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Online Shopping Figures For the UK
The market for online retail has grown continuously since its humble beginnings. This is evident especially in the UK where ecommerce accounts for 20% of retail sales.
Many people shop online to research brands prior to purchasing, and 45% like to "buy online, pick up in stores". This is a shift in the way people shop that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
There's no denying that online sales of merchandise have increased substantially in the UK over recent years. According to data from 2023, the B2C online market is predicted to grow to $120 billion next year. This growth is a result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. As a result, bricks and mortar stores are experiencing a decline in popularity as more consumers are turning to online retailers for their purchases.
In order to do this, it's essential that both pureplay and omnichannel retailers understand what draws shoppers to purchase online. To help you understand this, we've created a collection of retail sales figures and [empty] statistics that are both eye-opening and informative.
Of all the retail industries that are available, fashion is the most well-known with 28 percent of all sales made through e-commerce in the UK. This is likely due to the wider range of merchandise accessible and the convenience of being in a position to try on clothes without having to leave your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is due to the constant demand for new gadgets and the desire to stay up-to-date with the latest technologies. Hobbies and leisure products are also a popular purchase online, with 15% of all e-commerce sales.
When asked what drives customers to shop online, 57% of UK customers cited convenience as the primary driver. Then, 48% cited price comparison and 37% said they were seeking discounts or special offers. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Shopping online is now a part of daily life for many UK consumers. More than half of UK residents aged 65 and older have made a purchase on the internet within the last year. With a variety of payment options available customers can also decide how and when they want their goods to be delivered.
Accessibility, convenience, and price are among the top reasons shoppers shop online. In fact 57% of shoppers who shop online cite convenience as the main reason for their shopping habits. Additionally, 48% of them cited lower prices as an additional benefit, while 37% mentioned an increased selection of choices as well.
UK consumers are also becoming more eco conscious in their online shopping habits. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They may take action if their orders are not packaged in an environmentally friendly manner.
Some customers are looking to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For instance 35 percent of UK customers have bought clothes, footwear, and accessories from a retailer that has their size information stored. This lets them skip the return process and to purchase what they want quicker.
Incredibly, UK consumers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that they are more accustomed to the slow delivery times and are more aware of how long it takes for the item to be delivered via the mail.
3. Online shopping in the UK according to age group
Online shopping in the UK is a favorite pastime for many people. Clothing and accessories are among the most sought-after purchases, followed by groceries, and media such as movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. Comparisons of prices and products are also feasible when making these purchases.
It is important to note that online shoppers are diverse. This is why it is crucial for e-commerce businesses to understand what their customers are looking for when it comes to purchasing products. In addition to this it is crucial to be aware of how much time each age group is spending shopping online. For example the younger generation is more likely to purchase on mobile devices than any other age group. This is because the younger generation is less time-conscious, and will use several devices to complete online tasks.
Older generations tend to be more cautious in their buying habits and less influenced by advertising on the internet. They are also more likely to visit high street stores to look at and feel items before making a purchase. But this doesn't mean they will not buy online because the convenience and ease of online shopping is still attractive to them.
Another interesting aspect to consider when shopping online is that older generations are more likely than younger generations to expect and demand free shipping on all of their purchases. Additionally, they tend to drop their carts when they believe that shipping costs are too high. Additionally, 61% of over 55s say that they will add more items to their cart in order to get the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK, men and women are equally likely to shop online shopping figures uk. However women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups are more likely to shop for fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by how a company responded to the COVID-19 pandemic with 69% looking for brands that support and work closely with their local communities.
The most sought-after online shopping items in the UK are clothing and shoes. In fact, 62% of female British online shoppers bought these items in the year 2020. However the online sales don't just apply to clothing and there are a myriad of other products available including jewellery, kitchenware, and sports goods.
In the process, online shopping is becoming more popular as a way to find the most affordable prices on these products. In fact, some experts predict that ecommerce sales will account for almost 1/3 of all retail sales in 2024.
While some retailers struggle to deal with the rise in online shopping, other are thriving. Online sales are increasing in health and wellness gardening, home and garden and consumer electronics.
In the near future the online shopping online sites list market for these products is expected to continue to grow. As the number of internet users increases it is expected that online shopping will increase in popularity in the near future. As online shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is one of the most important European online marketplaces. When shopping online the British consumers are influenced primarily by price, convenience and the variety of items. These factors make it an ideal opportunity for retailers to improve their online presence and offer an easy online shopping experience.
During the COVID-19 epidemic, online sales grew significantly as people opted for Amazon online grocery shopping uk secure and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to use online shopping as an attractive alternative.
Online shopping is a major part of the UK retail industry, with some estimates suggesting that it will comprise three-quarters of all retail sales by 2024. This growth is a result of the growing acceptance of e-commerce by consumers as well as technological advances.
57 percent of UK online shoppers claim that convenience is the primary reason why they shop online. This is closely followed by 48% who highlight that it is easier to find special offers and deals as well as 37% who say there's a wider selection of products available online. This is in contrast to Europe, where a greater percentage of shoppers stated lower prices as the key driver for their choice to shop online.
Consumers are also open to trying new brands and products when they shop online. Almost 25% of online shoppers have bought items they have never bought on the high-street before, and half are willing to test new products when they shop on an online marketplace like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers with 29 percent of shoppers using the buy now pay later option in the past year.
A robust return policy on the internet for the UK is also a key aspect of ecommerce. The majority of online buyers (59%) will research the returns policy of a retailer prior buying, and nearly half will expect the retailer to be responsible for arranging and paying for return shipping.
