How To Sell On Amazon Prime In 2023
Ecommerce underwent an incredible surge in 2020 as consumers shifted from shopping in-store to online. By the end of the year, 74% of consumers believed the majority of consumer shopping would happen online in the future - up from 69% just months earlier. This and other trends indicate that 2021 holds immense potential for ecommerce entrepreneurs. If you’ve ever browsed Amazon’s marketplace, chances are you’ve seen the Amazon Prime badge on various product listings. As a shopper, its meaning is clear: If you are a Prime member, when you buy the product you’ll get free 2-day shipping. As a seller, the benefits of having the Prime badge displayed prominently on your listing might not be so obvious, but make no mistake - having the Prime badge is a must for almost everyone selling on Amazon. What is Amazon Prime? Amazon Prime is a monthly subscription service available to all Amazon shoppers.
Members on an annual plan pay $119 per year, while Prime student members pay $59 per year. As for monthly subscriptions, they cost $12.99 and $6.49 per month respectively. By subscribing to Amazon Prime, shoppers not only get special streaming, reading and shopping benefits (eg. At this point there are over 150 million Prime members worldwide, with 112 million in the U.S. When it comes to selling Amazon Prime as a third-party seller, you have two options: Seller Fulfilled Prime and Fulfillment by Amazon. While sellers who fulfill their own orders (FBM) are now able to sell Amazon Prime, there is currently a waiting list. However, that doesn’t mean you can’t get everything in order while you wait to get accepted into the program. Aside from making sure you have the necessary inventory available to fulfill your Prime orders quickly, it’s also the perfect time to research Amazon’s approved shipping partners to find the right one for you and your business.
Then, when you’ve been moved from the Seller-Fulfilled-Prime waiting list to its mandatory trial period, you’ll be better equipped to meet SFP’s requirements. Amazon doesn’t specify an exact time frame for their SFP trial period, and the Prime badge will not be displayed during your trial. But once Amazon decides you’ve completed the trial successfully, the ASINs you enrolled will automatically show the badge on their listings. The easiest way to sell Amazon Prime is to use FBA as your fulfillment method. Regardless of your business model, by joining Amazon as an FBA seller your products will automatically be considered for Amazon Prime. No waiting list. No official trial period. As an FBA seller, all you have to do to get that Prime badge on your listings is obtain and maintain good seller-performance metrics. What if you’re a new seller? If you’re new to Amazon, gamingdeals.shop or just starting your Amazon-selling journey, don’t worry. Though it may take a little while to become a fully-fledged Prime seller due to the need of building up your seller metrics and/or completing the SFP trial, there are things you can do in the meantime. This has been generated with GSA Content Generato r DEMO.
First, make sure you do your product research to ensure you have a product that is high in demand and low in competition. Then, when you know what you’re going to sell and you’ve found the best supplier to manufacture it, create an optimized listing. Finally, put a solid launch plan in place to help you generate reviews. It should include promotions, follow-up emails for your customers and PPC (pay-per-click) campaigns. How much does it cost? The cost to sell on Amazon Prime depends on your fulfillment method. If you’re selling Fulfillment by Amazon (FBA), then the cost of Amazon Prime is baked into your FBA fees. But, if you are fulfilling your product orders yourself (Fulfillment by Merchant or FBM), then you won’t have to pay additional Amazon fees. However, making sure your orders are fulfilled within Amazon’s required time frame could increase your labor and shipping costs. Why should you sell Amazon Prime? From a ready-to-buy customer base to an increased chance of winning the Buy Box, there are many benefits to selling Amazon Prime.
Due to the fact that Prime members pay a monthly fee to ensure speedy delivery - and rather than let their Prime subscription go to waste - members are more likely to purchase from Amazon. 1,000 consumers, 65% of Amazon Prime members said they would describe themselves as "brand loyal." Only 44% of non-Prime members said the same. Not only that, forum.altaycoins.com when asked where they would shop if they could only purchase products from one store, 75% of Prime members said they would shop on Amazon. Getting past consumers to buy from you again can be difficult. Yet it’s extremely important for the success of your business to turn those shoppers into repeat customers. Not only is it more expensive for you to acquire new customers, repeat customers spend an average of 20% more than first-time buyers. More than three-quarters (87%) of Prime members think Amazon is a good company for shoppers, and 84% value being able to shop on the platform.
