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Online Shopping Figures For the UK
The online retail market has grown continuously since its inception. This is particularly evident in the UK where e-commerce is responsible for 20% of retail sales.
Online shopping is a popular method for shoppers to look up brands and make purchases. 45% of them prefer to "buy online and pick up at the store". This is an interesting shift in the way people shop that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's hard to deny that online retail sales in the UK have grown significantly over the past few years. According to 2023's statistics the B2C market for e-commerce is set to hit almost $120 billion by the end of next year. This growth is due to the changing habits of consumers and the adoption of digital transformation technologies by retailers. In the end bricks and mortar shops are seeing a decline in popularity as more consumers are turning to online stores for their purchases.
With this in mind, it's important for both pureplay and omni channel retailers to understand what drives consumers to buy online. To assist you in this, we've compiled a collection of retail sales figures and other statistics that are both eye-opening and informative.
Of all the retail sectors, fashion is the most well-known, accounting for 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a larger variety of items and the convenience of trying on clothes without leaving the house. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is likely because of the constant demand for new gadgets and the desire to stay current with the most recent technology. Online sales of leisure and hobby products account for 15% of all online sales.
When asked why they shop online, 57% said it was because of convenience. Then, 48% mentioned price comparison while 37% said they were seeking discounts or special offers. These results suggest that shoppers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK consumers. More than half of UK residents aged 65 and older have made an online purchase in the last year. With a wide variety of payment options buyers can also pick the best time and method for their goods to be delivered.
Convenience, price and availability are among the top reasons consumers shop online. In fact 57% of online shoppers cite convenience as the main reason for their shopping habits. Another 48% cited lower prices, while 37% said they have a wider selection of choices.
The shopping habits of UK customers are also becoming increasingly eco-conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They might even take action if they feel their deliveries are not being packaged in environmentally friendly ways.
In addition to lessening their environmental impact, a few customers are also seeking to make their shopping experiences more personal. For instance 35% of UK customers have purchased clothes, footwear, or accessories from a retailer with their size information on the file. This lets them avoid the return process and get what they want quicker.
It is interesting to note that UK shoppers have been reported to be more eager than ever to wait for online orders. This could be because UK shoppers are more accustomed to the slower delivery time and understand how long it takes to receive an item via the mail.
3. Online shopping in the UK by the age group
Shopping online in the UK is a favorite pastime for a lot of people. Clothing and accessories are among the most popular purchases followed by groceries and entertainment such as movies and music. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are extremely convenient for shoppers. It is also simple to compare prices and products online when making these types of purchases.
It is crucial to understand that online shoppers are a diverse group. This is why it is crucial for ecommerce companies to understand the type of customer they are searching for when buying products. In addition to this it is crucial to be aware of the amount of time each age group is spending shopping online. For instance, the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that this age group is time-poor and will use multiple devices to accomplish online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertising. They also prefer visiting high-street stores to touch and feel products before making a final decision. This does not mean they won't buy online. The convenience and ease of shopping online are still appealing.
Another interesting factor to consider when it concerns online shopping is that older generations are more likely to demand and demand free delivery on all of their purchases. Additionally they tend to drop their carts if they believe that shipping costs are excessive. Furthermore, as many as 61% of over 55s claim that they will add more items to their carts to reach a free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK both genders are equally likely to shop online. However, women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are also more likely to purchase fashion, health and beauty, home and garden, and Online shopping figures uk consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of these shoppers were looking for brands that backed and worked closely with their local community.
Shoes and clothing are among the most requested items for online shopping in the UK. In fact, 62 percent of female British online shoppers bought these items in the year 2020. However the online sales don't just apply to the clothing sector and there are a myriad of other items available, such as kitchenware, jewellery, and sports goods.
Shopping online has become increasingly popular to find most affordable bargains. In fact, some analysts predict that online sales will make up nearly one-third of all retail sales in 2024.
While some retailers are struggling to deal with the rise in online shopping, other are thriving. Particularly, online sales are booming for fashion, health and beauty, home and gardening as well as consumer electronics.
The trend for buying online for these items is expected to continue to increase in the coming years. With the number of people having access to the internet growing it is expected that more and customers will opt for online shopping in the coming years. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European online marketplaces. When shopping online the customers of the UK are influenced by price, convenience, and a variety of products. These factors make it a great location for retailers looking to improve their online presence and provide seamless shopping.
In the COVID-19 pandemic, online sales increased dramatically as people sought out safe and convenient alternatives to shopping. This trend has continued after the pandemic, as consumers continue to embrace shopping online as an alternative.
Shopping online is a large portion of the UK retail industry Some estimates suggest that it could account for one-third of all retail sales in 2024. This is due to the growing popularity of e-commerce among consumers and advancements in technology.
57 percent of UK online shoppers say that convenience is the primary reason they shop cheap online grocery shopping uk. This is followed closely by 48% who highlight that it is easier to find special offers and deals as well as 37% who say there's a greater variety of merchandise available online. In Europe, a higher proportion of shoppers mention lower prices as a major factor in their decision to purchase online shopping figures uk.
Online shoppers are also eager to try new products and brands. About 25% of shoppers online have bought items they have never bought in a store before, and half are eager to try new items when purchasing from a marketplace like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of online shoppers have used this option in the last year.
A strong online return policy for the UK is also a key aspect of ecommerce. The majority of buyers (59%) look up the return policy of a retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.
