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Online Shopping Figures For the UK
The online retail market has grown exponentially since its humble beginnings. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.
Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, then pick it up in store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should take note of.
1. Online retail sales in the UK
It's hard to deny that online retail sales in the UK have grown significantly over the past few years. According to data from 2023, the B2C market for online shopping is expected to reach $120 billion next year. This growth is a result of shifting consumer habits and the adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are seeing a decline in popularity as more customers prefer online retailers for their purchases.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives shoppers to buy online. To help you understand this, we've put together an assortment of retail sales figures and other statistics that are both eye-opening and informative.
Fashion is the most sought-after retail industry in the UK accounting for 28 percent of all online sales. This is probably due to a greater variety of products accessible and the convenience of being capable of trying on clothes without having to leave the comfort of your home. Electronics comes in second place with 16% of sales made through e-commerce. This is likely because of the constant demand for new devices, as well as the desire to keep up with the most recent technology. Online sales of leisure and hobby products represent 15% of all e-commerce sales.
When asked what factors drive consumers to shop online 57% of UK consumers cited convenience as the main reason. This is followed by 48% who cited price comparison and 37% stated they were seeking special deals or discounts. These findings suggest that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a wide product variety.
2. Online shopping in the UK
Shopping online is a common aspect of life for a lot of UK residents. Nearly half of UK residents aged 65 or older have made an online purchase within the last year. Shoppers can pick from a variety of payment options and also choose the time and method they'd like their purchases delivered.
Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% cite convenience as the primary reason to shop online. Then, another 48% pointed to lower prices, while 37% cited a wider selection of choices.
UK consumers are also becoming more eco conscious in their shopping online. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They could be able to take action if they find that their purchases are not packaged in a sustainable friendly manner.
In addition to decreasing their impact on the environment, some customers are also seeking to make their shopping experience more personal. For example 35% of UK shoppers have bought clothes or footwear from a store that has their measurements on the file. This allows them to skip the return process, and to get what they want quicker.
It is interesting to know that UK consumers are reported to be more eager than ever before to wait for online orders. This could be because they are more accustomed to the slow delivery times and have a better understanding of how long it takes for the item to be delivered via the mail.
3. Online shopping in the UK according to the age group
Online shopping in the UK is a favorite pastime for a large number of people. Clothing and accessories are among the most sought-after purchases followed by food items, and media like music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because people find these sales convenient. Comparisons of products and prices are also possible when purchasing these items.
It is crucial to remember that online shoppers are very diverse and this is why it is crucial for e-commerce businesses to understand what their customers are seeking when it comes to purchasing products. In addition to this, it is also important to know how much time each age group spends shopping online. The younger generation, for instance is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation is time-poor and will make use of multiple devices to complete online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online shopping uk electronics advertising. They also tend to visit stores on the high street to see and touch products prior to making a purchase. This doesn't mean that they won't shop online. The convenience and ease of online shopping are still very appealing.
A second interesting factor to be considered when shopping online is that older people are more likely than younger generations to expect and expect free shipping on all their purchases. Additionally, they are more likely to abandon their carts when they believe that shipping costs are too high. Furthermore 61% of people over 55 say they will add more items to their shopping carts in order in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to purchase goods on the internet. However women are more likely to make large purchases, such as electrical appliances or furniture than men. Both groups tend to spend more on clothing household and garden products as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for Online Shopping Figures Uk businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by the way the retailer has responded to the COVID-19 pandemic with 69% of these seeking out brands that are supportive of and work closely with their local communities.
Clothing and shoes are the most popular products to buy online in the UK. In fact, 62 percent of British women who shop online will purchase these items by 2020. Online sales are not only limited to clothing. Other items such as kitchenware, jewelry, and sports equipment are also available.
As a result, online shopping is becoming more popular as a method to get the best deals on these items. Some experts predict that by 2024, the sales from e-commerce could be almost one third of retail sales.
Some retailers are struggling with the growth of online shopping, while others are flourishing. Particularly the online market is booming for fashion, health and beauty as well as gardening and home as well as consumer electronic.
In the near future the online shopping market for these products is expected to increase. As the number of internet users continues to grow it is expected that online shopping will become more popular in the future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is one of the most important European ecommerce markets. The majority of its customers are influenced convenience, price and a vast selection of products when they shop online. These factors make it an ideal place for retailers to invest in their online presence and provide a seamless online shopping experience.
During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a major aspect of UK retail, and certain estimates suggest that it could comprise a third of retail sales by 2024. This increase is the result of the increasing use of e-commerce by customers and technological advancements.
57% of UK online shoppers claim that convenience is the main reason why they shop online. This is closely followed by 48% who state that it is easier to find special offers and deals and 37% who say there is a wider range of products available online. This is in contrast to Europe, where a greater percentage of consumers stated lower prices as the main reason behind their decision to shop online.
Online shoppers are also eager to try new brands and products. Nearly 25% of online shoppers have purchased products that they have never bought on the high-street previously, and a majority are willing to test new items when purchasing from the marketplaces like Amazon. Pay-as-you-go checkouts are a common choice for UK customers, with 29% of Online Shopping Figures Uk shoppers using the buy now pay later option in the last year.
Additionally, a robust online return policy is a vital aspect of the e-commerce landscape for the UK. The majority of online shoppers (59%) will look up the return policy of a retailer prior to purchasing, and more than half will expect the retailer to be responsible for both arranging and paying for return shipping.
