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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has grown steadily. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, pick up in store". This is an interesting change in consumer behavior that bricks and mortar stores should be aware of.
1. Online retail sales in the UK
It's hard to deny that sales of online retail in the UK have seen a significant increase in the last few years. In fact, according to 2023's statistics the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This growth is a result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. In the end bricks and mortar shops are losing popularity as more consumers are turning to online stores for their purchases.
To achieve this, it's essential that both omni-channel and pureplay retailers know what drives shoppers to purchase online. We've collected statistics and figures on retail sales that are both eye-opening and informative to assist you.
Fashion is the most favored retail sector in the UK accounting for 28 percent of all ecommerce sales. This is likely due to a greater variety of products that are available and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics comes in second with 16% of e-commerce sales. This is due to the constant need for new gadgets and the desire to keep up with the latest technologies. Online sales of hobbies and leisure products represent 15% of all e-commerce sales.
When asked why they shop online, 57% of respondents mentioned convenience. In addition, 48% of them cited price comparison while 37% of them said they were seeking discounts or special deals. These results indicate that UK shoppers are less driven by price than their European counterparts, and are more focused upon convenience and a wide range.
2. Online shopping in the UK
Online shopping is now a regular aspect of life for a lot of UK residents. Whether it's to buy groceries, electronics or even clothes - more than half of UK residents over 65 have made a purchase on the internet within the last year. With a variety of payment options available customers can also decide the time and date they would like their items to be delivered.
There are many motives for online shoppers to shop, some of the most popular are convenience price, availability, Online Shopping Figures Uk and price. In fact, 57% of people cite convenience as the primary reason to shop online. In addition, 48% mentioned lower prices as an additional benefit, while 37% mentioned an increased selection of choices as well.
Online shopping habits of UK consumers are also becoming increasingly eco-conscious. For instance, 79 percent of UK online shoppers report recycling boxes and other packaging materials they have purchased from their purchases. They might even take action if they feel their deliveries are not coming in environmentally friendly packaging.
In addition to decreasing their environmental impact, a few consumers are also trying to make their online shopping experiences more personal. For instance, 35 percent of UK shoppers have bought clothes, online shopping Figures uk footwear, or accessories from a retailer with their size information on the file. This allows them to skip the return process, and get what they need faster.
It is interesting to note that UK shoppers are reported to be more likely to wait for their online shopping sites clothes cheap orders than they were during the pandemic. This could be because UK customers are more used to the slower delivery time and understand the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to the age group
Shopping online in the UK is a favorite pastime for a lot of people. Clothing and accessories are among the most popular purchases followed by groceries and entertainment such as movies and music. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. It is also easy to compare prices and items online when making these types of purchases.
It is essential to realize that online shoppers are a diverse group. This makes it essential for online retailers to know what their target audience is searching for when buying products. It is also crucial to understand how much time each type of consumer spends online. For example the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to accomplish online tasks.
The older generation tends to be more conservative in their purchasing habits and less influenced by online advertisements. They are also more likely to visit high street stores to look at and feel items before making a purchase. But this doesn't mean they won't buy online, as the convenience and stress-free nature of online shopping is extremely appealing to them.
Another interesting aspect to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and request free shipping on all of their purchases. They are also more likely to abandon carts if shipping charges seem excessive. Furthermore 61% of people over 55 say that they will add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop online. However, women are more likely to make large purchases, such as electrical appliances or furniture than men. Both groups are also more likely to purchase fashion as well as health and beauty, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how a retailer responded to the COVID-19 epidemic, with 69% seeking out brands that are supportive of and collaborate with their local communities.
The most sought-after online shopping items in the UK are clothing and shoes. In fact, 62% of British women who shop online bought these items by the year 2020. Online sales aren't just limited to clothing. Other items such as kitchenware, jewelry, and sports equipment are also available.
Shopping online has become more popular for finding the most affordable bargains. In fact, some analysts have predicted that online sales will account for nearly 1/3 of all retail sales by 2024.
While some retailers struggle to keep up with the growth in online shopping, others are thriving. Online sales are growing in health and wellness, home and garden, and consumer electronic.
The trend of purchasing these items online is expected to continue expand in the coming years. With the number of people having access to the internet growing It is anticipated that more people will turn to online shopping in the near future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online Shopping figures uk shopping in the UK by region
The UK is one of the top European online marketplaces. The customers are influenced by the ease of shopping, the price and a vast selection of products when they shop online. These factors make it an ideal place for retailers to invest in their online presence and provide an effortless shopping experience online.
During the COVID-19 pandemic, online sales increased dramatically as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued after the pandemic as consumers continue to buy online as an alternative.
Online shopping is a major component of the UK retail market There are estimates that it will comprise three-quarters of all retail sales in 2024. This growth is driven by increasing consumer adoption of ecommerce and advances in technology.
57 percent of UK online shoppers believe that convenience is the primary reason why they shop online. This is followed by 48% who state that it is easier to discover special deals and offers, and 37% who claim that there's a greater variety of products available online. This contrasts with Europe where a higher percentage of shoppers stated lower prices as the main reason behind their choice to shop online.
The online shoppers are also keen to test new products and brands. Online shoppers are open to trying new brands and products. Half of them are willing to try new brands when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a favorite option for UK shoppers, with 29 percent of shoppers using a buy now pay later option in the past year.
A strong online return policy for the UK is also a key aspect of e-commerce. The majority of online shoppers (59%) will research a retailer's returns policy before buying, and nearly half will expect the retailer to be responsible for both organizing and paying for return shipping.
