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Online Shopping Figures For the UK
Since its infancy, the online retail market has continued to grow. This is evident especially in the UK where ecommerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, pick up in store". This is an interesting change in consumer behavior that bricks and mortar stores should take note of.
1. Online retail sales in the UK
There's no doubt that retail sales online have risen dramatically in the UK in recent years. According to 2023 statistics the B2C online market is predicted to reach almost $120 billion next year. This growth is fueled by changing consumer shopping habits and the use of digital transformation technologies by retailers. In the end bricks and mortar shops are seeing a decline in popularity as more shoppers turn to online retailers to make their purchases.
With this in mind, it's crucial for both omni channel and pureplay retailers to understand what drives customers to purchase online. We've collected statistics and figures for retail sales that are both eye opening and informative to assist you.
Of all the sectors of retail, fashion is the most popular with 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a wider range of merchandise and the convenience of trying on clothes without leaving the house. Electronics is second with 16% of all online sales. This is due to the constant demand for new technology as well as the desire to stay up-to-date with the latest technologies. Hobbies and leisure items are also a popular purchase on the internet, accounting for 15% of all online sales.
When asked about the factors that drive consumers to shop online 57 percent of UK consumers cited convenience as the main reason. Then, 48% mentioned price comparison and 37% stated that they were seeking discounts or special offers. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a wide selection of products.
2. Online shopping in the UK
Shopping online is becoming regular part of the lives of many UK consumers. About half of UK residents aged 65 or older have made a purchase online in the last year. With a wide variety of payment options, shoppers can also choose how and when they want their goods to be delivered.
There are many motives for shoppers to shop online shopping clothes uk cheap, some of the most popular are convenience prices, availability, and price. In fact, 57% of shoppers cite convenience as their main reason for purchasing online. Additionally, 48% cited lower prices and 37% said they have a wider selection of choices.
The shopping habits of UK customers are also becoming increasingly eco-conscious. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They could decide to take action if their purchases are not packaged in an eco friendly manner.
Some customers wish to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance, 35% of UK customers have bought clothes, footwear, and accessories from a retailer that has their size information saved. This allows them to avoid the return process and get what they want faster.
It is interesting to know that UK consumers are reported to be more eager than ever to wait for online orders. This could be because they are more used to the longer delivery times and have a better understanding of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK by the age group
Online shopping in the UK is a favorite pastime for many people. Accessories and clothing are the most popular purchases, followed by groceries, and entertainment such as movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for shoppers. It is also simple to compare prices and products on the internet when making these kinds of purchases.
It is important to note that online shoppers are very diverse, which is best for online grocery shopping is why it is crucial for e-commerce businesses to understand what their customers are looking for when it comes to purchasing products. It is also essential to know how much time each type of consumer spends online. For instance, the younger generation is more likely to shop on mobile devices than any other age group. This is because this age group is busy and uses multiple devices to complete online tasks.
The older generation tends to be more cautious in their buying habits and less influenced by advertising on the internet. They also prefer to go to shops in the high street to touch and feel products before making a decision. But this doesn't mean that they don't shop Online Shopping Figures Uk, as the convenience and stress-free nature of online shopping is attractive to them.
Another important aspect to take into consideration when it is about online shopping is that the older generations are more likely to anticipate and expect free delivery on all of their purchases. They are also more likely to drop carts if shipping costs seem excessive. Moreover, 61% of those over 55 say they will add more items to their carts to get to the free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to purchase items online. Women are more likely than men to make large purchases, such as electrical appliances and furniture. Both groups are more likely to shop for fashion cosmetics, health and beauty products as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by the way a company responded to the COVID-19 pandemic, with 69% of these seeking out brands that are supportive of and are in close contact with their local communities.
The most popular online shopping products in the UK are shoes and clothing. In fact, a whopping 62% of female British online shoppers bought these items in 2020. However the online sales don't just apply to clothing, with a variety of other products on sale, including jewellery, kitchenware, and sports items.
In the process, online shopping is becoming more popular as a method to find the most affordable prices on these products. Some analysts estimate that by 2024 online sales could make up more than a third of all retail sales.
Some retailers are struggling with the rise of online shopping while others are flourishing. Online sales are growing in fashion, health and wellness gardening, home and garden and consumer electronic.
The trend of buying these products online is expected to continue to expand in the coming years. With the number of people who have access to the internet growing it is expected that more customers will opt for online shopping in the future. With the increasing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is among the top European eCommerce markets. Its consumers are influenced by convenience, price and a vast selection of products when they shop online. These factors make it a perfect location for retailers to improve their online presence and offer an easy online shopping experience.
During the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued post-pandemic, as consumers continue to choose online shopping as an attractive alternative.
Shopping online is a significant component of UK retail and some estimates suggest that it could comprise one-third of sales by 2024. This growth is a result of the increasing use of ecommerce by consumers and technological advances.
57% of UK online shoppers believe that convenience is the main reason why they shop online. This is followed closely by 48% who highlight that it is easier to find special offers and deals and 37% who claim that there is a wider range of products available online. In Europe the majority of shoppers cite lower prices as a major reason for them to buy online.
Online shoppers are also eager to try new products and brands. Nearly a quarter of online shoppers have purchased products that they've never seen on the high-street previously, and a majority are willing to try new items when purchasing from a marketplace like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers with 29% of online shoppers using a buy now, pay later option over the last year.
A robust return policy on the internet for the UK is also a crucial aspect of e-commerce. A majority of online buyers (59 percent) look up the return policy of the retailer prior Online Shopping Figures Uk to buying, and more than half expect the retailer to arrange and pay for return shipping.
