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Online Shopping Figures For the UK
The market for online retailers has grown exponentially since its inception. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.
Online shopping is a popular method for consumers to research brands and make purchases. 45percent of consumers prefer to "buy online and then pick it up at the store". This is a change in the way people shop that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's no secret that online retail sales in the UK have seen a significant increase in the last few years. In fact, according to 2023's statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by the end of next year. This growth is due to the changing habits of consumers and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are gaining popularity as shoppers increasingly shop online.
To do this, it is important that both pureplay and omnichannel retailers understand what motivates customers to buy online. To help you do this, we've compiled an assortment of sales figures and other statistics that are both eye-opening and revealing.
Of all the retail industries, fashion is the most well-known, accounting for 28 percent of all sales on e-commerce in the UK. This is probably due to a wider selection of items accessible and the convenience of being in a position to try on clothes without leaving home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is probably due to the constant need for new gadgets as well as the desire to stay up-to-date with the most recent technology. Online sales of hobbies and leisure products account for 15% of all Online shopping Figures Uk sales.
When asked about the factors that drive consumers to shop online, 57% of UK consumers said convenience was the main reason. Then, 48% cited price comparison, while 37% said they were seeking discounts or special offers. These findings suggest that UK shoppers are less price-driven than their European counterparts, and are more focused on convenience and a wide product range.
2. Online shopping in the UK
Shopping online has become a daily aspect of life for a lot of UK residents. Be it for electronics, groceries or clothes - nearly half of UK residents over 65 have made an online purchase within the last year. With a wide range of payment options available customers can also decide how and when they want their goods to be delivered.
There are many reasons to shop online among them, the most common include convenience price, availability, and price. In fact, 57% cite convenience as their main reason to shop online. Then, 48% cited lower prices as a advantage, while 37% cited a wider range of options.
The habits of online shopping among UK consumers are also becoming more eco-conscious. For instance, 79% of UK online shoppers report recycling boxes and other packaging materials from their purchases. They could be able to take action if they find that their purchases are not packaged in a sustainable friendly manner.
Some customers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For example, 35 percent of UK consumers have purchased clothes, footwear, and accessories from a retailer who stores their size information. This lets them to skip the return process and to purchase what they want quicker.
It is interesting to know that UK customers are reported to be more eager than ever before to wait for online orders. This could be because UK consumers are more accustomed to the slow delivery times and are aware of the length of time it takes to receive an item via the mail.
3. Online shopping in the UK in accordance with the age group
Shopping online is a huge hit in the UK. Clothes and accessories are the most sought-after purchases followed by food items, and entertainment such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for shoppers. It is also simple to compare prices and products online when making these types of purchases.
It is essential to realize that online shoppers are diverse. This makes it vital for online retailers to know what their target audience is searching for when buying products. It is also important to know how long each type of consumer spends online. For instance, the younger generation is far more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to accomplish online tasks.
The older generation are, however, likely to have more shrewd purchasing habits and are less influenced by the online ads. They also tend to visit high street stores to look at and feel items before making an purchase. However, this doesn't mean they won't buy online. The convenience and ease of online shopping remain very appealing.
Another interesting aspect to think about when it comes to online shopping is that the older generations are more likely to expect and demand free delivery on all of their purchases. They are also more likely to abandon carts if shipping costs seem excessive. In addition, 61% of over 55s claim that they will add additional items to their shopping carts in order to meet the free delivery threshold.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to purchase goods on the internet. However, women are more likely to make large purchases, such as furniture or electrical appliances, than men. Both groups are more likely to buy fashion household and garden products, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for online shopping figures Uk businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 crisis. 69% of customers were looking for brands that backed and worked closely with their local communities.
The most sought-after online shopping items in the UK are clothing and shoes. In fact, 62% of female British online shoppers bought these items in the year 2020. However, online sales aren't restricted to clothing and there are a myriad of other items available, including jewellery, kitchenware, and sports equipment.
This is why online shopping is becoming increasingly popular as a method to get the best luxury online shopping sites uk deals on these items. Some experts believe that by 2024, ecommerce sales could account for nearly a third of retail sales.
While some retailers struggle to cope with the increase in online shopping, others are flourishing. Online sales are increasing in health and wellness gardening, home and garden and consumer electronics.
The trend of buying online for these items is expected to continue increase in the years ahead. With the number of people having access to the internet growing it is expected that more customers will opt for online shopping in the coming years. With the increasing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European online marketplaces. Its consumers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it a great place for retailers who want to invest in their web presence and offer a seamless shopping experience.
During the COVID-19 Pandemic, online sales grew significantly as people sought out secure and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to choose online shopping as an attractive alternative.
Shopping online is a large component of the UK retail economy There are estimates that it will account for one-third of all retail sales in 2024. This growth is a result of the growing acceptance of e-commerce by customers and technological advances.
57% of UK online shoppers say that convenience is the main reason why they shop online. The 48% who say it's easier to find bargains and special deals, and the 37% who claim that there's a greater selection of products online are closely behind. In Europe, a higher proportion of consumers cite the lower cost as a primary reason for them to purchase online.
Consumers are also willing to try new brands and products when they shop online. Online customers are willing to try new brands and products. Half of people are willing to try new brands when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers, with 29 percent of online shoppers choosing the buy now pay later option in the past year.
Additionally an effective return policy is a vital aspect of the online shopping environment in the UK. A majority of online buyers (59 percent) go through the return policy of the retailer prior to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
