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Online Shopping Figures For the UK
Since its infancy the market for online retail has continued to grow. This is evident especially in the UK where e-commerce is responsible for 20% of all retail sales.
Shopping online is a popular method for consumers to explore brands and purchase. About 45% of customers prefer to "buy online and pick up in store". This is a change in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
There's no denying that retail sales online have grown significantly in the UK over recent years. According to data from 2023, the B2C online market is predicted to reach almost $120 billion next year. This growth is a result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Brick and mortar shops are gaining popularity as shoppers increasingly prefer online retailers.
With this in mind, it's important for both pureplay and omni channel retailers to know what motivates customers to purchase online. To help you do this, we've put together an assortment of retail sales figures and other statistics that are both eye-opening as well as shocking.
Of all the sectors of retail of which fashion is the most sought-after, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to a wider selection of merchandise that are available and the convenience of being in a position to try on clothes without leaving your home. Electronics comes in second, with 16% of online sales. This is probably due to the constant need for new gadgets and the desire to keep up with most recent technology. Online sales of leisure and hobby products make up 15% of all e-commerce sales.
When asked what drives shoppers to shop online, 57% of UK consumers said convenience was the primary reason. This is followed by 48% who mentioned price comparison and 37% stated they were seeking special offers or discounts. These results indicate that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a wide product selection.
2. Online shopping in the UK
Shopping online is now a regular part of life for many UK residents. About half of UK people aged 65 and older have made a purchase online in the last year. With a wide variety of payment options available customers can also decide how and when they want their items to be delivered.
While there are many reasons for shoppers to shop online, some of the most common include convenience prices, availability, and price. In fact, 57% of online shoppers cite convenience as the main driver behind their shopping habits. Additionally, 48% of them cited lower prices as an additional benefit and 37% noted an increased selection of options as well.
UK consumers are also becoming more environmentally conscious when it comes to their online shopping habits. 79% of UK customers recycle boxes and other packaging material from their online purchases. They can decide to take action if their purchases are not packaged in a sustainable friendly manner.
In addition to lessening their environmental impact, a few consumers are also trying to make their online shopping experiences more personal. For example, 35% of UK customers have purchased clothes or footwear from a retailer that has their size information stored on file. This allows them to avoid the return process, and to purchase what they want faster.
It is interesting to know that UK customers are reported to be more willing than ever to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the slower delivery time and understand how long it takes to receive an item through the mail.
3. Online shopping in the UK according to the age range
Online shopping in the UK is a favorite pastime for many people. Accessories and online shopping figures uk clothing are the most sought-after purchases, followed by waitrose groceries online shopping uk, and media like music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. It is also simple to compare prices and items online when making these types of purchases.
It is crucial to understand that online shoppers are very diverse and this makes it essential for ecommerce companies to know the demographics their customers are seeking when they purchase products. It is also essential to know how long each group of shoppers spends online. For example, the younger generation is more likely to shop using mobile devices than any other age group. This is because this age group is time-poor and will use multiple devices to complete online tasks.
Older generations tend to be more conservative in their purchasing habits and less influenced by advertising on the internet. They are also more likely to visit stores on the high street to see and touch items before making purchases. But this doesn't mean that they don't shop online because the convenience and ease of use of online shopping is still attractive to them.
Another interesting aspect to think about when it comes to online shopping is that the older generation is more likely to anticipate and demand free delivery on all purchases. Additionally they are more likely to abandon their carts when they believe that shipping costs are excessive. In addition, 61% of those over 55 say they'll add more items to their cart to get to the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make big purchases, such as electrical appliances and furniture. Both groups are more likely to purchase clothing, home and garden products, consumer electronics, and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how the retailer has responded to the COVID-19 pandemic, with 69% of them looking for brands that support and collaborate with their local communities.
Shoes and clothing are the most sought-after items to buy online in the UK. In fact 62 percent of British women who shop online bought these items by 2020. Online sales aren't restricted to clothing. Other items like kitchenware, jewelry, and sports equipment are also available.
Shopping online has become increasingly popular to find best deals. Some experts believe that by 2024, online sales could make up almost one third of retail sales.
Some retailers are struggling with the growth of online shopping, while others are thriving. Online sales are growing in fashion, health and wellness, home and garden, and consumer electronic.
In the near future, online shopping for these products is expected to increase. As the number of internet users continues to grow it is anticipated that online shopping will increase in popularity in the future. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is among the leading European eCommerce markets. Its consumers are influenced by the ease of shopping, the price and a vast selection of products when they shop online. These factors make it an ideal spot for retailers who wish to invest in their web presence and offer a seamless shopping experience.
During the COVID-19 pandemic, online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued post-pandemic, as consumers continue to use online shopping as an attractive alternative.
Online shopping is a significant portion of the UK retail industry, with some estimates suggesting that it will comprise one-third of all retail sales in 2024. This is because of the increasing use of e-commerce by customers and technological advances.
In the UK 57% of shoppers who shop online cite convenience as the main reason for them to shop online. This is closely followed by 48% who state that it is easier to find deals and special offers, and 37% who claim that there's a greater variety of products available online. In Europe, a higher proportion of shoppers mention lower prices as a major factor in their decision to buy online.
Consumers are also willing to try new brands and products when they shop online shopping figures uk. Almost 25% of online shoppers have purchased products that they've never seen in a store previously, and a majority are willing to test new products when shopping on a marketplace like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers with 29 percent of online shoppers choosing the buy now pay later option in the last year.
In addition to this, a robust online return policy is a crucial aspect of the ecommerce landscape in the UK. The majority of online shoppers (59%) check a retailer's return policy before purchasing, and nearly half expect retailers to arrange and pay for return shipping.
