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online shopping top 7 Shopping Figures For the UK
The market for online retail has grown exponentially since its inception. This is evident especially in the UK where e-commerce is responsible for 20% of retail sales.
Online shopping is a popular method for consumers to explore brands and purchase. 45% of customers prefer to "buy online and then pick it up in-store". This is an interesting shift in the way people shop that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
There's no denying that retail sales online have risen dramatically in the UK in recent years. According to 2023 statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by next year. This is because of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. In the end bricks and mortar shops are experiencing a decline in popularity as more consumers are turning to online stores for their purchases.
In order to do this, it's essential that both omni-channel and pureplay retailers know what drives customers to buy online. To assist you in this, we've put together an assortment of sales figures and stats that are both eye-opening as well as informative.
Fashion is the most favored retail industry in the UK with 28 percent of all e-commerce sales. This is likely due to the availability of a wider range of merchandise and the convenience of trying on clothes without leaving home. Electronics is second with 16% of the sales on e-commerce. This is probably due to the constant need for new gadgets and the need to keep up with latest technology. Online sales of hobbies and leisure products represent 15% of all online sales.
When asked what factors drive customers to shop online, 57% of UK consumers cited convenience as the primary reason. Then, 48% mentioned price comparison, while 37% stated that they were seeking discounts or special deals. These results suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many UK consumers. About half of UK residents aged 65 or older have made a purchase on the internet in the last year. With a wide range of payment options customers can also decide how and when they want their goods to be delivered.
Convenience, price and availability are among the top reasons why customers shop online. In fact 57% of shoppers who shop online say that convenience is the primary motive behind their shopping. Another 48% pointed to lower prices and 37% mentioned a greater selection of choices.
UK consumers are also becoming more environmentally conscious in their shopping online. 79% of UK customers recycle boxes and other packaging material from their online purchases. They could decide to take action if their purchases are not packaged in an environmentally friendly manner.
Some customers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For example, 35% of UK customers have purchased clothes, footwear, or accessories from a retailer with their size information on file. This allows them to skip the return process, and to get what they want quicker.
Incredibly, UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that they are used to the slower delivery times and have a better understanding of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK according to the age group
Shopping online is a huge hit in the UK. The most popular purchases are clothing and accessories, followed by groceries and then media like movies and music. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also simple to compare prices and items online when making these types of purchases.
It is important to know that online shoppers come from a variety of backgrounds. This is why it is crucial for online shopping figures uk retailers to know the type of customer they are seeking when they purchase products. It is also essential to know how much time each segment of customers spends online. For example the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious and uses a variety of devices to complete online tasks.
The older generations on the other hand tend to have more cautious purchasing habits and are less influenced by the online ads. They also prefer to visit high-street stores to touch and feel products before making a purchase. However, this doesn't mean that they will not buy online, as the convenience and stress-free nature of online shopping is still attractive to them.
Another important aspect to take into consideration when shopping online is that older generations are more likely than younger generations to expect and demand online shopping figures uk free shipping on all their purchases. In addition they are more likely to abandon their shopping carts if they think that shipping costs are too high. Furthermore, as many as 61% of those over 55 claim that they will add more items to their cart in order to meet the free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make large purchases, such as electrical appliances and furniture. Both groups are also more likely to shop for fashion, health and beauty, home and Online shopping figures Uk garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 epidemic. 69% of those consumers searched for brands that were supportive and worked closely with their local communities.
The most sought-after online shopping items in the UK are clothing and shoes. In fact, 62 percent of British women who shop online bought these items by the year 2020. However online sales aren't limited to the clothing sector with a wide range of other products available such as kitchenware, jewellery, and sports items.
Online shopping has become increasingly popular to find best bargains. Some analysts estimate that by 2024 ecommerce sales could account for nearly a third of retail sales.
While some retailers are struggling to keep up with the growth in online shopping, others are flourishing. Online sales are increasing in health and wellness as well as home and garden and consumer electronic.
The trend for buying these items online is expected to continue expand in the coming years. As the number of people who use the internet continues to grow, it is expected that online shopping will become more popular in the near future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online marketplace. The customers are influenced by the ease of shopping, the price and a variety of goods when they shop online. These factors make it a great location for retailers to invest in their online presence and offer an effortless shopping experience online.
In the COVID-19 pandemic online sales increased significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to use online shopping as an attractive alternative.
Online shopping is a major portion of the UK retail market, with some estimates suggesting that it will account for three-quarters of all retail sales in 2024. This growth is a result of the growing acceptance of e-commerce by consumers as well as technological advancements.
57% of UK online shoppers say that convenience is the main reason why they shop online. The 48% who say it's easier to find bargains and special offers as well as the 37% who say there is a greater range of products online are closely behind. This contrasts with Europe where a larger percentage of consumers said that lower prices were the main reason behind their purchase online.
Online shoppers are also willing to test new brands and products. Nearly 25% of online shoppers have bought products they have never bought in a store previously, and a majority are eager to try new products when they shop on the marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29% of online buyers have used this option in the last year.
In addition to this an effective return policy is an essential aspect of the e-commerce landscape for the UK. The majority of online shoppers (59 percent) check the return policy of a retailer prior to purchasing, and nearly half expect retailers to arrange and pay for return shipping.
