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online shopping Figures uk Shopping Figures For the UK
The online retail market has been growing continuously since its inception. This is especially evident in the UK where e-commerce is responsible for 20% of all retail sales.
Online shopping is a popular way for consumers to explore brands and purchase. 45percent of them prefer to "buy online and then pick it up at the store". This is an interesting change in consumer behavior that bricks and mortar stores should be aware of.
1. Online retail sales in the UK
It's not difficult to see that sales of online retail in the UK have risen significantly over the past few years. According to the 2023 statistics, the B2C online market is predicted to reach almost $120 billion in the next year. This growth is fueled by shifting consumer habits and the use of digital transformation technologies by retailers. In the end bricks and mortar stores are losing popularity as more customers are turning to online stores for their purchases.
To achieve this, it is important that both pureplay and omni-channel retailers understand what draws shoppers to purchase online. We've collected statistics and figures on retail sales that are both eye-opening and informative to assist you.
Fashion is the most sought-after retail industry in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to the wide range of merchandise and the convenience of trying on clothes without leaving your home. Electronics is second, with 16% of all e-commerce sales. This is probably due to the constant need for new technology and the desire to stay up-to-date with the latest technologies. Hobbies and leisure items are also a popular purchase online, with 15% of all online sales.
When asked about the factors that drive consumers to shop online, 57 percent of UK consumers said convenience was the primary driver. This is followed by 48% who cited price comparison and 37% indicated they were seeking special offers or discounts. These findings suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK customers. Whether it's to buy electronic gadgets, groceries, or fashion - almost half of UK residents over the age of 65 have made an online purchase within the last year. Shoppers can pick from a wide range of payment options and decide when and how their products delivered.
While there are many reasons for online shoppers to shop among them, the most popular include convenience prices, availability, and price. In fact 57% of shoppers who shop online say that convenience is the primary reason for their shopping habits. Another 48% pointed to lower prices, while 37% mentioned a greater choice of options.
The habits of online shopping among UK consumers are also becoming more environmentally conscious. For example, 79 percent of UK online shoppers say they recycle boxes and online shopping Figures uk other packaging materials that they use in their purchases. They can decide to take action if their purchases are not packaged in an eco friendly manner.
Some customers are looking to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For instance, 35% of UK consumers have purchased clothing, footwear, and accessories from a retailer who has their size information stored. This lets them skip the return process, and to purchase what they want quicker.
Interestingly, UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the slower delivery time and are aware of how long it takes to receive an item in the mail.
3. Online shopping in the UK by the age group
Online shopping in the UK is a very popular pastime for a lot of people. The most popular purchases are clothes and accessories followed by food items, and finally media such as music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because customers find these sales to be extremely convenient. Comparisons of products and prices are also possible when making these purchases.
It is crucial to understand that online shoppers are diverse and this makes it essential for ecommerce companies to know the demographics their customers are seeking when it comes to purchasing products. It is also crucial to know how much time each segment of customers spends online. For example, the younger generation is more likely to purchase on mobile devices than any other age group. This is because this age group is very constrained in time and will utilize multiple devices to complete online tasks.
Older generations tend to be more cautious in their buying habits and less influenced by online advertisements. They also tend to visit high street stores to see and touch items before making purchases. However, this doesn't mean they will not buy online. The convenience and ease of online shopping are still appealing.
Another important aspect to take into consideration when it concerns online shopping is that the older generations are more likely to demand and demand free delivery on all of their purchases. Additionally they tend to drop their carts if they believe that shipping costs are prohibitive. Additionally, 61% of over 55s say they'll add additional items to their shopping carts in order to reach a free delivery threshold.
4. Online shopping in the UK depending on gender
In the UK both genders are equally likely to shop online. Women are more likely than men to make major purchases like furniture and electrical appliances. Both groups are also more likely to purchase fashion as well as health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by how a company responded to the COVID-19 pandemic, with 69% of them seeking out brands that are supportive of and are in close contact with their local communities.
The most sought-after online purchasing items in the UK are shoes and clothing. In fact, 62 percent of British women who shop online purchased these items by 2020. Online sales aren't limited to clothing. Other items such as kitchenware, jewellery and sports goods are also available.
Shopping online is becoming increasingly popular to find best deals. Some analysts believe that by 2024, the sales from e-commerce could be almost one third of retail sales.
Some retailers are struggling with the rise of online shopping, while others are flourishing. In particular the rise of online sales for fashion, health and beauty as well as gardening and home and consumer electronics.
The trend for buying these items online is expected to continue to increase in the years ahead. As the number of people who use the internet increases, it is expected that online shopping will increase in popularity in the near future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is a top European ecommerce market. The customers are influenced by convenience, price and a variety of goods when they shop online. These factors make it a great location for retailers looking to improve their online presence and offer a seamless shopping experience.
In the COVID-19 pandemic online sales increased significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued following the outbreak as consumers continue to buy online as an alternative.
Online shopping is a major part of UK retail and some estimates suggest that it will account for three-quarters of retail sales by 2024. This growth which supermarket is cheapest for online shopping fueled by increasing consumer adoption of ecommerce and advances in technology.
In the UK 57% of online shoppers mention convenience as the primary reason for them to shop online. The 48 percent who say it's easier to find bargains and special deals as well as the 37% who say there's a wider selection of items available online are behind. This is in contrast to Europe where a higher proportion of shoppers said that lower prices were the main reason behind their choice to shop online.
Consumers are also willing to try new brands and products when they shop online. About 25% of online shoppers have bought products they have never bought on the high street previously, and a majority are willing to try new items when purchasing from an online marketplace like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this method in the last year.
Additionally, a strong online return policy is a crucial aspect of the ecommerce landscape for the UK. The majority of online shoppers (59 percent) will research a retailer's returns policy before buying, and nearly half will expect a retailer to be responsible for the return and payment shipping.
