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Online Shopping Figures For the UK
Since its infancy the market for online shopping has grown steadily. This is particularly evident in the UK where ecommerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, then pick it up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not a secret that retail sales online have grown substantially in the UK over recent years. According to 2023's statistics the B2C e-commerce market is expected to reach nearly $120 billion by next year. This is because of shifting consumer habits and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are gaining popularity as shoppers increasingly prefer online retailers.
To achieve this, it's essential that both pureplay and omnichannel retailers understand what motivates customers to buy online. We've compiled statistics and figures for retail sales that are both eye-opening and revealing to help you.
Of all the sectors of retail of which fashion is the most popular with 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a larger selection of products and the convenience of trying on clothes without leaving home. Electronics is second with 16% of the sales on e-commerce. This is likely due to the constant demand for new gadgets and Online Shopping Figures Uk the desire to keep up with the latest technology. Online sales of hobbies and leisure products make up 15% of all ecommerce sales.
When asked what drives shoppers to shop online, 57% of UK consumers cited convenience as the primary reason. In addition, 48% of them cited price comparison while 37% said they were looking for discounts or special offers. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK customers. It doesn't matter if it's for groceries, electronics or even clothes - more than half of UK residents over 65 have made a purchase online within the last year. Shoppers can choose from a range of payment options and also decide the time and method they'd like their purchases delivered.
There are many motives for shoppers to shop online Some of the most common include convenience price, availability, and price. In fact 57% of online shoppers cite convenience as the main driver behind their shopping habits. In addition, 48% mentioned lower prices as an additional benefit and 37% noted a wider range of options.
Online shopping habits of UK customers are also becoming more eco-conscious. For example, 79 percent of UK Online Shopping Figures Uk shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They may even take action if think their purchases aren't being delivered in environmentally friendly packaging.
Certain consumers wish to make their online shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For instance 35 percent of UK shoppers have bought clothing, footwear, or accessories from a retailer that has their size information on the file. This allows them to skip the return process and get what they want quicker.
Incredibly, UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because UK customers are more used to the slow delivery times and understand how long it takes to receive an item through the mail.
3. Online shopping in the UK according to the age group
Online shopping in the UK is a popular activity for many people. The most sought-after purchases are clothing and accessories, followed by groceries and then media like movies and music. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. It is also easy to compare prices and items online shop designer suits when making these kinds of purchases.
It is important to note that online shoppers are diverse, which makes it essential for ecommerce businesses to understand the demographics their customers are looking for when purchasing products. It is also crucial to know how long each type of consumer spends online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is due to the fact that the younger generation has less time and uses a variety of devices to complete online tasks.
The older generation on the other hand tend to have more conservative purchasing habits and are less influenced by online advertising. They also prefer to go to high-end stores to touch and feel products before making a decision. However, this doesn't mean that they won't buy online because the convenience and ease of online shopping is still very appealing to them.
A second interesting factor to be considered when shopping online is that older generations are more likely than younger generations to anticipate and request free shipping on all their purchases. Additionally they tend to drop their shopping carts if they think that shipping costs are prohibitive. Moreover 61% of people over 55 say they will add more items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK both genders are equally likely to shop online. However women are more likely to make large purchases, such as furniture or electrical appliances, than men. Both groups are more likely to buy clothing household and garden products as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 epidemic. 69% of shoppers were looking for brands that backed and worked closely with their local community.
The most popular online shopping items in the UK are footwear and clothing. In fact 62% of British women who shop online bought these items by the year 2020. However the online sales don't just apply to clothing with a wide range of other products on sale, including jewellery, kitchenware, and sports goods.
In the process, online shopping is becoming more popular as a method to find the best prices on these items. Some experts predict that by 2024, ecommerce sales could account for almost one third of retail sales.
While some retailers struggle to deal with the rise in online shopping, other are flourishing. In particular the rise of online sales for health, fashion and beauty, home and gardening, and consumer electronics.
In the near future the future, online shopping for these products is expected to increase. With the number of people who have access to the internet growing it is expected that more increasing numbers of people will be turning to online shopping in the future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online retail market. The majority of its customers are influenced the convenience, affordability and vast selection of products when they shop online. These factors make it a perfect location for retailers to invest in their online presence and provide an easy online shopping experience.
During the COVID-19 Pandemic, online sales increased dramatically as people sought out safer and more convenient options for shopping. This trend has continued even after the outbreak as consumers continue to embrace shopping online as an alternative.
Shopping online is a significant part of UK retail, and some estimates suggest that it will comprise one-third of sales by 2024. This growth is a result of the increasing adoption of ecommerce by consumers and technological advances.
57% of UK online shoppers believe that convenience is the main reason they shop online. The 48 percent who say it's easier to find deals and special offers, and the 37% who say that there's a greater selection of products online are closely behind. In Europe, a higher proportion of shoppers cite lower prices as a major factor for their decision to buy online.
Consumers are also open to trying new brands and products when they shop online. Almost 25% of online shoppers have bought items they've never purchased on the high-street before, and half are willing to test new products when they shop on the marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of online shoppers have made use of this option during the last year.
In addition to this an effective return policy is an essential aspect of the ecommerce environment in the UK. The majority of online buyers (59%) will research the returns policy of a retailer prior buying, and nearly half will expect the seller to be responsible for organizing and paying for return shipping.
