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Online Shopping Figures For the UK
The online retail market has grown exponentially since its humble beginnings. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a common method for shoppers to explore brands and purchase. About 45% of customers prefer to "buy online and then pick it up at the store". This is an interesting shift in the way people shop that bricks-and-mortar stores should be aware of.
1. Retail sales online in the UK
There's no denying that sales on retail websites have increased dramatically in the UK in recent years. In fact, according to 2023 statistics the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is a result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar stores are seeing a decline in popularity as more shoppers prefer online retailers for their purchases.
With this in mind, it's crucial for both omni channel and pureplay retailers to understand what drives customers to purchase online. We've collected statistics and figures on retail sales that are both eye opening and revealing to help you.
Of all the sectors of retail, fashion is the most sought-after, accounting for 28 percent of all sales made through e-commerce in the UK. This is probably due to the wider range of merchandise that are available and the convenience of being able to try on clothes without having to leave home. Electronics is second with 16% of e-commerce sales. This is probably due to the constant need for new gadgets and the need to keep up with the most recent technology. Leisure and hobbies are also a favorite purchase online, with 15% of all e-commerce sales.
When asked why they shop online famous shopping sites, 57% cited convenience. This is followed by 48% who cited price comparison, and 37% who stated they were seeking special offers or discounts. These findings suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad selection of products.
2. Online shopping in the UK
Online shopping is now a regular aspect of life for a lot of UK residents. It doesn't matter if it's for electronic gadgets, groceries or even clothes - more than half of UK residents over 65 have made a purchase online in the last year. Shoppers can choose from a variety of payment options, and choose the time and method they'd like their products delivered.
While there are many reasons for shoppers to shop online, some of the most popular are convenience prices, availability, and price. In fact 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. Additionally, 48% of them cited lower prices as another benefit and 37% noted the availability of more options.
UK consumers are also becoming more environmentally conscious with regards to their shopping online. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They can be able to take action if they find that their purchases are not packaged in an eco green manner.
Some consumers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example, 35 percent of UK customers have purchased clothes, footwear, and accessories from a retailer that stores their size information. This allows them to avoid the return process and get what they need quicker.
It is interesting to know that UK consumers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that they are used to the slow delivery times and are more aware of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK in accordance with age group
Online shopping is very popular in the UK. The most sought-after purchases are clothing and accessories, followed by food items, and finally media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for shoppers. It is also simple to compare prices and items online when making these kinds of purchases.
It is essential to realize that online shoppers come from a variety of backgrounds. This is why it is crucial for online retailers to know the demographics their customers are looking for when purchasing products. In addition to this, it is also important to know how much time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is because the younger generation is less time-conscious, and will use several devices to accomplish online tasks.
The older generations are more sceptical about their buying habits and less influenced by online advertising. They are also more likely to visit high street stores to feel and see products prior to making purchases. However, this doesn't mean they will not buy online. The convenience and ease of online shopping are still appealing.
Another important aspect to take into consideration when it comes to online shopping is that the older generations are more likely to expect and demand free delivery on all of their purchases. In addition they tend to drop their carts if they believe that shipping costs are too high. In addition 61% of people over 55 say they will add more items to their cart to reach the free delivery threshold.
4. online shopping figures uk shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make large purchases like electrical appliances and furniture. Both groups tend to spend more on clothing household and garden products as well as consumer electronics and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 pandemic, with 69% of these looking for brands that support and work closely with their local communities.
Clothing and shoes are the most popular products to buy online in the UK. In fact, a whopping 62% of female British online shoppers bought these items in the year 2020. However online sales aren't limited to clothing, with a variety of other products on sale, including jewellery, kitchenware, and sports equipment.
Online shopping has become more popular for finding the most affordable bargains. In fact, some experts predict that ecommerce sales will account for nearly one-third of all retail sales by 2024.
Some retailers are struggling with the rise of online shopping, while others are prospering. In particular the online market is booming for health, fashion, beauty gardening, home and garden, and consumer electronics.
In the future the online shopping market for these items is expected to continue to grow. As the number of internet users is growing it is expected that online shopping will be more popular in the future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European ecommerce market. Its consumers are influenced by convenience, price and a variety of goods when they shop online. These factors make it a great location for retailers looking to improve their web presence and provide an easy shopping experience.
During the COVID-19 pandemic online sales increased dramatically as consumers chose secure and convenient options for shopping. This trend has continued even after the pandemic, as consumers continue to embrace shopping online as an alternative.
Online shopping is a major component of the UK retail industry There are estimates that it will comprise one-third of all retail sales in 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and technological advancements.
In the UK 57% of shoppers who shop online say convenience is the primary factor driving them to shop online. This is closely followed by 48% who highlight that it is easier to discover special deals and offers and 37% who claim that there is a wider range of merchandise available online. In Europe the majority of consumers cite lower prices as a major factor for their decision to purchase online.
Consumers are also open to trying new brands and products when they shop online. Nearly 25% of online shoppers have purchased products that they've never purchased in a store before, and Online shopping figures uk half are eager to try new items when purchasing from the marketplaces like Amazon. Buy now pay later checkouts are a common choice for UK shoppers, with 29 percent of online shoppers choosing a buy now, pay later option over the last year.
A robust return policy on the internet for the UK is also an important aspect of e-commerce. The majority of online shoppers (59%) will check a retailer's returns policy before purchasing, and a majority will expect the seller to be responsible for both organizing and paying for return shipping.
