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Online Shopping Figures For the UK
The market for online retailers has been growing continuously since its humble beginnings. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.
Many shoppers use online shopping to research brands before making a purchase and 45% prefer to "buy online, pick up in store". This is a shift in the way people shop that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It's hard to deny that online retail sales in the UK have risen significantly over the past few years. According to the 2023 statistics, the B2C market for online shopping is expected to grow to $120 billion by the end of the year. This increase is the result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. As a result, bricks and mortar stores are experiencing a decline in popularity as more consumers are turning to online retailers to make their purchases.
With this in mind, it's crucial for both pureplay and omni channel retailers to understand what drives customers to purchase online. To help you understand this, we've put together an assortment of retail sales figures and statistics that are both eye-opening as well as shocking.
Fashion is the most popular retail sector in the UK accounting for 28 percent of all ecommerce sales. This is likely due to the availability of a larger variety of items and the convenience of trying on clothes without leaving the house. Electronics is the second most popular with 16% of online sales. This is likely due to the constant need for new gadgets and a desire to stay up-to-date with most recent technology. Online sales of hobbies and leisure products account for 15% of all e-commerce sales.
When asked about the factors that drive consumers to shop online 57 percent of UK customers cited convenience as the main reason. This is followed by 48% who pointed to price comparison, and 37% who said they were seeking special offers or discounts. These results suggest that shoppers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a broad selection of products.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many UK consumers. More than half of UK people aged 65 and older have made a purchase on the internet in the past year. With a variety of payment options buyers can also pick the time and date they would like their goods to be delivered.
Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. Then, 48% cited lower prices as a benefit and 37% noted a wider range of options.
Online shopping habits of UK customers are also becoming more eco-conscious. For example 79 percent of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They may be able to take action if they find that their purchases are not packaged in an eco friendly manner.
In addition to reducing their impact on the environment, some customers are also seeking to make their online shopping experiences more personal. For instance, 35% of UK customers have bought clothing, footwear, or accessories from a retailer who stores their size information. This lets them avoid the return process and get what they want quicker.
Interestingly, UK customers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that British customers are more used to the slower delivery time and understand how long it takes to receive an item in the mail.
3. Online shopping in the UK by age group
Shopping online is extremely popular in the UK. Clothing and accessories are among the most sought-after purchases followed by groceries and entertainment such as movies and music. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. It is also easy to compare prices and products online when making these kinds of purchases.
It which supermarket is best for online shopping important to note that online shoppers are very diverse. This is why it is crucial for e-commerce companies to know what their customers are seeking when it comes to purchasing products. Additionally, it is also important to be aware of how much time each age group is spending shopping online. The younger generation, for instance is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation is less time-conscious and will make use of multiple devices to complete online tasks.
The older generations however tend to have more conservative purchasing habits and are less influenced by advertisements on the internet. They are also more likely to visit stores on the high street to feel and see products prior to making a purchase. But this doesn't mean that they don't shop online due to the convenience and stress-free nature of online shopping is still very appealing to them.
Another interesting factor to consider when it comes to online shopping is that older generation is more likely to expect and expect free delivery on all their purchases. Additionally they are more likely to abandon their carts when they believe that shipping costs are prohibitive. Furthermore, as many as 61% of over 55s claim that they will add more items to their cart in order to meet a free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases such as electrical appliances and furniture. Both groups are more likely to buy fashion household and garden products consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how a company responded to the COVID-19 pandemic, with 69% of these searching for brands that support and are in close contact with their local communities.
Shoes and clothing are among the most sought-after items to buy online in the UK. In fact, 62% of female British online shoppers bought these items in the year 2020. Online sales are not limited to clothing. Other products such as jewellery, kitchenware and online shopping figures uk sports items are also available.
Shopping online has become more popular for finding the most affordable deals. Some analysts estimate that by 2024 ecommerce sales could account for almost one third of retail sales.
Some retailers are struggling with the growth of online shopping, while others are thriving. In particular the online market is booming for health, fashion, beauty, home and gardening and consumer electronics.
The trend of buying these products online is expected to continue to grow in the coming years. With the number of people having access to the internet continuing to increase it is expected that more and increasing numbers of people will be turning to online shopping in the coming years. With the increasing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is a top European online marketplace. When they shop online the British consumers are influenced by price, convenience, and the wide variety of products. These factors make it an ideal location for retailers to improve their online presence and offer an easy online shopping experience.
During the COVID-19 pandemic Online shopping figures uk sales grew dramatically as people sought out safer and more convenient alternatives to shopping. This trend has continued post-pandemic as consumers continue to choose online shopping as a viable alternative.
Online shopping is a major component of the UK retail industry, with some estimates suggesting that it will comprise one-third of all retail sales in 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and technological advancements.
In the UK 57% of online shoppers mention convenience as the primary reason for them to shop online. This is followed by 48% who state that it is easier to find special offers and deals as well as 37% of shoppers say there's a greater variety of products that are available online. In Europe more than half of shoppers mention lower prices as a key factor in their decision to purchase online.
Online shoppers are also eager to try new products and brands. Online consumers are open to trying new products and brands. Half of consumers are willing to try new brands when they shop on marketplaces such as Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers with 29 percent of online shoppers choosing a buy now, pay later option over the last year.
A solid return policy for online purchases for the UK is also an important aspect of ecommerce. A majority of online buyers (59%) look up the return policy of a retailer prior Online shopping figures Uk to buying, and more than half expect retailers to arrange and pay for return shipping.
