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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has continued to grow. This is evident especially in the UK where ecommerce is responsible for 20% of retail sales.
Many consumers use online shopping to research brands prior to purchasing, and 45% like to "buy online, then pick it up in store". This is an interesting shift in consumer behavior that bricks and mortar stores should take note of.
1. Online retail sales in the UK
It's no secret that sales of online retail in the UK have risen significantly over the past few years. According to the 2023 statistics, the B2C market for online shopping is expected to grow to $120 billion by the end of the year. This is because of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. In the end bricks and mortar shops are losing popularity as more shoppers turn to online retailers to make their purchases.
With this in mind, it's crucial for both pureplay and omni channel retailers to understand what drives shoppers to buy online. To assist you in this, we've put together an assortment of sales figures and other statistics that are both eye-opening as well as shocking.
Fashion is the most favored retail sector in the UK with 28 percent of all e-commerce sales. This is likely due to the wide range of merchandise and the ease of trying on clothes without leaving home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is due to the constant need for new technology and the desire to stay up-to-date with the latest technologies. Online sales of leisure and hobbies products account for 15% of all e-commerce sales.
When asked what factors drive consumers to shop online, 57 percent of UK consumers said convenience was the main reason. This is followed by 48% who mentioned price comparison, and 37% who stated they were looking for special offers or discounts. These findings suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a large product range.
2. Online shopping in the UK
Shopping online is now a part of the daily routine for many UK customers. More than half of UK people aged 65 and older have made a purchase on the internet in the past year. Shoppers can choose from a wide range of payment options, and choose when and how they want their products delivered.
While there are many reasons for shoppers to shop online Some of the most common include convenience price, availability, and price. In fact, 57% of shoppers cite convenience as the primary reason for purchasing online. Then, another 48% of them cited lower prices and 37% mentioned a greater choice of options.
Online shopping habits of UK customers are also becoming more environmentally conscious. For instance 79% of UK online shoppers report recycling boxes and other packaging materials from their purchases. They may even take action if they feel their deliveries are not coming in environmentally friendly packaging.
In addition to reducing their impact on the environment, some consumers are also trying to make their shopping experience more personal. For example, 35% of UK consumers have purchased clothing, footwear, or Online shopping figures uk accessories from a retailer that has their size information stored. This allows them to avoid the return process and get what they need faster.
It is interesting to know that UK consumers are reported to be more eager than ever to wait for online orders. This could be because they are more accustomed to the slower delivery times and have a better understanding of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK by age group
Shopping online in the UK is a favorite pastime for a lot of people. The most popular items to purchase are clothing and accessories, followed by food items, and finally media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Online shopping figures uk Christmas sales. This is because people find these sales convenient. Online comparisons of products and prices are also possible when purchasing these items.
It is essential to realize that online shoppers are diverse. This makes it vital for online retailers to know the demographics their customers are seeking when they purchase products. In addition to this it is important to know how much time each age group spends shopping online shopping figures uk (clicking here). For example, the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious and will make use of multiple devices to complete online tasks.
The older generations are more cautious in their buying habits and less influenced by advertising on the internet. They also prefer to go to high-street stores to touch and feel products before making a purchase. But this doesn't mean they won't buy online because the convenience and stress-free nature of online shopping is still very appealing to them.
Another interesting aspect to be considered when shopping online is the fact that older generations are more likely than younger generations to anticipate and request free shipping on all of their purchases. They are also more likely to abandon carts if shipping costs seem excessive. Furthermore 61% of those over 55 say they will add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
In the UK both genders are equally likely to shop online. However women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups are more likely to buy fashion products, home and garden items as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by the way a company responded to the COVID-19 epidemic, with 69% of them seeking out brands that are supportive of and work closely with their local communities.
The most sought-after online shopping items in the UK are clothing and shoes. In fact 62 percent of British women who shop online bought these items by the year 2020. Online sales are not restricted to clothing. Other items such as kitchenware, jewellery and sports equipment are also available.
Shopping online has become increasingly popular to find the best deals. Some analysts believe that by 2024, ecommerce sales could account for more than a third of all retail sales.
Some retailers are struggling with the rise of online shopping while others are flourishing. Particularly, online sales are booming for health, fashion, beauty gardening, home and garden as well as consumer electronic.
In the near future the online shopping market for these products is expected to increase. With the number of people with access to the internet growing It is expected that more increasing numbers of people will be turning to online shopping in the coming years. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is one of the leading European online marketplaces. When they shop online, the UK's consumers are mostly influenced by convenience, price, and the variety of items. These factors make it a great spot for retailers who wish to improve their web presence and provide seamless shopping.
During the COVID-19 epidemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic as consumers continue to choose online shopping as a viable alternative.
Online shopping is a major component of the UK retail market Some estimates suggest that it will comprise three-quarters of all retail sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and advancements in technology.
In the UK 57% of online shoppers cite convenience as the main factor driving them to shop online clothing sites uk. The 48 percent who claim it's easier to find bargains and special offers and the 37% who say there's a wider selection of merchandise available online are behind. In Europe more than half of shoppers mention lower prices as a key factor for their decision to purchase online.
Consumers are also willing to try new brands and products when they shop online. Almost 25% of online shoppers have bought items they've never purchased on the high street previously, and a majority are willing to try new products when they shop on the marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this method during the last year.
A solid return policy for online purchases for the UK is also a key aspect of e-commerce. The majority of shoppers (59 percent) will research the return policy of a retailer prior to purchasing, and more than half will expect the seller to be responsible for both arranging and paying for return shipping.
