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Online Shopping Figures For the UK
Since its humble beginnings, the online retail market has continued to grow. This is evident especially in the UK where e-commerce is responsible for 20% of retail sales.
Many people shop online to research brands before making a purchase, and 45% like to "buy online, then pick up in stores". This is a change in the way people shop that brick-and-mortar stores should be aware of.
1. Retail sales online in the UK
There's no doubt that retail sales online have grown dramatically in the UK in recent years. According to the 2023 statistics, the B2C online market is predicted to reach $120 billion by the end of the year. This growth is fueled by shifting consumer habits and the use of digital transformation technologies by retailers. As a result bricks and mortar shops are experiencing a decline in popularity as more customers prefer online retailers to make their purchases.
With this in mind, it's crucial for both omni channel and pureplay retailers to understand what drives consumers to buy online. To assist you in this, we've compiled an assortment of retail sales figures and statistics that are both eye-opening and shocking.
Of all the sectors of retail, fashion is the most popular, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to a wider selection of items available and the convenience of being in a position to try on clothes without leaving your home. Electronics is the second most popular with 16% of all e-commerce sales. This is likely because of the constant demand for new devices and the desire to keep up with the latest technology. Hobbies and leisure products are also popular items to purchase online, accounting for 15% of all online sales.
When asked about the reason they shop online, 57% cited convenience. This is followed by 48% who cited price comparison and 37% indicated they were looking for special discounts or offers. These findings indicate that UK shoppers are less driven by price than their European counterparts, and are more focused upon convenience and a broad product selection.
2. Online shopping in the UK
Online shopping is becoming a part of the daily routine for many UK customers. Nearly half of UK residents aged 65 or older have made a purchase online within the last year. With a wide variety of payment methods available customers can also decide the time and date they would like their items to be delivered.
Price, convenience and accessibility are among the top reasons why customers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary reason for their shopping habits. Another 48% pointed to lower prices and 37% cited a wider choice of options.
The shopping habits of UK consumers are also becoming increasingly eco-conscious. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They may even take action if believe that their packages are not being delivered in environmentally friendly packaging.
Some customers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance 35% of UK customers have purchased clothing, footwear, and accessories from a retailer who stores their size information. This allows them to skip the return process and get what they want faster.
It is interesting to consider that UK shoppers have been reported to be more eager than ever to wait for online orders. This could be because UK shoppers are more accustomed to the slower delivery time and are aware of how long it takes to receive an item in the mail.
3. Online shopping in the UK by the age group
Online shopping in the UK is a very popular pastime for a large number of people. Accessories and clothing are the most popular items followed by groceries and entertainment such as movies and music. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. Online comparisons of products and prices are also possible when making these purchases.
It is crucial to remember that online shoppers are very diverse. This is why it is crucial for e-commerce businesses to understand the demographics their customers are looking for when purchasing products. It is also essential to understand how much time each segment of customers spends online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that the younger generation is time-poor and will make use of multiple devices to complete online shopping figures uk tasks.
The older generations however tend to have more conservative purchasing habits and are less influenced by advertisements on the internet. They also tend to visit stores on the high street to look at and feel products before making a purchase. But this doesn't mean they don't shop online because the convenience and ease of online shopping is extremely appealing to them.
Another important aspect to take into consideration when shopping online is that older generations are more likely than younger generations to expect and expect free shipping on all their purchases. In addition, they are more likely to abandon their carts if they believe that shipping costs are too high. Furthermore, as many as 61% of over 55s claim that they will add more items to their cart in order to get the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups are more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a retailer responded to the COVID-19 epidemic, with 69% searching for brands that support and are in close contact with their local communities.
The most sought-after online shopping products in the UK are footwear and clothing. In fact, a whopping 62% of female British online shoppers bought these items in 2020. Online sales are not restricted to clothing. Other items like kitchenware, jewellery and sports equipment are also available.
Online shopping is becoming more popular for finding the best online shopping groceries uk bargains. Some analysts estimate that by 2024 the sales from e-commerce could be nearly a third of retail sales.
Some retailers are struggling with the growth of online shopping while others are thriving. In particular the rise of online sales for health, fashion and beauty, home and gardening, and consumer electronic.
In the near future, online shopping for these products is expected to increase. As the number of internet users increases it is anticipated that online shopping will be more popular in the near future. With the growing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European eCommerce markets. Its consumers are influenced by convenience, price and a vast selection of products when they shop online. These factors make it a perfect opportunity for retailers to improve their online presence and provide an easy online shopping experience.
In the COVID-19 pandemic online sales increased significantly as consumers opted for safe and convenient alternatives to store purchases. This trend has continued after the pandemic, as consumers continue to buy online as an alternative.
Online shopping is a major portion of the UK retail industry, with some estimates suggesting that it will comprise three-quarters of all retail sales in 2024. This increase is the result of the growing acceptance of e-commerce by consumers as well as technological advances.
57 percent of UK online shoppers claim that convenience is the main reason for them to shop online. The 48 percent who say it's easier to find bargains and special deals as well as the 37% who claim there is a greater range of products online are closely behind. This is in contrast to Europe, where a greater percentage of consumers stated lower prices as the key driver for their purchase online.
Online shoppers are also willing to test new products and brands. About a quarter of online shoppers have bought products they have never bought on the high-street previously, and online Shopping figures uk a majority are willing to test new products when they shop on the marketplaces like Amazon. Buy now pay later checkouts are a favorite option for UK shoppers with 29 percent of online shoppers choosing a buy now, pay later option over the last year.
A strong online return policy for the UK is also an important aspect of ecommerce. The majority of shoppers (59%) will check the return policy of a retailer prior to purchasing, and more than half will expect the seller to be responsible for organizing and paying for return shipping.
