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Online Shopping Figures For the UK
Since its infancy, the online retail market has grown steadily. This is evident especially in the UK, where ecommerce represents 20% of all retail sales.
Many consumers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, pick up in stores". This is an interesting shift in the way people shop that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
There's no denying that retail sales online have increased substantially in the UK in recent years. According to 2023 statistics the B2C online market is predicted to grow to $120 billion next year. This increase is the result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are losing popularity as more customers turn to online retailers for their purchases.
To achieve this, it's essential that both pureplay and omnichannel retailers understand what draws consumers to shop online. To help you understand this, we've created a collection of retail sales figures and stats that are both eye-opening and shocking.
Of all the sectors of retail that are available, fashion is the most well-known with 28% of all e-commerce sales in the UK. This is likely due to the availability of a larger selection of products and the convenience of trying on clothes without leaving your home. Electronics is second, with 16% of online sales. This is probably due to the constant demand for new gadgets and a desire to keep up with the most recent technology. Online sales of leisure and hobbies products make up 15% of all online sales.
When asked what drives consumers to shop online, 57 percent of UK consumers cited convenience as the main reason. This which supermarket is best for online shopping followed by 48% who pointed to price comparison and 37% stated they were looking for special offers or discounts. These findings suggest that UK consumers are less influenced by price than their European counterparts, and are more focused upon convenience and a wide product variety.
2. Online shopping in the UK
Shopping online is now a part of the daily routine for many UK consumers. Be it for electronic gadgets, groceries, or fashion - almost half of UK residents over the age of 65 have made a purchase online within the last year. Shoppers can pick from a variety of payment options, and decide when and how they want their items delivered.
While there are many reasons for shoppers to shop online, some of the most popular include convenience prices, availability, and price. In fact, 57% of online shoppers cite convenience as the main reason for their shopping habits. Another 48% pointed to lower prices while 37% mentioned a greater choice of options.
UK consumers are also becoming more eco conscious with regards to their online shopping habits. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They could decide to take action if their purchases are not packaged in a sustainable ecologically friendly way.
Some customers are looking to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example 35 percent of UK shoppers have bought clothes or footwear from a retailer with their size information stored on the file. This allows them to avoid the return process, and to get what they want faster.
It is interesting to consider that UK consumers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that UK shoppers are more accustomed to the slower delivery time and are aware of how long it takes to receive an item in the mail.
3. Online shopping in the UK according to age group
Shopping online in the UK is a popular activity for many people. The most sought-after purchases are clothes and accessories, followed by groceries and then media such as music and movies. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are extremely practical for shoppers. Comparisons of products and prices are also feasible when making these purchases.
It is crucial to understand that online shoppers are diverse. This is why it is crucial for e-commerce businesses to understand what their customers are seeking when purchasing products. In addition to this, it is also important to be aware of the amount of time each age group spends shopping online. For example, the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is very constrained in time and will utilize multiple devices to accomplish online tasks.
The older generations however tend to have more conservative purchasing habits and are less swayed by online advertising. They also tend to go to stores in the high street to see and touch products prior to making purchases. This doesn't mean that they won't buy online. The convenience and ease of shopping Online shopping figures Uk are still appealing.
Another important aspect to take into consideration when it comes to online shopping is that older generation is more likely to expect and expect free delivery on all purchases. In addition, they tend to drop their carts when they believe that shipping costs are prohibitive. Furthermore, as many as 61% of people over 55 claim that they will add more items to their cart in order to get a free delivery threshold.
4. Online shopping in the UK according to gender
In the UK, men and women are equally likely to shop online. However women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are more likely to shop for fashion, health and beauty as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of these consumers searched for brands that were supportive and were in close contact with their local community.
The most sought-after online shopping products in the UK are clothing and shoes. In fact, 62 percent of female British online shoppers bought these items in 2020. However online sales aren't limited to the clothing sector, with a variety of other items available, including jewellery, kitchenware, and sports goods.
In the process, online shopping is becoming more popular as a method to find the best prices on these items. In fact, some analysts have predicted that e-commerce sales will account for nearly 1/3 of all retail sales by 2024.
Some retailers are struggling with the rise of online shopping, while others are thriving. Particularly the online market is booming for health, fashion, Online shopping Figures Uk beauty as well as gardening and home as well as consumer electronic.
In the near future the future, online shopping for these items is expected to increase. With the number of people who have access to the internet continuing to increase, it is expected that more and increasing numbers of people will be turning to online shopping in the future. As online shopping becomes more popular, retailers should ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the top European eCommerce markets. The customers are influenced by convenience, price and a wide range of products when they shop online. These factors make it an ideal place for retailers to improve their online presence and provide a seamless online shopping experience.
In the COVID-19 pandemic, online sales grew significantly because consumers were looking for safer and more convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a significant part of the UK retail economy Some estimates suggest that it could account for one-third of all retail sales by 2024. This is due to the increasing popularity of ecommerce among consumers and technological advancements.
57 percent of UK online shoppers say that convenience is the main reason for them to shop online. The 48 percent who say it's easier to find bargains and special deals, and the 37% who claim that there's a greater selection of products online are closely behind. In Europe the majority of consumers cite lower prices as a major reason for them to purchase online.
Consumers are also willing to try new brands and products when they shop online. Online customers are willing to try new brands and products. Half of consumers are willing to try new brands when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a common choice for UK shoppers with 29% of online shoppers using a buy now pay later option in the past year.
Additionally, a robust online return policy is a crucial aspect of the online shopping landscape for the UK. The majority of shoppers (59 percent) will check the return policy of a retailer prior to buying, and nearly half will expect the seller to be responsible for organizing and paying for return shipping.
