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Online Shopping Figures For the UK
Since its infancy the market for online shopping online uk to ireland has grown steadily. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Many people shop online to research brands prior to purchasing and 45% of them prefer to "buy online, then pick up in stores". This is an interesting change in consumer behaviour that bricks-and-mortar stores should pay attention to.
1. Online sales of retail in the UK
There's no doubt that retail sales online have increased substantially in the UK in recent years. According to 2023 statistics the B2C market for online shopping is expected to grow to $120 billion next year. This increase is the result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as consumers increasingly shop online.
To do this, it's essential that both pureplay and omnichannel retailers understand what draws customers to buy online. To help you understand this, we've compiled an assortment of sales figures and statistics that are both eye-opening as well as revealing.
Fashion is the most favored retail industry in the UK accounting for 28 percent of all ecommerce sales. This is probably due to the wider range of items that are available and the convenience of being able to try on clothes without leaving home. Electronics is second with 16% of the sales on e-commerce. This is probably due to the constant demand for new gadgets and a desire to stay up-to-date with most recent technology. Online sales of leisure and hobby products represent 15% of all online sales.
When asked about the factors that drive customers to shop online, 57 percent of UK consumers cited convenience as the main reason. Then, 48% cited price comparison and 37% stated that they were seeking discounts or special deals. These results suggest that shoppers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a broad product range.
2. Online shopping in the UK
Online shopping is a common aspect of life for a lot of UK residents. More than half of UK people aged 65 and older have made a purchase online in the past year. With a wide variety of payment options available, shoppers can also choose how and when they want their goods to be delivered.
There are many reasons to shop online among them, the most popular are convenience, price, and availability. In fact, 57% of shoppers cite convenience as their primary reason for shopping online. Another 48% of them cited lower prices and 37% said they have a wider variety of options.
The habits of online shopping among UK customers are also becoming increasingly environmentally conscious. For example, 79% of UK online shoppers report recycling boxes and other packaging materials from their purchases. They may be able to take action if they find that their purchases are not packaged in an environmentally green manner.
Some customers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For example, 35 percent of UK consumers have purchased clothing, footwear, and accessories from a retailer who stores their size information. This lets them avoid the return process and get what they want quicker.
Interestingly, UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because they are used to the slower delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to the age group
Shopping online is a huge hit in the UK. Clothing and accessories are among the most sought-after purchases followed by food items, and entertainment such as movies and music. Online shopping is also very popular in the UK during the annual Black Friday and online shopping figures uk Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Online comparisons of prices and products are also feasible when making these purchases.
It is important to note that online shoppers are diverse. This makes it essential for ecommerce businesses to understand the demographics their customers are seeking when they purchase products. It is also crucial to know how long each group of shoppers spends online. For instance the younger generation is more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation is time-poor, and online shopping figures uk will use several devices to complete online Shopping figures uk tasks.
The older generation tends to be more conservative in their purchasing habits and less influenced by online advertising. They are also more likely to go to stores in the high street to look at and feel products before making a purchase. This does not mean they won't shop online. The convenience and ease of shopping online are still very appealing.
Another interesting factor to consider when it comes to online shopping is that older generations are more likely to expect and expect free delivery on all of their purchases. In addition they are more likely to abandon their carts when they believe that shipping costs are prohibitive. Additionally, 61% of over 55s say they'll add additional items to their shopping carts in order to reach a free delivery threshold.
4. Online shopping in the UK according to gender
In the UK, men and women are equally likely to shop online. However, women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are also more likely to purchase fashion, health and beauty as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were affected by the response of retailers to the COVID-19 crisis. 69% of these consumers looked for brands that supported and collaborated with their local communities.
Clothing and shoes are the most popular products for online shopping in the UK. In fact, a whopping 62 percent of female British online shoppers purchased these items in 2020. Online sales aren't restricted to clothing. Other products such as kitchenware, jewellery and sports goods are also available.
In the process, online shopping is becoming increasingly popular as a method to find the most affordable prices on these products. In fact, some experts predict that e-commerce sales will account for nearly one-third of all retail sales in 2024.
While some retailers struggle to cope with the increase in online sales, others are thriving. Particularly the rise of online shopping uk cheap sales for fashion, health and beauty as well as gardening and home and consumer electronics.
The trend of buying online for these items is likely to continue to expand in the years ahead. As the number of internet users increases, it is expected that online shopping will be more popular in the future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European online marketplace. When shopping online the customers of the UK are influenced by convenience, price, and a variety of products. These factors make it an ideal location for retailers looking to improve their online presence and offer an easy shopping experience.
In the COVID-19 pandemic online sales increased dramatically as consumers opted for safe and convenient alternatives to store purchases. This trend has continued even after the outbreak as consumers continue to buy online as an alternative.
Online shopping is a major part of the UK retail economy Some estimates suggest that it could account for one-third of all retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.
In the UK 57% of shoppers who shop online cite convenience as the main reason they shop online. This is followed closely by 48% who highlight that it is easier to find deals and special offers as well as 37% of shoppers say there's a wider selection of products that are available online. This is in contrast to Europe where a higher percentage of shoppers stated lower prices as the primary reason for their purchase online.
Online shoppers are also willing to test new products and brands. About a quarter of online shoppers have bought products they've never purchased on the high-street before, and half are willing to test new products when shopping on the marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK customers, with 29 percent of online shoppers choosing a buy now, pay later option in the last year.
Additionally, a strong online return policy is a vital aspect of the ecommerce environment in the UK. A majority of online buyers (59 percent) check the return policy of the retailer prior to buying, and more than half expect retailers to arrange and pay for return shipping.
