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Online Shopping Figures For the UK

Since its infancy the market for online retail has grown steadily. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.

Many shoppers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, then pick up in stores". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

It's not a secret that retail sales online have grown dramatically in the UK over recent years. In fact, according to 2023's statistics the B2C market for e-commerce is expected to reach nearly $120 billion by next year. This increase is the result of shifting consumer habits and the adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as consumers increasingly turn to online retailers.

To achieve this, it's crucial that both pureplay and omnichannel retailers know what drives consumers to shop online. To help you understand this, we've compiled an assortment of sales figures and stats that are both eye-opening as well as shocking.

Of all the retail industries that are available, fashion is the most sought-after and accounts for 28% of all e-commerce sales in the UK. This is likely due to a wider selection of items accessible and the convenience of being able to try on clothes without having to leave your home. Electronics comes in second with 16% of e-commerce sales. This is due to the constant need for new technology and the desire to stay up-to-date with the most recent technology. Hobbies and leisure items are also popular items to purchase online, with 15% of all e-commerce sales.

When asked about the reason they shop online, online Shopping Figures uk 57% said it was because of convenience. This is followed by 48% who mentioned price comparison, and 37% who stated they were seeking special offers or discounts. These findings suggest that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a wide variety.

2. Online shopping in the UK

Online shopping is now a regular part of life for many UK residents. About half of UK residents aged 65 and older have made an online purchase within the last year. Shoppers can pick from a variety of payment options and decide the time and method they'd like their products delivered.

Price, convenience and accessibility are among the top reasons why customers shop online. In fact, 57% of people cite convenience as the primary reason for shopping online. In addition, 48% mentioned lower prices as an additional benefit, while 37% mentioned an increased selection of options.

Online shopping habits of UK customers are also becoming increasingly eco-conscious. For example, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They can decide to take action if their purchases are not packaged in a sustainable ecologically friendly way.

Some customers are looking to make their shopping experience more personal. They are not only trying to reduce their environmental impact but also reduce their carbon footprint. For example, 35 percent of UK customers have purchased clothing or footwear from a store that has their measurements on file. This lets them skip the return process, and to get what they want faster.

Incredibly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that UK customers are more used to the slower delivery time and are aware of how long it takes to receive an item via the mail.

3. Online shopping in the UK by age group

Shopping online in the UK is a very popular pastime for a large number of people. Clothes and accessories are the most popular items followed by groceries and media such as movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Online comparisons of prices and products are also feasible when making these purchases.

It is important to know that online clothes shopping near me shoppers are a diverse group. This makes it vital for ecommerce companies to understand the demographics their customers are seeking when they purchase products. It is also essential to know how much time each group of shoppers spends online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is because this age group is very time-poor and will use multiple devices to complete online tasks.

The older generations are more conservative in their purchasing habits and less influenced by online advertising. They also prefer visiting high-street stores to feel and touch products before making a purchase. However, this doesn't mean they don't shop online because the convenience and stress-free nature of online shopping is extremely appealing to them.

Another important aspect to be considered when shopping online is that older people are more likely than younger generations to expect and expect free shipping on all their purchases. Additionally they tend to drop their carts when they believe that shipping costs are excessive. Moreover, 61% of those over 55 say they will add more items to their carts in order to reach the free delivery threshold.

4. Online shopping in the UK depending on gender

In the UK, men and women are equally likely to shop online. However women are more likely to make big purchases, like furniture or electrical appliances, than men. Both groups are also more likely to purchase fashion cosmetics, health and beauty products, home and garden, and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by how the retailer has responded to the COVID-19 epidemic, with 69% of these seeking out brands that are supportive of and collaborate with their local communities.

The most sought-after online purchasing items in the UK are footwear and clothing. In fact, 62% of British women who shop online purchased these items by 2020. Online sales are not only limited to clothing. Other items such as kitchenware, jewellery and sports equipment are also available.

Shopping online is becoming increasingly popular to find best bargains. Some analysts believe that by 2024, the sales from e-commerce could be more than a third of all retail sales.

Some retailers are struggling with the rise of online shopping, while others are prospering. Online sales are increasing in health and wellness, home and garden, and consumer electronic.

The trend of buying these items online is expected to continue grow in the coming years. As the number of internet users continues to grow it is anticipated that Online shopping figures Uk shopping will increase in popularity in the near future. With the growing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is a top European online shopping uk electronics retail market. The majority of its customers are influenced the ease of shopping, the price and a vast selection of products when they shop online. These factors make it a perfect place for retailers to improve their online presence and provide an effortless shopping experience online.

In the COVID-19 pandemic online sales grew significantly as consumers opted for safe and convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to use online shopping as an attractive alternative.

Online shopping is a significant portion of the UK retail market Some estimates suggest that it will comprise three-quarters of all retail sales by 2024. This is due to the growing popularity of e-commerce among consumers and technological advancements.

57 percent of UK online shoppers claim that convenience is the main reason for them to shop online. This is followed by 48% who state that it is easier to discover special deals and offers and 37% who say there's a wider selection of merchandise available online. In Europe more than half of shoppers cite the lower cost as a primary reason for them to purchase online.

Consumers are also open to trying new brands and products when they shop online. Almost a quarter of online shoppers have bought products they've never purchased in a store before, and half are willing to try new products when shopping on a marketplace like Amazon. Buy now pay later checkouts are a common choice for UK customers, with 29 percent of online shoppers choosing a buy now, pay later option in the past year.

Additionally an effective return policy is a vital aspect of the ecommerce environment in the UK. The majority of online shoppers (59%) will research a retailer's returns policy before buying, and nearly half will expect the retailer to be responsible for both the return and payment shipping.