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Online Shopping Figures For the UK
The market for online retailers has grown exponentially since its inception. This is evident especially in the UK where ecommerce is responsible for 20% of retail sales.
Online shopping is a popular method for consumers to research brands and make purchases. 45% of customers prefer to "buy online and pick up at the store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
There's no denying that online sales of merchandise have grown significantly in the UK over recent years. According to the 2023 statistics, the B2C online market is predicted to reach $120 billion next year. This growth is due to the changing habits of consumers and the use of digital transformation technologies by retailers. Brick and mortar shops are gaining popularity as shoppers increasingly prefer online retailers.
In order to do this, it's essential that both omni-channel and pureplay retailers understand what motivates consumers to shop online. To help you do this, we've created a collection of retail sales figures and statistics that are both eye-opening and online Shopping figures uk informative.
Of all the sectors of retail of which supermarket is cheapest for online shopping fashion is the most popular and accounts for 28 percent of all sales made through e-commerce in the UK. This is likely due to the wide range of merchandise and the convenience of trying on clothes without leaving your home. Electronics comes in second, with 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and a desire to keep up with latest technology. Online sales of leisure and hobby products account for 15% of all online sales.
When asked what drives consumers to shop online, 57% of UK customers cited convenience as the main reason. In addition, 48% of them cited price comparison and 37% stated that they were seeking discounts or special offers. These findings suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a large product range.
2. Online shopping in the UK
Shopping online is a common part of life for many UK residents. It doesn't matter if it's for electronics, groceries or even clothes - more than half of UK residents over 65 have made an online purchase within the last year. With a variety of payment methods available buyers can also pick the best online shopping websites uk time and method for their items to be delivered.
Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary reason for their shopping habits. Then, 48% cited lower prices as an additional benefit and 37% noted a wider range of options as well.
UK consumers are also becoming more eco conscious when it comes to their shopping online. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They could decide to take action if their purchases are not packaged in a sustainable green manner.
Some customers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance, 35% of UK shoppers have bought clothes or footwear from a retailer with their size information stored on the file. This allows them to skip the return process and obtain what they want faster.
It is interesting to note that UK shoppers have been reported to be more eager than ever to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the slow delivery times and know the length of time it takes to receive an item via the mail.
3. Online shopping in the UK according to age group
Shopping online in the UK is a very popular pastime for many people. Clothing and accessories are among the most popular purchases followed by groceries and media such as movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because customers find these sales to be extremely convenient. Comparisons of prices and products are also possible when purchasing these items.
It is crucial to remember that online shoppers are diverse and this is why it is crucial for e-commerce businesses to understand what their customers are seeking when they purchase products. In addition it is crucial to know how much time each age group is spending shopping online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is due to the fact that this age group is constrained in time and will utilize multiple devices to complete online tasks.
The older generations however tend to have more shrewd purchasing habits and are less affected by advertisements on the internet. They also prefer visiting high-end stores to feel and touch products before making a purchase. But this doesn't mean they won't buy online due to the convenience and ease of online shopping is still attractive to them.
Another important aspect to consider when shopping online is that older people are more likely than younger generations to expect and request free shipping on all of their purchases. In addition they are more likely to abandon their carts when they believe that shipping costs are too high. In addition, 61% of over 55s claim that they will add more items to their carts to get the free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK, men and women are equally likely to shop online. However women are more likely to make large purchases, such as electrical appliances or furniture than men. Both groups are more likely to buy clothing household and garden products consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of consumers searched for brands that were supportive and collaborated with their local communities.
The most sought-after online purchasing items in the UK are shoes and clothing. In fact 62 percent of British women who shop online will purchase these items by the year 2020. Online sales aren't just restricted to clothing. Other items like jewellery, kitchenware and sports equipment are also available.
This is why online shopping is becoming increasingly popular as a method to find the best prices on these items. Some experts believe that by 2024, the sales from e-commerce could be more than a third of all retail sales.
While some retailers are struggling to keep up with the growth in online shopping, others are flourishing. Particularly the online market is booming for health, fashion and beauty as well as gardening and home as well as consumer electronics.
The trend of purchasing these products online is likely to continue to expand in the years ahead. With the number of people having access to the internet increasing, it is expected that more customers will opt for online shopping Figures uk shopping in the coming years. With the increasing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a top European online retail market. When it comes to online shopping, the UK's consumers are mostly influenced by convenience, price, and the wide variety of products. These factors make it an ideal opportunity for retailers to build their online presence and offer an easy online shopping experience.
During the COVID-19 epidemic, online sales grew significantly as people opted for secure and online shopping figures uk convenient alternatives to store purchases. This trend has continued even after the outbreak as consumers continue to shop online as an alternative.
Online shopping is a significant part of the UK retail economy Some estimates suggest that it will comprise three-quarters of all retail sales by 2024. This is due to the growing popularity of e-commerce among consumers and advances in technology.
In the UK 57% of shoppers who shop online cite convenience as the main reason they shop online. This is followed by 48% who say that it is easier to find deals and special offers and 37% of shoppers say there's a wider selection of merchandise available online. This is in contrast to Europe where a larger percentage of shoppers said that lower prices were the primary reason for their decision to shop online.
Online shoppers are also willing to test new brands and products. Online consumers are open to trying new products and brands. Half of them are willing to try them when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers, with 29 percent of shoppers using a buy now, pay later option in the past year.
A solid return policy for online purchases for the UK is also an important aspect of e-commerce. A majority of online buyers (59 percent) look up the return policy of the retailer prior to buying, and more than half of them expect the seller to arrange and pay for return shipping.
