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You can find everything from designer clothes to pyjamas at one of the most renowned department stores in the UK. Expect to find brands such as Reformation, Rixo and Ganni along with homeware, beauty technology and many more.
ASOS offers over 850 brands across petite tall, tall, and curve ranges. Popular with the masses, Oh Polly stocks two-piece sets and body-con dresses, while cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. BooHoo is a fast-fashion giant, offers affordable womenswear.
ASOS
ASOS was founded in 2000 with the fashionable shopper in their twenties as its main target market. The company raised funds for its first venture by selling low-cost replicas of famous styles, like those worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to focus on clothing since it would provide the highest returns.
The ASOS website has a wide variety of sizes and items including maternity and extra size clothing accessories, shoes and stationary. It also offers a variety of trend guides and #AsSeenOnMe content to provide inspiration. Customers can also create private boards and add items to their wish lists.
The ASOS mobile app provides a seamless shopping environment, including the synchronization of your saved items and quick checkout. Its app also displays stock information, which helps prevent disappointment when items are not in availability. This is an excellent example of how retailers could use e-commerce technology to increase customer engagement and increase brand loyalty.
George at ASDA
George, the fashion brand of Asda, was founded in 1989. It has clothes for women, men, and children. George offers a wide selection of affordable and ethically sourced clothing. Customers can purchase clothing on the internet, in over 500 Asda stores, and also on the George website.
The collection is influenced by the 'quiet luxe' trend and features pieces made from cotton, linen and silk blends. The line features slouchy suiting, ribbed knit separates, and printed co-ords. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and can go up to around 77 pounds (for full suits).
As a fast-fashion retailer, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's retail software to modernize and enhance its planning process. It can now create visual merchandising layouts and briefs with unprecedented speed efficiency, speed, and ease. StyleShoots, a multi-purpose photography machine, removes garments from the background and uploads them into Visual Retailing for immediate use in VM Layouts. This aids in enhancing the compliance of merchandising and ensure that all of its stores are provided with the same information.
Debenhams
Debenhams, one of the uk online shoe shopping websites’s oldest department store chains, has various clothing items and other items. It offers a wide range of brands, and there are regular sales and discounts. The company also provides various services to help customers find the items they're searching for.
The first store opened in 1778 as a draper's store in London. Through the years, it grew into a large department chain of stores with a global presence. It is a leading retailer of fashion, renowned for its exclusive designer brands and clothes. It has a significant online presence.
While some Debenhams stores have shut down during the COVID-19 epidemic, it continues to operate online. Boohoo Group purchased the company's website and brand for the sum of P55 million. This transaction demonstrates the growing power shift of retailers that are weighed down by brick-and-mortar investments to their more agile online counterparts. This trend is likely to continue as the number of shoppers decreases in physical stores.
Topshop
Topshop is an online fashion retailer. It offers clothes for women and men and accessories. It has different collections like Collections, Boutique, and Style. The company also provides stylist services that suggest clothes based on the user's personal style and preferences. This is a great feature for fashion-conscious people or beginners.
The company's fortunes have taken a turn towards the downwards and now it appears like the entire Arcadia group - including Topshop, Dorothy Perkins, and Boohoo - could be on the verge of crashing (Yahoo Finance 2012). However the company's fortunes have shifted towards the downwards, and now it looks like the whole Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo is in danger of going under (Yahoo Finance 2012).
Topshop's unique selling point was that it was the closest high-street customer could be to catwalk fashion. But this is what killed it. Asos and Boohoo started offering the same trend-setting styles at lower prices. Shops were shut down by the thousands.
Misguided
Missguided, a British-based fashion website, sells fashionable pieces inspired by the fashion of celebrities. The site has a feminine theme, with white and pink. It also features a variety of female models and clothes on its website. Customers can avail free next-day delivery and a special discount for students on the website.
The site is geared toward 16-34 year-olds and has many products. The brand is a competitor of Boohoo the fashion retailer that sells on-trend clothes for the same audience. The website is adorned with bold headings and features images of clothing items. Boohoo allows users to sign up to their newsletter and receive emails regarding new products.
The company was created by Nitin Passi who described the look of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.
BooHoo
Boohoo, an online retailer of fashion-forward fashion based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own brand of fashion clothing is created and manufactured mostly from the United Kingdom. In addition to its own label the company also has brands like Pretty Little Thing, Nasty Gal, top 10 online shopping sites in uk for clothes Miss Pap, and Coast.
The business model of the brand is based on a concept that maximizes profits by catering to a younger demographic who seeks out the latest and trendy clothing at a bargain. This market segment, comprised of people who are under 30 years old, is an enormous market segment in the world.
Boohoo's employees enjoy a variety of perks, including competitive bonus schemes and long-term financial security with pension plans. Boohoo also focuses on employees' health and wellness by offering gyms on site and free healthcare cash plans, as well as mental health support. The company is renowned for its dedication to ensuring that sizes are inclusive. It offers detailed size charts for clothing to aid shoppers in finding the perfect size.
Amazon
Amazon UK is the largest online store in the world. It offers a wide range of clothing, footwear and accessories. You can also purchase food items, household products and DIY tools. The site offers a wide range of international brands and product.
Other online stores worth checking out are river island for trend led pieces inspired by catwalks and celebrity style, Mango for affordable yet fashionable Spanish clothes that appear like a lot more expensive than they are and Lavish Alice, which is a go to for fashion-forward designs which are perfect for dressed up or casual days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.
Department chain John Lewis is another must-visit for fashion-conscious shoppers, given that their collection spans across every major category, including electronic products and cosmetics that are cutting-edge. They also have a wide range of household items, such as unique tea caddies.
