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Online Shopping Figures For the UK
The online retail market has grown exponentially since its inception. This is evident especially in the UK where ecommerce is responsible for 20% of all retail sales.
Online shopping is a popular method for consumers to look up brands and make purchases. 45% of customers prefer to "buy online and then pick it up at the store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online Shopping Figures Uk sales of retail in the UK
It's not a secret that sales on retail websites have grown significantly in the UK over recent years. According to data from 2023, the B2C e-commerce market is expected to grow to nearly $120 billion by the end of next year. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. As a result, bricks and mortar stores are experiencing a decline in popularity as more consumers prefer online stores for their purchases.
With this in mind, it's crucial for both omni channel and pureplay retailers to know what motivates shoppers to buy online. To help you do this, we've put together an assortment of sales figures and other statistics that are both eye-opening and shocking.
Of all the retail sectors that are available, fashion is the most sought-after, accounting for 28% of all e-commerce sales in the UK. This is likely due to the availability of a larger variety of items and the convenience of trying on clothes without leaving your home. Electronics is second with 16% of sales made through e-commerce. This is probably due to the constant need for new technology as well as the desire to keep up with the latest technology. Hobbies and leisure products are also popular items to purchase online, accounting for 15% of all e-commerce sales.
When asked what factors drive customers to shop online 57% of UK customers cited convenience as the main reason. This is followed by 48% who pointed to price comparison and 37% stated they were seeking special discounts or offers. These results suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a wide product range.
2. Online shopping in the UK
Online shopping is becoming a part of daily life for many UK consumers. Be it for electronic gadgets, groceries or even clothes - more than half of UK residents over the age of 65 have made a purchase on the internet in the last year. With a wide range of payment methods available buyers can also pick the time and date they would like their purchases to be delivered.
Price, convenience and accessibility are among the top reasons shoppers shop online. In fact, 57% of online shoppers cite convenience as the main motive behind their shopping. Then, 48% cited lower prices as an additional advantage, while 37% cited the availability of more options as well.
UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They could be able to take action if they find that their purchases are not packaged in an eco friendly manner.
In addition to reducing their environmental impact, a few customers are also seeking to make their online shopping experiences more personal. For instance 35 percent of UK customers have purchased clothes or footwear from a store that has their measurements on file. This lets them skip the return process and to get what they want faster.
Incredibly, UK shoppers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the longer delivery time and understand how long it takes to receive an item through the mail.
3. Online shopping in the UK depending on the age group
Online shopping is very popular in the UK. The most sought-after purchases are clothes and accessories followed by groceries and then media such as music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These sales are extremely practical for shoppers. It is also simple to compare prices and products online when making these kinds of purchases.
It is important to note that online shoppers are very diverse, which makes it crucial for ecommerce businesses to understand the demographics their customers are seeking when it comes to purchasing products. It is also essential to know how long each type of consumer spends online. For example, the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation has less time and uses a variety of devices to accomplish online tasks.
The older generations on the other hand tend to have more conservative purchasing habits and are less influenced by the online ads. They also prefer visiting shops in the high street to experience products before making a purchase. This does not mean they won't shop online. The convenience and ease of online shopping are still very appealing.
Another interesting aspect to think about when it concerns online shopping is that older generations are more likely to anticipate and demand free delivery on all their purchases. In addition, they are more likely to abandon their carts when they believe that shipping costs are too high. In addition, 61% of those over 55 say that they will add more items to their cart to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases such as electrical and furniture. Both groups tend to spend more on fashion, home and garden products, consumer electronics, and products for online shopping Figures uk beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were influenced by the response of retailers to the COVID-19 epidemic. 69% of these customers were looking for brands that backed and collaborated with their local community.
The most sought-after online shopping items in the UK are shoes and clothing. In fact 62 percent of British women who shop online will purchase these items by 2020. However the online sales don't just apply to the clothing sector and there are a myriad of other products on sale, like kitchenware, jewellery and sports items.
Online shopping has become increasingly popular to find most affordable bargains. Some experts estimate that by 2024 online sales could make up more than a third of all retail sales.
While some retailers struggle to cope with the increase in online shopping, others are flourishing. Online sales are booming in fashion, health and wellness, home and garden, and consumer electronic.
In the future, online shopping for these items is expected to continue to grow. With the number of people having access to the internet continuing to increase It is expected that more and increasing numbers of people will be turning to online shopping in the near future. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the top European ecommerce markets. When they shop online, the UK's consumers are mostly influenced by price, convenience, and the variety of items. These factors make it a great location for retailers looking to invest in their web presence and offer an easy shopping experience.
During the COVID-19 epidemic, online sales increased significantly as people opted for secure and convenient alternatives to in-store purchases. This trend has continued even after the pandemic, as consumers continue to shop online as an alternative.
Shopping online is a large component of the UK retail economy There are estimates that it will account for a third of all retail sales by 2024. This growth is a result of the growing acceptance of e-commerce by customers and technological advances.
57% of UK online shoppers claim that convenience is the main reason they shop online. This is followed by 48% who say that it is easier to discover special deals and offers, and 37% who claim that there's a wider selection of products that are available online. This contrasts with Europe, where a greater proportion list of online shopping sites uk shoppers said that lower prices were the primary reason for their purchase online.
Consumers are also open to trying new brands and products when they shop online. Online customers are willing to try new brands and products. Half of them are willing to try them when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a favorite option for UK customers, with 29 percent of shoppers using the buy now pay later option in the last year.
A solid return policy for online purchases for the UK is also a key aspect of ecommerce. The majority of london online clothing shopping sites shoppers (59 percent) go through the return policy of the retailer prior to purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.
