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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Shopping online is a common method for shoppers to research brands and make purchases. About 45% of customers prefer to "buy online and then pick it up in-store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should be aware of.
1. Retail sales online in the UK
It's hard to deny that sales of online retail in the UK have grown significantly over the past few years. According to 2023 statistics the B2C online market is expected to grow to $120 billion by the end of the year. This is because of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are gaining popularity as shoppers increasingly prefer online retailers.
In order to do this, it's crucial that both pureplay and omni-channel retailers understand what draws consumers to shop online. To help you do this, we've created a collection of retail sales figures and other statistics that are both eye-opening and shocking.
Of all the sectors of retail that are available, fashion is the most well-known and accounts for 28% of all e-commerce sales in the UK. This is likely due to the wide variety of items and the ease of trying on clothes without leaving the house. Electronics is the second most popular, with 16% of all the sales made through e-commerce. This is probably due to the constant need for new gadgets, as well as the desire to keep up with the most recent technology. Hobbies and leisure items are also a popular purchase online, with 15% of all online sales.
When asked what drives shoppers to shop online, 57% of UK customers cited convenience as the primary driver. This is followed by 48% who pointed to price comparison, and 37% who stated they were seeking special deals or discounts. These findings indicate that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and online Shopping figures uk a wide product selection.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK customers. More than half of uk online shopping sites for mobile residents aged 65 or older have made an online purchase within the last year. With a wide variety of payment options available customers can also decide the best time and method for their goods to be delivered.
Convenience, price and availability are among the top reasons customers shop online. In fact, 57% of shoppers cite convenience as their primary reason to shop online. Another 48% of them cited lower prices, while 37% cited a wider choice of options.
The habits of online shopping among UK customers are also becoming increasingly environmentally conscious. For instance 79 percent of UK online shoppers report that they recycle boxes and other packaging materials from their purchases. They may be able to take action if they find that their purchases are not packaged in a sustainable friendly manner.
In addition to reducing their environmental impact, a few consumers are also trying to make their online shopping experiences more personal. For example, 35% of UK customers have bought clothes, footwear, and accessories from a retailer who has their size information saved. This allows them to avoid the return process, and to get what they want faster.
Interestingly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the slow delivery times and understand the length of time it takes to receive an item in the mail.
3. Online shopping in the UK depending on age group
Shopping online is a huge hit in the UK. Accessories and clothing are the most popular items followed by groceries and entertainment such as movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are very practical for shoppers. It is also easy to compare prices and products on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers are very diverse, which makes it essential for ecommerce companies to know the demographics their customers are seeking when they purchase products. It is also important to know how much time each group of shoppers spends online. For instance, the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is busy and uses multiple devices to complete online tasks.
The older generation tends to be more conservative in their purchasing habits and less influenced by online advertising. They also tend to go to stores in the high street to feel and see products prior to making purchases. This does not mean they won't buy online. The convenience and ease of shopping online are still very appealing.
Another interesting factor to consider when it is about online shopping is that older generation is more likely to anticipate and demand free delivery on all their purchases. In addition they are more likely to abandon their shopping carts if they think that shipping costs are too high. Furthermore, 61% of those over 55 say they'll add more items to their carts to reach the free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases like furniture and electrical appliances. Both groups are more likely to purchase fashion as well as health and beauty gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were affected by the response of retailers to the COVID-19 epidemic. 69% of customers searched for brands that were supportive and collaborated with their local community.
Shoes and clothing are the most requested items for online shopping in the UK. In fact 62% of British women who shop online bought these items by the year 2020. Online sales are not only limited to clothing. Other items such as kitchenware, jewelry, and sports goods are also available.
As a result, online shopping is becoming more popular as a way to find the best prices on these items. In fact, some analysts have predicted that ecommerce sales will make up nearly one-third of all retail sales by 2024.
Some retailers are struggling with the growth of online shopping while others are flourishing. Online sales are growing in fashion, health and wellness gardening, home and garden and consumer electronic.
In the future the future, online shopping for these items is expected to continue to grow. As the number of internet users is growing, it is expected that online shopping will become more popular in the future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. online shopping figures uk shopping in the UK, by region
The UK is a leading European ecommerce market. The customers are influenced by the ease of shopping, the price and a variety of goods when they shop online. These factors make it an ideal location for retailers looking to invest in their web presence and offer seamless shopping.
In the COVID-19 pandemic, online sales increased dramatically as people sought out safe and convenient alternatives to shopping. This trend has continued post-pandemic as consumers continue to use online shopping as a viable alternative.
Shopping online is a large component of the UK retail market, with some estimates suggesting that it will comprise one-third of all retail sales by 2024. This is due to the growing popularity of e-commerce among consumers and advancements in technology.
57 percent of UK online shoppers claim that convenience is the main reason they shop online. The 48 percent who say it's easier to find deals and special deals and the 37% who say that there's a greater selection of products online are closely behind. In Europe more than half of shoppers mention lower prices as a key factor in their decision to purchase online.
Consumers are also willing to try new brands and products when they shop online. About a quarter of online shoppers have bought products they've never seen on the high street previously, and a majority are willing to try new products when shopping on an online marketplace like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this option during the last year.
A strong online return policy for the UK is also a crucial aspect of ecommerce. A majority of online buyers (59%) check a retailer's return policy before buying, and more than half expect retailers to arrange and pay for return shipping.
