel products before making a final decision. But this doesn't mean that they will not buy online due to the convenience and ease of use of online shopping is still attractive to them.
Another important aspect to take into consideration when it comes to online shopping is that older generations are more likely to expect and expect free delivery on all purchases. Additionally they tend to drop their carts if they believe that shipping costs are prohibitive. In addition, 61% of over 55s claim that they will add additional items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Women and men in the UK are equally likely to shop for items on the internet. Women are more likely than men to make big purchases, such as furniture and electrical appliances. Both groups tend to spend more on fashion household and garden products, consumer electronics, and health and beauty products.
In addition, online shopping Figures Uk UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how the retailer has responded to the COVID-19 epidemic, with 69% of them searching for brands that support and are in close contact with their local communities.
The most sought-after online purchasing items in the UK are shoes and clothing. In fact 62 percent of British women who shop online shopping figures uk purchased these items by the year 2020. However the online sales don't just apply to the clothing sector, with a variety of other products on sale, such as kitchenware, jewellery, and sports goods.
As a result, online shopping is becoming more popular as a method to find the best prices on these products. In fact, some analysts have predicted that e-commerce sales will account for almost 1/3 of all retail sales by 2024.
Some retailers are struggling with the growth of online shopping, whereas others are prospering. Online sales are growing in health and wellness gardening, home and garden and consumer electronics.
The trend for buying online for these items is expected to continue to grow in the years ahead. As the number of internet users increases it is anticipated that online shopping will be more popular in the near future. With the growing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the top European eCommerce markets. The majority of its customers are influenced convenience, price and a variety of goods when they shop online. These factors make it an ideal opportunity for retailers to build their online presence and offer an effortless shopping experience online.
In the COVID-19 pandemic, online sales increased dramatically as people sought out secure and convenient alternatives to shopping. This trend has remained in place post-pandemic as consumers continue to choose online shopping as an attractive alternative.
Online shopping is a significant portion of the UK retail economy There are estimates that it will account for three-quarters of all retail sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advances in technology.
57% of UK online shoppers say that convenience is the main reason why they shop online. The 48 percent who say it's easier to find bargains and special offers, and online shopping figures uk the 37% who claim there's a wider selection of products online are closely behind. This is in contrast to Europe, where a greater percentage of shoppers stated lower prices as the primary reason for their choice to shop online.
Consumers are also open to trying new brands and products when they shop online. Almost 25% of online shoppers have bought products they have never bought in a store before, and half are eager to try new products when they shop on the marketplaces like Amazon. Buy now pay later checkouts are a popular choice for UK shoppers with 29% of online shoppers using a buy now, pay later option in the past year.
In addition to this, a robust online return policy is an essential aspect of the ecommerce environment in the UK. A majority of online buyers (59%) check a retailer's return policy before purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.
