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Online Shopping Figures For the UK
The market for online retailers has grown continuously since its humble beginnings. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands before making a purchase and 45% prefer to "buy online, pick up in stores". This is a fascinating shift in the way people shop that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
It's no secret that online retail sales in the UK have grown significantly in the last few years. According to 2023 statistics the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is fueled by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as customers increasingly shop online.
In order to do this, it's crucial that both pureplay and omni-channel retailers understand what motivates consumers to shop online. To assist you in this, we've compiled an assortment of retail sales figures and stats that are both eye-opening and informative.
Fashion is the most sought-after retail sector in the UK accounting for 28 percent of all e-commerce sales. This is probably due to a wider selection of products available and the convenience of being capable of trying on clothes without having to leave home. Electronics comes in second with 16% of the sales made through e-commerce. This is due to the constant need for new devices as well as the desire to keep up with the most recent technology. Hobbies and leisure items are also a popular purchase on the internet, accounting for 15% of all online sales.
When asked what drives consumers to shop online 57 percent of UK consumers said convenience was the primary driver. This is followed by 48% who mentioned price comparison, and 37% who indicated they were looking for special offers or discounts. These findings suggest that consumers in the uk online shopping sites for mobile are less driven by price than their European counterparts, and are more focused on convenience and a wide selection of products.
2. Online shopping in the UK
Shopping online is now a regular part of life for many UK residents. More than half of UK residents aged 65 or older have made an online purchase in the past year. Shoppers can select from a variety of payment options and decide when and how their purchases delivered.
Convenience, price and availability are among the top reasons why customers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary reason for their shopping habits. In addition, 48% mentioned lower prices as a benefit and 37% noted the availability of more options.
The shopping habits of UK consumers are also becoming increasingly environmentally conscious. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They may even take action if think their purchases aren't coming in environmentally friendly packaging.
Some consumers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance, 35 percent of UK shoppers have bought clothing or footwear from a store that has their size information on the file. This allows them to avoid the return process, and to purchase what they want quicker.
Interestingly, UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that they are used to the slower delivery times and have a better understanding of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK according to age group
Shopping online is a huge hit in the UK. Clothing and accessories are among the most popular items, followed by groceries, and media like music and movies. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Online shopping figures uk Christmas sales. These events are extremely convenient for shoppers. It is also simple to compare prices and items online when making these kinds of purchases.
It is essential to realize that online shoppers come from a variety of backgrounds. This makes it vital for online retailers to know what their target audience is searching for when buying products. In addition to this it is important to be aware of how much time each age group is spending shopping online. The younger generation, for example, is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation has less time and will make use of multiple devices to complete online tasks.
The older generations are, however, likely to have more shrewd purchasing habits and are less influenced by online advertising. They are also more likely to visit high street stores to see and touch products before making an purchase. But this doesn't mean that they won't buy online because the convenience and stress-free nature of online shopping is very appealing to them.
Another important aspect to take into consideration when shopping online is that older generations are more likely than younger generations to expect and expect free shipping on all of their purchases. They are also more likely to drop carts if shipping costs seem excessive. In addition, 61% of people over 55 say they'll add additional items to their cart in order to meet the threshold of free delivery.
4. Online shopping in the UK in accordance with gender
In the UK both genders are equally likely to shop online. However women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are also more likely to shop for fashion as well as health and beauty, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way the retailer has responded to the COVID-19 epidemic, with 69% of these searching for brands that support and work closely with their local communities.
The most popular online shopping items in the UK are shoes and clothing. In fact, a whopping 62 percent of female British online shoppers bought these items in the year 2020. However online sales aren't limited to clothing, with a variety of other products available including jewellery, kitchenware, and sports equipment.
In the process, online shopping is becoming more popular as a method to find the best prices on these products. In fact, some experts predict that ecommerce sales will account for nearly one third of all retail sales in 2024.
Some retailers are struggling with the rising popularity of online shopping, whereas others are flourishing. Online sales are growing in health and wellness gardening, home and garden and consumer electronics.
In the future the future, online shopping for these items is expected to increase. As the number of internet users continues to grow it is anticipated that Online shopping figures uk shopping will increase in popularity in the near future. With the growing popularity of this method of shopping, it is important for retailers to ensure their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is a major European online marketplace. When they shop online the customers of the UK are influenced by convenience, price, and a variety of products. These factors make it a great place for retailers to invest in their online presence and provide an effortless shopping experience online.
In the COVID-19 pandemic online sales increased dramatically as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued following the outbreak as consumers continue to shop online as an alternative.
Shopping online is a significant part of UK retail, and certain estimates suggest that it will account for three-quarters of retail sales by 2024. This growth is a result of the growing acceptance of e-commerce by consumers as well as technological advances.
In the UK, 57% of shoppers who shop online say convenience is the primary reason for them to shop online. The 48% who say it's easier to find deals and special deals, and the 37% who claim there's a wider selection of products online are closely behind. This is in contrast to Europe where a larger percentage of shoppers cited lower prices as the primary reason for their choice to shop online.
Consumers are also open to trying new brands and products when they shop online. Nearly 25% of shoppers online have bought items they've never purchased in a store previously, and a majority are willing to test new items when purchasing from a marketplace like Amazon. Buy now pay later checkouts are a favorite option for UK shoppers with 29 percent of shoppers using the buy now pay later option over the last year.
In addition to this an effective return policy is a crucial aspect of the ecommerce landscape for the UK. The majority of online shoppers (59 percent) check the return policy of a retailer prior to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
