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Online Shopping Figures For the UK
Since its infancy, the online retail market has grown steadily. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.
Online Shopping Figures Uk shopping is a popular method for consumers to research brands and make purchases. 45% of consumers prefer to "buy online and then pick it up in-store". This is a shift in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
It's no secret that online retail sales in the UK have grown significantly over the past few years. According to the 2023 statistics, the B2C market for online shopping is expected to reach almost $120 billion next year. This growth is a result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. In the end bricks and mortar stores are experiencing a decline in popularity as more shoppers are turning to online stores for their purchases.
To achieve this, it is important that both omni-channel and pureplay retailers know what drives customers to buy online. We've compiled retail sales figures and stats that are both eye opening and informative to assist you.
Fashion is the most sought-after retail industry in the UK with 28 percent of all online sales. This is probably due to a greater variety of merchandise available and the convenience of being capable of trying on clothes without leaving the comfort of your home. Electronics is second with 16% of the sales on e-commerce. This is likely due to the constant need for new gadgets and a desire to keep up with the most recent technology. Leisure and hobbies are also a favorite purchase on the internet, accounting for 15% of all online sales.
When asked why they shop online, 57% cited convenience. This is followed by 48% who cited price comparison and 37% indicated they were seeking special offers or discounts. These findings indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide product range.
2. Online shopping in the UK
Shopping online has become a daily part of life for many UK residents. Be it for groceries, electronics, or fashion - almost half of UK residents over 65 have made a purchase online in the past year alone. With a variety of payment options buyers can also pick the time and date they would like their items to be delivered.
Convenience, price and availability are among the top reasons why customers shop online. In fact, 57% of shoppers who shop online cite convenience as the main motive behind their shopping. Additionally, 48% cited lower prices and 37% said they have a wider choice of options.
The habits of online shopping among UK consumers are also becoming more environmentally conscious. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They may even take action if feel their deliveries are not being delivered in environmentally friendly packaging.
Some customers are looking to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For instance, 35 percent of UK customers have bought clothes, footwear, and accessories from a retailer that stores their size information. This allows them to avoid the return process and to purchase what they want faster.
It is interesting to consider that UK consumers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the slow delivery times and understand the length of time it takes to receive an item through the mail.
3. Online shopping in the UK according to the age group
Online shopping is very popular in the UK. The most sought-after purchases are clothing and accessories, followed by food items, and finally media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. Online comparisons of prices and products are also possible when purchasing these items.
It is important to note that online shoppers are diverse. This is why it is crucial for e-commerce companies to know what their customers are seeking when they purchase products. Additionally it is important to know how much time each age group spends shopping online. For example, the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to accomplish online tasks.
The older generation tends to be more sceptical about their buying habits and less influenced by online advertising. They also prefer to visit high-street stores to touch and feel products before making a final decision. This doesn't mean that they won't buy online. The convenience and ease of shopping online remain very appealing.
Another interesting factor to consider when it comes to online shopping is that older generation is more likely to demand and demand free delivery on all of their purchases. They are also more likely to drop carts if shipping charges seem excessive. In addition 61% of people over 55 say that they will add more items to their carts to get to the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Both genders in the UK are equally likely to shop for items online. However women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups are more likely to buy clothing, home and garden products as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of these consumers were looking for brands that backed and were in close contact with their local community.
Shoes and clothing are among the most sought-after items to buy online in the UK. In fact, a whopping 62 percent of female British online shoppers purchased these items in 2020. Online sales aren't just limited to clothing. Other items such as jewellery, kitchenware and sports equipment are also available.
In the process, online shopping is becoming more popular as a way to find the best prices on these items. Some analysts predict that by 2024, the sales from e-commerce could be more than a third of all retail sales.
Some retailers are struggling with the growth of online shopping, whereas others are flourishing. Particularly the online market is booming for fashion, health and beauty as well as gardening and home, and consumer electronics.
The trend for buying these products online is expected to continue to expand in the coming years. As the number of people who use the internet continues to grow it is expected that online shopping will become more popular in the future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the top European online marketplaces. When it comes to online shopping, the UK's consumers are mostly influenced by price, convenience and the variety of items. These factors make it an ideal place for Online Shopping Figures Uk retailers who want to improve their web presence and offer seamless shopping.
During the COVID-19 Pandemic, online sales grew significantly as people sought out secure and convenient alternatives to store purchases. This trend has continued after the pandemic, as consumers continue to buy online as an alternative.
Shopping online is a significant part of UK retail, and some estimates suggest that it could comprise three-quarters of retail sales by 2024. This increase is the result of the increasing use of ecommerce by consumers and technological advancements.
In the UK, 57% of shoppers who shop online cite convenience as the main reason they shop which online stores ship internationally. The 48% who say it's easier to find bargains and special deals, and the 37% who say there is a greater range of items available online are behind. In Europe the majority of shoppers cite lower prices as a major reason for them to buy online.
Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of them are willing to try them when they shop on marketplaces such as Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of online shoppers have used this option during the last year.
A robust return policy on the internet for the UK is also an important aspect of e-commerce. The majority of shoppers (59%) will check a retailer's returns policy before purchasing, and more than half will expect the seller to be responsible for organizing and paying for return shipping.
