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Online Shopping Figures For the UK
The online retail market has been growing continuously since its humble beginnings. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a popular method for consumers to explore brands and purchase. 45percent of them prefer to "buy online and pick up in store". This is a shift in consumer behavior that brick-and-mortar shops must be aware of.
1. Online retail sales in the UK
There's no denying that sales on retail websites have risen substantially in the UK in recent years. In fact, according to 2023's statistics the B2C e-commerce market is expected to reach nearly $120 billion by the end of next year. This growth is driven by the changing habits of consumers and the adoption of digital transformation technologies by retailers. In the end, bricks and mortar stores are losing popularity as more shoppers turn to online stores for their purchases.
With this in mind, it's important for both omni channel and pureplay retailers to know what motivates consumers to buy online. To assist you in this, we've compiled a collection of retail sales figures and other statistics that are both eye-opening and revealing.
Fashion is the most sought-after retail industry in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to a wider selection of merchandise accessible and the convenience of being capable of trying on clothes without leaving home. Electronics is second with 16% of the sales on e-commerce. This is likely because of the constant demand for new technology, as well as the desire to stay up-to-date with the most recent technology. Online sales of hobbies and leisure products account for 15% of all e-commerce sales.
When asked about the factors that drive consumers to shop online 57% of UK consumers cited convenience as the main reason. This is followed by 48% who cited price comparison and 37% stated they were looking for special discounts or offers. These findings suggest that UK shoppers are less price-driven than their European counterparts and are more focused upon convenience and a wide range.
2. Online shopping in the UK
online clothes shopping near me shopping has become a daily part of life for many UK residents. More than half of UK residents aged 65 or online shopping figures uk older have made a purchase online in the last year. Shoppers can choose from a wide range of payment options and choose the time and method they'd like their items delivered.
Accessibility, convenience, and price are among the top reasons shoppers shop online. In fact 57% of online shoppers mention convenience as the primary reason for their shopping habits. Then, another 48% cited lower prices while 37% cited a wider choice of options.
Online shopping habits of UK customers are also becoming increasingly environmentally conscious. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They may even take action if feel their deliveries are not being packaged in environmentally friendly ways.
In addition to decreasing their environmental impact, a few consumers are also trying to make their online shopping experience more personal. For instance, 35 percent of UK shoppers have bought clothes or footwear from a store that has their measurements on file. This lets them to avoid the return process, and get what they need quicker.
It is interesting to note that UK customers are reported to be more eager than ever to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the longer delivery time and know how long it takes to receive an item through the mail.
3. Online shopping in the UK according to age group
Online shopping in the UK is a popular activity for many people. The most popular items to purchase are clothing and accessories, followed by food items, and finally media such as music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. It is also simple to compare prices and products online when making these types of purchases.
It is crucial to understand that online famous shopping sites shoppers are diverse. This is why it is crucial for e-commerce businesses to know the demographics their customers are searching for when buying products. It is also crucial to understand how much time each segment of customers spends online. For instance the younger generation is far more likely to shop on mobile devices than any other age group. This is due to the fact that the younger generation is time-poor, and will use several devices to accomplish online tasks.
The older generations are, however, likely to have more conservative purchasing habits and are less affected by online advertising. They also tend to visit stores on the high street to look at and feel products prior to making a purchase. However, this doesn't mean they will not buy online. The convenience and ease of shopping online are still very appealing.
Another important aspect to be considered when shopping online is the fact that older generations are more likely than younger generations to expect and request free shipping on all of their purchases. Additionally they are more likely to abandon their carts when they believe that shipping costs are too high. Additionally, 61% of those over 55 say that they will add more items to their shopping carts in order to reach the threshold of free delivery.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are also more likely to purchase fashion, health and beauty gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by the way a company responded to the COVID-19 pandemic with 69% of them seeking out brands that are supportive of and are in close contact with their local communities.
Shoes and clothing are the most requested items to buy online in the UK. In fact, 62% of female British online shoppers purchased these items in the year 2020. Online sales aren't only limited to clothing. Other products such as jewellery, kitchenware and sports equipment are also available.
Shopping online has become more popular for finding the best deals. In fact, some analysts predict that e-commerce sales will make up nearly one-third of all retail sales in 2024.
Some retailers are struggling with the growth of online shopping, while others are thriving. Online sales are increasing in fashion, health and wellness, home and garden, and consumer electronics.
In the near future the future, online shopping for these products is expected to continue to grow. As the number of internet users continues to grow it is anticipated that online shopping will become more popular in the future. As online shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is one of the leading European ecommerce markets. Its consumers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it an ideal place for retailers to build their online presence and provide an effortless shopping experience online.
In the COVID-19 pandemic online sales increased dramatically because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued after the pandemic, as consumers continue to shop online as an alternative.
online shopping figures uk shopping is a major part of the UK retail market, with some estimates suggesting that it could account for one-third of all retail sales in 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and technological advancements.
57 percent of UK online shoppers say that convenience is the main reason for them to shop online. This is closely followed by 48% who say that it is easier to find deals and special offers as well as 37% of shoppers say there's a wider selection of merchandise available online. In Europe more than half of shoppers cite lower prices as a key reason for them to buy online.
Consumers are also open to trying new brands and products when they shop online. Nearly a quarter of online shoppers have purchased products that they've never purchased on the high-street previously, and a majority are willing to test new products when they shop on the marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of buyers who shop online have used this option during the last year.
Additionally, a robust online return policy is a crucial aspect of the e-commerce environment in the UK. The majority of online shoppers (59 percent) go through the return policy of the retailer prior to buying, and more than half expect the retailer to arrange and pay for return shipping.
