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Online Shopping Figures For the UK
The market for online retailers has grown continuously since its humble beginnings. This is evident especially in the UK where ecommerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands prior to purchasing, and 45% like to "buy online, pick up in store". This is an interesting shift in consumer behavior that bricks and mortar stores should be aware of.
1. Retail sales online in the UK
It's not difficult to see that sales of online retail in the UK have grown significantly over the past few years. According to the 2023 statistics, the B2C online market is predicted to reach $120 billion in the next year. This growth is a result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. In the end bricks and mortar stores are experiencing a decline in popularity as more consumers are turning to online stores for their purchases.
To do this, it is important that both pureplay and omnichannel retailers understand what motivates customers to buy online. We've put together statistics and figures on retail sales that are both eye opening and informative to assist you.
Of all the retail sectors, fashion is the most sought-after with 28 percent of all sales on e-commerce in the UK. This is likely due to a wider selection of items that are available and the convenience of being capable of trying on clothes without leaving your home. Electronics is second with 16% of the sales on e-commerce. This is likely due to the constant need for new gadgets and the need to stay up-to-date with most recent technology. Hobbies and leisure items are also popular items to purchase online, accounting for 15% of all e-commerce sales.
When asked about the factors that drive consumers to shop online, 57% of UK customers cited convenience as the primary driver. This is followed by 48% who mentioned price comparison, and 37% who stated they were looking for special offers or discounts. These findings suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a wide variety of products.
2. Online shopping in the UK
Online shopping has become a daily aspect of life for a lot of UK residents. Whether it's to buy groceries, electronics, or fashion - almost half of UK residents over the age of 65 have made a purchase online in the last year. With a wide range of payment methods available buyers can also pick the best time and method for their goods to be delivered.
There are many motives for online shoppers to shop among them, the most popular are convenience, price, and availability. In fact 57% of online shoppers mention convenience as the primary motive behind their shopping. Then, 48% cited lower prices as another benefit and 37% noted the availability of more options as well.
Online shopping habits of UK customers are also becoming increasingly environmentally conscious. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They may take action if their orders are not packaged in a sustainable green manner.
In addition to reducing their impact on the environment, some consumers are also trying to make their shopping experiences more personal. For example 35 percent of UK customers have purchased clothes or footwear from a retailer that has their size information on file. This allows them to skip the return process and get what they want quicker.
It is interesting to consider that UK consumers are reported to be more willing than ever to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the slow delivery times and know the length of time it takes to receive an item in the mail.
3. online shopping websites for clothes shopping in the UK in accordance with age group
Online shopping in the UK is a popular activity for a large number of people. Accessories and clothing are the most popular purchases followed by groceries and media such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are very practical for shoppers. Comparisons of prices and products are also possible when purchasing these items.
It is important to know that online shoppers come from a variety of backgrounds. This makes it vital for online retailers to know what their target audience is seeking when they purchase products. It is also crucial to know how long each segment of customers spends online. For instance, the younger generation is far more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to complete online tasks.
Older generations tend to be more conservative in their purchasing habits and less influenced by advertising on the internet. They are also more likely to visit stores on the high street to look at and feel items before making purchases. This doesn't mean that they won't buy online. The convenience and ease of online shopping are still very appealing.
Another interesting aspect to think about when it comes to online shopping is that the older generations are more likely to anticipate and expect free delivery on all of their purchases. Additionally they are more likely to abandon their carts when they believe that shipping costs are prohibitive. Moreover 61% of those over 55 say that they will add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
In the UK, men and women are equally likely to shop online. However, women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are more likely to purchase fashion, health and beauty, home and garden, and Online Shopping Figures Uk consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a company responded to the COVID-19 epidemic, with 69% looking for brands that support and work closely with their local communities.
Shoes and clothing are the most popular products for online shopping in the UK. In fact, a whopping 62 percent of female British online shoppers bought these items in 2020. Online sales are not restricted to clothing. Other items such as kitchenware, jewellery and sports items are also available.
Shopping online is becoming increasingly popular to find best bargains. In fact, some analysts predict that online sales will account for nearly one third of all retail sales in 2024.
Some retailers are struggling with the rise of online shopping, whereas others are flourishing. Online sales are booming in fashion, health and wellness gardening, home and garden and consumer electronics.
In the near future the future, online shopping for these items is expected to continue to grow. With the number of people who have access to the internet continuing to increase, it is expected that more and more people will turn to online shopping in the near future. With the increasing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is a top European ecommerce market. The customers are influenced by the ease of shopping, the price and a vast selection of products when they shop online. These factors make it a great opportunity for retailers to invest in their online presence and offer a seamless online shopping experience.
In the COVID-19 pandemic online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued even after the pandemic as consumers continue to buy online as an alternative.
Online shopping is a major portion of the UK retail market, with some estimates suggesting that it will account for one-third of all retail sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and advancements in technology.
57 percent of UK online shoppers claim that convenience is the primary reason they shop online. The 48 percent who say it's easier to find deals and special offers as well as the 37% who claim there is a greater range of items available Online shopping figures uk are behind. This contrasts with Europe where a higher percentage of consumers stated lower prices as the primary reason for their purchase online.
Online shoppers are also willing to try new brands and products. Almost 25% of online shoppers have purchased products that they've never seen on the high-street previously, and a majority are willing to test new products when shopping on the marketplaces like Amazon. Buy now pay later checkouts are a common choice for UK customers with 29 percent of shoppers using the buy now pay later option in the last year.
A strong online return policy for the UK is also a key aspect of ecommerce. The majority of buyers (59%) go through a retailer's return policy before buying, and nearly half of them expect the seller to arrange and pay for return shipping.
