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Online Shopping Figures For the UK
Since its infancy the market for online retail has grown steadily. This is particularly evident in the UK where ecommerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, pick up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. Retail sales online in the UK
There's no doubt that retail sales online have grown substantially in the UK in recent years. In fact, according to 2023's statistics, the B2C e-commerce market is set to hit almost $120 billion by next year. This growth is driven by the changing habits of consumers and the use of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as consumers increasingly turn to online retailers.
To do this, it is important that both omni-channel and pureplay retailers understand what draws consumers to shop online. We've put together statistics and figures on retail sales that are both eye opening and informative to assist you.
Fashion is the most sought-after retail industry in the UK with 28 percent of all e-commerce sales. This is likely due to the wider range of merchandise available and the convenience of being in a position to try on clothes without having to leave your home. Electronics comes in second, with 16% of all online sales. This is probably due to the constant demand for new gadgets and the need to keep up with the most recent technology. Online sales of hobbies and leisure products represent 15% of all online sales.
When asked why they shop online, 57% of respondents mentioned convenience. In addition, 48% of them cited price comparison and 37% stated that they were looking for discounts or special offers. These results suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a large selection of products.
2. Online shopping in the UK
Shopping online is becoming regular part of the lives of many UK consumers. Be it for electronics, groceries or clothes - nearly half of UK residents over 65 have made a purchase on the internet within the last year. With a wide range of payment options, shoppers can also choose the best time and method for their purchases to be delivered.
There are many reasons for shoppers to shop online, some of the most common include convenience price, availability, and price. In fact 57% of online shoppers say that convenience is the primary driver behind their shopping habits. In addition, 48% mentioned lower prices as an additional benefit, while 37% mentioned a wider range of options.
Online shopping habits of UK customers are also becoming increasingly eco-conscious. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They can be able to take action if they find that their purchases are not packaged in an environmentally ecologically friendly way.
In addition to reducing their environmental impact, a few consumers are also trying to make their shopping experiences more personal. For example 35 percent of UK consumers have purchased clothing, footwear, and accessories from a retailer who has their size information stored. This lets them to avoid the return process, and to get what they want faster.
It is interesting to know that UK shoppers have been reported to be more eager than ever before to wait for online orders. This could be because UK customers are more used to the slow delivery times and are aware of the length of time it takes to receive an item via the mail.
3. Online shopping in the UK by the age group
Shopping online in the UK is a very popular pastime for a lot of people. Clothes and accessories are the most popular items followed by food items, and media like music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for consumers. Online comparisons of products and prices are also feasible when making these purchases.
It is crucial to remember that online shoppers are diverse, which makes it crucial for ecommerce businesses to understand what their target market is looking for when purchasing products. In addition it is important to be aware of how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to accomplish online tasks.
The older generations however tend to have more conservative buying habits and are less swayed by the online ads. They also tend to visit high street stores to see and touch items before making an purchase. This does not mean they won't buy online. The convenience and ease of shopping online are still appealing.
A second interesting factor to take into consideration when shopping online is that older people are more likely than younger generations to anticipate and request free shipping on all of their purchases. They are also more likely to drop carts if shipping charges seem excessive. Moreover 61% of those over 55 say they will add more items to their cart to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make major purchases like electrical and furniture. Both groups are more likely to shop for fashion as well as health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 pandemic, with 69% of them seeking out brands that are supportive of and work closely with their local communities.
Clothing and shoes are the most requested items for online shopping figures uk (Highly recommended Webpage) shopping in the UK. In fact, a whopping 62% of female British online shoppers bought these items in 2020. However the online sales don't just apply to the clothing sector with a wide range of other products available including jewellery, kitchenware, and sports items.
Shopping online has become more popular for finding the most affordable bargains. In fact, some analysts have predicted that ecommerce sales will account for nearly one-third of all retail sales by 2024.
While some retailers struggle to keep up with the growth in online shopping, other are flourishing. Particularly the rise of online sales for health, fashion, beauty as well as gardening and home and consumer electronic.
In the future, online shopping for these products is expected to continue to grow. With the number of people who have access to the internet increasing It is anticipated that more people will turn to online shopping in the near future. As online shop shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the top European online marketplaces. When it comes to online store uk cheapest shopping, the UK's consumers are mostly influenced by price, convenience, and the wide variety of products. These factors make it a great spot for retailers who wish to improve their web presence and offer an easy shopping experience.
During the COVID-19 Pandemic, online sales grew significantly as consumers chose secure and convenient alternatives to shopping. This trend has continued post-pandemic, as consumers continue to use online shopping as a viable alternative.
Shopping online is a significant aspect of UK retail and Online Shopping Figures Uk certain estimates suggest that it will account for a third of retail sales by 2024. This increase is the result of the increasing use of e-commerce by customers and technological advances.
In the UK 57% of shoppers who shop online say convenience is the primary factor driving them to shop online. The 48 percent who claim it's easier to find bargains and special deals, and the 37% who say that there's a greater selection of items available online are behind. This is in contrast to Europe, where a greater percentage of consumers said that lower prices were the key driver for their purchase online.
Online shoppers are also willing to try new brands and products. Online shoppers are open to trying new products and brands. Half of people are willing to try new brands when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a favorite option for UK customers, with 29 percent of shoppers using a buy now pay later option in the past year.
A strong online return policy for the UK is also a key aspect of e-commerce. A majority of online buyers (59%) check a retailer's return policy before buying, and more than half expect the retailer to arrange and pay for return shipping.
