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Online Shopping Figures For the UK
Since its infancy, the online retail market has grown steadily. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.
Shopping online is a popular method for shoppers to research brands and make purchases. 45% of customers prefer to "buy online and pick up in-store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's no secret that sales of online retail in the UK have grown significantly over the past few years. According to 2023's statistics the B2C market for e-commerce is expected to reach nearly $120 billion by the year 2023. This is because of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar shops are gaining popularity as shoppers increasingly shop online.
In order to do this, it is important that both pureplay and omni-channel retailers understand what motivates consumers to shop online. We've put together statistics and figures for retail sales that are both eye opening and revealing to help you.
Of all the sectors of retail of which fashion is the most popular with 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a larger variety of items and the ease of trying on clothes without leaving your home. Electronics is second, with 16% of the sales made through e-commerce. This is due to the constant demand for new technology, as well as the desire to stay up-to-date with the most recent technology. Online sales of leisure and hobby products represent 15% of all e-commerce sales.
When asked what is the best online shopping in uk drives shoppers to shop online 57 percent of UK customers cited convenience as the primary reason. Then, 48% mentioned price comparison while 37% said they were looking for discounts or special deals. These results suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a large product range.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK consumers. Be it for groceries, electronics or clothes - nearly half of UK residents over 65 have made a purchase on the internet within the last year. With a variety of payment options buyers can also pick the time and date they would like their goods to be delivered.
While there are many reasons for shoppers to shop online, some of the most common include convenience prices, availability, and price. In fact, 57% of online shoppers cite convenience as the main motive behind their shopping. Then, 48% cited lower prices as an additional advantage, while 37% cited the availability of more options as well.
UK consumers are also becoming more eco conscious with regards to their shopping online. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They might even take action if feel their deliveries are not being delivered in environmentally friendly packaging.
Certain consumers are looking to make their online shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For example, 35% of UK consumers have purchased clothes, footwear, and accessories from a retailer who has their size information stored. This allows them to bypass the return process and obtain what they want faster.
Interestingly, UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because UK shoppers are more accustomed to the longer delivery time and know the length of time it takes to receive an item via the mail.
3. Online shopping in the UK according to the age group
Shopping Online shopping figures Uk in the UK is a popular activity for a lot of people. Clothes and accessories are the most popular items, followed by groceries, and media like music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because consumers find these events very convenient. Comparisons of prices and products are also possible when making these purchases.
It is important to note that online shoppers are very diverse, which is why it is crucial for e-commerce companies to know the demographics their customers are looking for when it comes to purchasing products. It is also essential to know how much time each type of consumer spends online. For instance the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious, and will use several devices to accomplish online tasks.
The older generations are more sceptical about their buying habits and less influenced by online advertisements. They also tend to visit high street stores to feel and see products prior to making a purchase. However, this doesn't mean that they won't buy online due to the convenience and ease of online shopping remains extremely appealing to them.
A second interesting factor to consider when shopping online is that older people are more likely than younger generations to anticipate and expect free shipping on all of their purchases. In addition they tend to drop their shopping carts if they think that shipping costs are too high. In addition, 61% of over 55s say that they will add additional items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Men and women in the UK are equally likely to shop for goods on the internet. However, women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are more likely to purchase fashion, health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by the way a retailer responded to the COVID-19 pandemic, with 69% of them seeking out brands that are supportive of and are in close contact with their local communities.
The most sought-after online purchasing items in the UK are shoes and clothing. In fact 62 percent of British women who shop online purchased these items by the year 2020. However online sales aren't limited to clothing, with a variety of other items available, such as kitchenware, online shopping Figures uk jewellery, and sports items.
Shopping online has become increasingly popular to find most affordable bargains. In fact, some analysts predict that e-commerce sales will account for nearly 1/3 of all retail sales in 2024.
Some retailers are struggling with the rise of online shopping, whereas others are thriving. Online sales are booming in health and wellness as well as home and garden and consumer electronic.
In the near future the online shopping market for these items is expected to increase. As the number of internet users is growing it is expected that online shopping will increase in popularity in the future. With the growing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European online marketplaces. When it comes to online shopping the customers of the UK are mostly influenced by price, convenience and the variety of items. These factors make it a great spot for retailers who wish to invest in their web presence and offer a seamless shopping experience.
In the COVID-19 pandemic online sales increased dramatically as consumers opted for safe and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to embrace online shopping as a viable alternative.
Online shopping is an important aspect of UK retail and some estimates suggest that it could make up one-third of sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and advancements in technology.
In the UK, 57% of online shoppers cite convenience as the main reason for them to shop online. The 48 percent who claim it's easier to find bargains and special offers as well as the 37% who claim that there's a greater selection of products online are closely behind. This contrasts with Europe where a higher proportion of shoppers cited lower prices as the key driver for their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new brands and products. Half of them are willing to try them when they shop on marketplaces like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this option in the past year.
A robust return policy on the internet for the UK is also a key aspect of e-commerce. The majority of online shoppers (59%) will research the returns policy of a retailer prior purchasing, and a majority will expect the retailer to be responsible for both the return and payment shipping.
