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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is evident especially in the UK where ecommerce accounts for 20% of retail sales.
Shopping online is a common method for consumers to research brands and make purchases. About 45% of consumers prefer to "buy online and then pick it up at the store". This is an interesting change in consumer behavior that bricks and mortar stores should take note of.
1. Retail sales online shopping websites list in the UK
It's not difficult to see that sales of online retail in the UK have risen significantly in the last few years. According to data from 2023, the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is driven by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Brick and mortar shops are gaining popularity as shoppers increasingly turn to online retailers.
With this in mind, it's essential for both pureplay and omni channel retailers to know what motivates consumers to buy online. To help you do this, we've put together a collection of retail sales figures and stats that are both eye-opening and shocking.
Of all the retail sectors that are available, fashion is the most well-known with 28 percent of all sales made through e-commerce in the UK. This is likely due to a wider selection of items accessible and the convenience of being in a position to try on clothes without leaving home. Electronics is second, with 16% of online sales. This is likely because of the constant demand for new technology, as well as the desire to stay up-to-date with the latest technologies. Online sales of leisure and hobby products represent 15% of all online sales.
When asked about the factors that drive shoppers to shop online, 57 percent of UK consumers said convenience was the primary driver. This is followed by 48% who pointed to price comparison, and 37% who stated they were seeking special discounts or offers. These findings suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a large selection of products.
2. Online shopping in the UK
Online shopping has become a daily part of the lives of many UK residents. Whether it's to buy electronics, groceries or even clothes - more than half of UK residents over the age of 65 have made an online purchase in the last year. With a variety of payment methods available buyers can also pick the best time and method for their items to be delivered.
While there are many reasons to shop online among them, the most common include convenience price, availability, and price. In fact 57% of shoppers who shop online mention convenience as the primary motive behind their shopping. Then, another 48% of them cited lower prices, while 37% cited a wider variety of options.
The habits of online shopping among UK consumers are also becoming more environmentally conscious. For example 79 percent of UK online shoppers report recycling boxes and other packaging materials they have purchased from their purchases. They may take action if their orders are not packaged in an environmentally green manner.
In addition to decreasing their impact on the environment, some customers are also seeking to make their online shopping experience more personal. For example 35% of UK customers have purchased clothing, footwear, or accessories from a store that has their measurements on the file. This allows them to bypass the return process and get what they want faster.
Incredibly, UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because they are more used to the longer delivery times and are more aware of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK in accordance with age group
Online shopping is very popular in the UK. The most sought-after purchases are clothes and accessories, followed by groceries, and finally media such as music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. It is also easy to compare prices and items online when making these kinds of purchases.
It is essential to realize that online shoppers are diverse. This is why it is crucial for online retailers to know what their target audience is searching for when buying products. In addition it is important to know how much time each age group is spending shopping online. For example, the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation has less time and will make use of multiple devices to accomplish online shopping figures uk tasks.
The older generations are more sceptical about their buying habits and less influenced by online advertisements. They also tend to go to stores in the high street to see and touch products before making an purchase. But this doesn't mean that they will not buy online due to the convenience and ease of use of online shopping is still extremely appealing to them.
Another interesting aspect to consider when shopping online is that older people are more likely than younger generations to expect and request free shipping on all of their purchases. Additionally they tend to drop their shopping carts if they think that shipping costs are prohibitive. Additionally, 61% of those over 55 say that they will add more items to their carts to get the threshold of free delivery.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to purchase goods on the internet. However, women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are more likely to buy clothing, home and garden products as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of consumers searched for brands that were supportive and were in close contact with their local communities.
The most sought-after online shopping items in the UK are clothing and shoes. In fact, 62 percent of British women who shop online purchased these items by the year 2020. Online sales are not limited to clothing. Other items such as jewellery, kitchenware and sports equipment are also available.
Online shopping has become increasingly popular to find best deals. Some experts estimate that by 2024 online sales could make up more than a third of all retail sales.
While some retailers struggle to deal with the rise in online shopping, other are thriving. In particular the rise of online sales for health, fashion and beauty gardening, home and garden and consumer electronic.
In the near future the online shopping market for these items is expected to increase. As the number of internet users increases, it is expected that online shopping will increase in popularity in the near future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is among the leading European eCommerce markets. The customers are influenced by the ease of shopping, the price and a wide range of products when they shop online. These factors make it an ideal location for retailers looking to improve their web presence and provide seamless shopping.
During the COVID-19 epidemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is an important aspect of UK retail and certain estimates suggest that it will comprise three-quarters of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advancements in technology.
57% of UK online shoppers say that convenience is the main reason they shop online. The 48 percent who claim it's easier to find deals and special offers as well as the 37% who say that there's a greater selection of products online are closely behind. This is in contrast to Europe where a larger percentage of shoppers said that lower prices were the key driver for their decision to shop online.
Online shoppers are also eager to test new products and brands. About a quarter of online shoppers have bought products they have never bought on the high street before, and half are eager to try new products when they shop on a marketplace like Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers with 29% of online shoppers using a buy now, pay later option in the past year.
Additionally, a robust online return policy is a vital aspect of the online shopping landscape in the UK. The majority of online shoppers (59 percent) will look up the return policy of a retailer prior to buying, and nearly half will expect the retailer to be responsible for both organizing and paying for online shopping figures uk return shipping.
