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Online Shopping Figures For the UK
The market for online retailers has grown exponentially since its humble beginnings. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.
Many shoppers use online shopping to research brands before purchasing, and 45% like to "buy online, pick up in stores". This is a change in consumer habits that brick-and mortar shops should be aware of.
1. Online sales of retail in the UK
There's no denying that sales on retail websites have increased substantially in the UK in recent years. In fact, according to 2023 statistics the B2C e-commerce market is expected to grow to nearly $120 billion by the end of next year. This growth is driven by shifting consumer habits and the use of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as consumers increasingly prefer online retailers.
With this in mind, it's crucial for both omni channel and pureplay retailers to understand what drives customers to purchase online. We've collected statistics and figures on retail sales that are both eye opening and revealing to help you.
Of all the retail sectors that are available, fashion is the most popular, accounting for 28 percent of all sales on e-commerce in the UK. This is likely due to the wider range of merchandise accessible and the convenience of being capable of trying on clothes without having to leave home. Electronics is second, with 16% of all the sales made through e-commerce. This is due to the constant demand for new technology, as well as the desire to stay current with the latest technologies. Hobbies and leisure products are also a favorite purchase online, accounting for 15% of all e-commerce sales.
When asked what factors drive consumers to shop online 57 percent of UK customers cited convenience as the primary driver. This is followed by 48% who mentioned price comparison and 37% indicated they were looking for special deals or discounts. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a wide variety of products.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK customers. Nearly half of UK residents aged 65 or older have made a purchase on the internet in the past year. Shoppers can select from a range of payment options and decide when and how their items delivered.
Price, convenience and accessibility are among the top reasons consumers shop online. In fact, 57% cite convenience as their primary reason for purchasing online. Another 48% pointed to lower prices and 37% said they have a wider selection of choices.
UK consumers are also becoming more environmentally conscious when it comes to their online shopping habits. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They can decide to take action if their purchases are not packaged in an environmentally ecologically friendly way.
Some consumers want to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For instance 35% of UK customers have purchased clothes or footwear from a store that has their measurements on the file. This allows them to skip the return process, and get what they need faster.
Interestingly, UK customers are reported to be more willing to wait for online shopping Figures uk orders than they were during the pandemic. This could be because UK consumers are more accustomed to the longer delivery time and understand the length of time it takes to receive an item in the mail.
3. Online shopping in the UK in accordance with the age group
Shopping online is a huge hit in the UK. Accessories and clothing are the most popular items followed by food items, and media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. Online comparisons of prices and products are also possible when purchasing these items.
It is important to note that online shoppers are very diverse, which makes it essential for ecommerce businesses to understand what their customers are looking for when purchasing products. In addition it is important to be aware of how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is due to the fact that the younger generation is time-poor and uses a variety of devices to accomplish online tasks.
The older generations however tend to have more cautious buying habits and are less influenced by the online ads. They also prefer to go to shops in the high street to touch and feel products before making a final decision. This doesn't mean that they won't shop online. The convenience and ease of online shopping are still very appealing.
Another important aspect to take into consideration when shopping online is the fact that older generations are more likely than younger generations to anticipate and demand free shipping on all their purchases. In addition, they tend to drop their shopping carts if they think that shipping costs are excessive. Additionally, 61% of those over 55 say they'll add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups tend to spend more on fashion household and garden products, consumer electronics, and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of these customers looked for brands that supported and were in close contact with their local communities.
Shoes and clothing are among the most popular products to buy online in the UK. In fact, 62 percent of British women who shop online purchased these items by 2020. However the online sales don't just apply to clothing, with a variety of other items available, such as kitchenware, jewellery, and sports equipment.
Shopping online has become more popular for finding the most affordable deals. In fact, some analysts predict that online sales will make up nearly one-third of all retail sales by 2024.
Some retailers are struggling with the rising popularity of online shopping, while others are prospering. Online sales are booming in fashion, health and wellness gardening, home and garden and consumer electronics.
The trend of purchasing online for these items is expected to continue to increase in the years ahead. As the number of internet users continues to grow it is expected that online shopping will increase in popularity in the near future. As online shopping sites in uk for electronics shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European online marketplaces. When shopping online, the UK's consumers are mostly influenced by convenience, price, and a variety of products. These factors make it an ideal opportunity for retailers to invest in their online presence and offer an effortless shopping experience online.
During the COVID-19 Pandemic, online sales grew significantly because consumers were looking for secure and convenient options for shopping. This trend has continued post-pandemic as consumers continue to use online shopping as a viable alternative.
Online shopping is a major part of the UK retail market There are estimates that it will comprise three-quarters of all retail sales by 2024. This growth is fueled by the growing popularity of e-commerce among consumers and technological advancements.
In the UK 57% of online shoppers cite convenience as the main reason for them to shop online. The 48 percent who claim it's easier to find bargains and special offers as well as the 37% who say that there's a greater selection of items available online are behind. In Europe more than half of shoppers mention lower prices as a key factor for their decision to purchase online.
Online shoppers are also willing to test new brands and products. Almost a quarter of online shoppers have bought products they've never seen in a store before, and half are willing to try new products when shopping on the marketplaces like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of online shoppers have made use of this option in the last year.
In addition to this, a robust online return policy is a vital aspect of the online shopping landscape in the UK. A majority of online buyers (59%) go through the return policy of the retailer prior to buying, and nearly half of them expect the seller to arrange and pay for online shopping figures uk return shipping.
